Luxury Goods: From Handicraft Workshops To Domination Of The World

Xihang City.

Chen Jia and her best friend are eating snacks together while taking a lunch break.

"what?"

"Chen Jia, look at your phone, Jianjia factory, something happened at Jianjia factory!"

The girlfriend exclaimed.

"Jianjia?"

"What happened to Jianjia?"

Chen Jia immediately panicked.

Although the price of the four-leaf clover last time made her feel very uncomfortable for a long time, but time has smoothed the scars, and she is no longer angry.

When I heard about Jian Jia's accident, I was a little nervous, and immediately looked at my best friend's phone.

"Jianjia Factory, Natural Phenomena, Butterflies Converge"

Video titles are pretty scary.

After clicking on it.

Countless butterflies, blue like jewels, red like roses, and pink like peach blossoms, hover and fly over the reeds.

A huge circle of colorful halos formed, which was incomparably magnificent and dazzling, just like the starry sky in Van Gogh's famous painting.

The two girls opened their small mouths and stared blankly

What's going on?

"Wow?"

"I go"

"What did Ben Guliang see?"

"Butterfly array?"

"Which fellow Taoist, crossing the catastrophe in Jianjia?"

"beautiful!"

"Natural phenomenon, incredible!"

A bunch of shocked bodies around the neck.

Good guy.

This is the 21st century, and it is the real world, so how could someone become immortal?

There are also some rational voices below.

"Du Jie is just a gimmick. In reality, it should smell like perfume."

"Yes, I heard that Jian Jia is buying flowers."

"Flowers for perfume?"

"A long time ago, perfumes were made from fresh flowers, but that ancient technique has long been lost."

"The modern perfume industry is completