Luxury Goods: From Handicraft Workshops To Domination Of The World

Gifts don’t need to be the most expensive.

A bottle of confession perfume.

Oh, make a romantic date.

Don't be afraid to screw everything up.

have you,

own the whole world.

A song is over.

Everyone was fascinated, their faces were intoxicated, and they were still immersed in the beauty of the song.

The artistic conception of the whole song perfectly blends with the Tanabata confession.

"Ahem..."

Gu Bai coughed lightly and reminded everyone: "This song of mine is called "Confession Perfume".

hear the name.

Everyone was stunned and couldn't help giving a thumbs up. Gu Bai's musical talent is nothing to say, and this name is also a genius.

Confessions perfectly fit the theme of Valentine's Day.

Perfume, alluding to No. 5 perfume.

The combination of the two words will give people a kind of perfume No. 5, which is the perfume for confession between lovers and a gift of love for lovers.

"Such a nice song."

"I'm afraid that if any director shoots it, it will be a classic commercial."

Zhang Tianmou picked up a piece of paper and wiped away the tears on his face.

When this song came down, even a middle-aged man like him couldn't hold back his tears. How would an ordinary young couple be moved after listening to the song.

I am afraid that without further ado, I will immediately pay for a bottle of No. 5 perfume and give it to the other party.

"This is an advertisement for Zero One Zero."

"I hope to shoot at MV level, I will write the script myself later, I need the best film, the best lighting, and the best lens.

"And the filming must be completed within 12 days."

Gu Bai said calmly.

There is still half a month until Qixi Festival, and the schedule is very tight.

Twelve days later, the commercial was launched and became popular, but the perfume went on sale the next day, making perfect use of this wave of Qixi Valentine's Day market.

"12 days, not a big problem."

Zhang Dao said confidently that a commercial film only takes three to five minutes, and it is not a big problem to finish shooting in 12 days. Then he asked: "Mr. Gu, what is the budget for this commercial?"

Budget.

It determines the texture of a commercial advertisement, lens, framing, film, high-definition camera, all of which cost a lot of money.

Generally, a 3-minute commercial can range from several thousand yuan to millions.

"In the perfume industry, advertising and marketing are very important."

"The famous Dior Real Me perfume, launched in 1999, has become the overlord of the perfume industry in just over 20 years.

"Dior's commercials have contributed a lot.

"We, Jian Jia, naturally can't be bad."

"My budget is...10 million!"

Gu Bai gave a number.

Dior's perfume advertisements are second to none in the industry, and the teams used are generally top Hollywood directors, Oscar-level actors, and Grammy-level musicians.

Such a luxurious true face makes the Dior perfume advertisement a work of art, and single-handedly pushed Dior real me perfume to the sales throne.

"100055..."

Zhang Tianmou's face shook, and he wanted to say something, but he just pursed his lips and remained silent.

Men in the Northwest are not good at words, they only know that everything depends on actions.

He was just a third-rate director.

Gu Bai's trust and investment allowed him to shoot two popular works in a row, "Woman Thirty" and "Nailing Yourself", and now he has spent another 10 million to shoot commercials for him.

He has nothing to repay this trust, and he will never forget it!

A few more details are discussed next.

"Confession Perfume".

It is tailor-made for Valentine's Day on Chinese Valentine's Day. If the lyrics are changed a little, it will be a magical song with goods.

With Zhang Tianmou's national teacher-level composition skills, Gu Bai only needs to get the script and soundtrack done, and he can definitely produce a world-class finished film.

That's it for the commercial.

"Mr. Gu. 11

"Now there is a lot of demand for our nail bracelets on the Internet. I think it's better to take advantage of the Qixi Festival and launch a batch of nails?"

"Nail bracelets, profit margins, are terribly high..."

Aunt Liu suggested again.

The light of small money is shining in the big eyes.

"Well said."

Gu Bai glanced at Aunt Liu in admiration, the idea was good, and said: "Take advantage of the Chinese Valentine's Day, young couples give gifts to each other, and ten batches of nails should be released.

Valentine's Day is around the corner.

When the man gives the woman a gift and wants to express his love, the preferred gift is No. 5 perfume.

If the woman gives the man a gift to express his love, the No. 5 perfume is obviously inappropriate, and it is good to give nails, and it has the meaning of "nailing in the heart".

"Tanabata Valentine's Day."

"In addition to launching basic nails, we also want to launch a batch of diamond-encrusted nails to satisfy those back-wave consumers.

Gu Bai finalized the plan.

A basic nail is priced at 20,000.

A diamond-encrusted nail, inlaid with some broken diamonds at the position of the nail cap and nail head, is priced at 50,000.

Of course.

Nails are an online exclusive product, the main material is copper alloy, and the broken diamonds used are naturally not red diamonds, but cheap ordinary broken diamonds.

Work plan finalized.

Jianjia Group.

Get busy again, nails, perfume, and two major commodities are preparing for Valentine's Day.

Memories are over.

Gu Bai opened his notebook and used PS software to draw a poster.

On the white bottom surface, there is a large art word "5", and below it is a logo of "Tianzi Driving Six", with a circle of broken diamonds drawn on the edge of the font, which adds a touch of gorgeous atmosphere to the poster.

At a glance.

The poster has some simplicity.

But look carefully.

The number 5, plus a Jianjia logo, is very recognizable, simple but not simple.

"Boom"

"Published successfully!"

Click the "Confirm" button, and the poster will be posted on Jianjia Official V, and there will be a 12-day countdown under the picture.

Today, Jianjia bib has 8 million fans.

can not afford.

It does not affect fans' attention to Jian Jia.

This picture quickly attracted the attention of a group of netizens.

"5?"

"What does this poster mean?"

"What is 5,5, is Jian Jia going to launch the fifth product?"

"I buy it, don't you?"

"Jian Jia is releasing a new product?"

"The countdown is 12 days, my God, after the platinum bag, Xiaoxiangfeng, nail bracelet, and four-leaf clover, Jianjia, is the fifth product going to be released?"

"Gu Bai, first upload the song "Nailing Yourself" to Penguin Music!"

"Jian Jia don't make luxury goods, switch to music!"

Fans left messages like crazy.

Related entries quickly rushed to the hot search list.

Dior Longguo headquarters.

In the Perfume Division, a meeting is being held.

"Everyone is here."

"Valentine's Day is coming, and this is the golden season for perfume sales."

"In order to improve performance, our Dior real perfume will carry out a series of marketing activities.

"What advice do you have?"

A woman with blond hair and shawl, tall and thin, with a small complexion and three-dimensional facial features, said proudly.

Her name is Isabella, and she is the boss of Dior's global perfume division and the vice president of Dior.

"It is recommended to find Xiaoxianrou as an endorsement. The fans of Xiaoxianrou are mainly women, and they are highly consistent with the target customers of our Dior perfume!"

"Title Lang Jie 3, this is a program that focuses on women."

"Ask Su Mi to speak for you..."

"I don't think it's better to promote it at station B, where there are young customers, and it is a market that we have not yet opened up.

"Please Li Jiaqi to bring the goods, the fans in his live broadcast room are mostly female fans..."

The publicists have come forward.

have to say.

There is some truth to what they said. These solutions can indeed increase the sales of Dior perfume in a short period of time.

But it's a little tasteless, especially looking for online celebrities to bring goods, which is an insult to the brand image.

"Please remember!"

"Our Dior, a high-end luxury brand founded by Mr. Christian Dior in Paris in 1948, created a 'new fashion' in the clothing industry.

"Our real self perfume of Dior is the overlord of the perfume industry."

"Our brand image is lofty, unattainable, and a woman's dream lover."

"If you put Dior perfume in the live broadcast room of Internet celebrities, and put it together with cheap discounted goods, it will be a fatal blow to Dior's brand image!"

Isabella said a little frantically.

Luxury brand.

Style is the most important thing.

In the Longguo market, foreign brands are naturally attractive, so Dior has been selling very well. But this does not mean that Do can be done once and for all.

In the perfume industry, there is no moat, and anyone can get in the way. Dior also attaches great importance to marketing.

At this moment.

The computer rang and received an email from the headquarters.

When I opened it, Isabella looked happy.

"Everyone."

"The group headquarters also attaches great importance to the influence of Dragon Kingdom Qixi Festival. In order to increase sales in East Asia, they decided to spend a lot of money to create a commercial."

"Advertisement Title: "True Self·New Presentation"."

"Advertising director: Roman Gavras, a senior Hollywood director who has directed many art films.

"Advertising Actor: The 76th Oscar for Best Actress, Goddess Charlize Theron."

"Advertisement Composer: Kanye-west."

"Advertising budget: $5 million."

"With the blessing of this commercial, the group hopes that on the Chinese Valentine's Day in the Dragon Kingdom, Dior Zhenwo perfume will achieve unprecedented sales success. 5.2"

Isabella's voice was excited, and she reaffirmed her beliefs from beginning to end.

After listening.

The conference room boiled instantly.

fry!

It's too fried!

As expected of the god of marketing in the perfume industry, Dior perfume advertisements are the king of the market.

Charlize Theron, whose representative works include "The Devil" (Oscar heroine), "National Superman Hancock", "Fast 8", etc., is a well-known Hollywood goddess.

Every commercial she starred in can cause a sensation.

Kanye, Kanye, needless to say.

Plus great directors.

$5 million budget.

This time, Dior has really spent a lot of money. It is foreseeable that once the commercial is launched, consumers in the entire Dragon Country, and even consumers around the world, will go crazy.

Then on Chinese Valentine's Day, crazy purchases of Dior real me perfume.

Perfume performance is booming!

"So."

"Immediately post warm-up news on the scarf to hype up the popularity of this "True Self·New Presentation"."

"Twelve days later, the commercial was officially launched, and the Valentine's Day version of Real Me perfume was released."

Isabella made arrangements.

She is very sure that this time it will be the same as before, Dior real perfume, relying on the popularity of commercials, sales soared. .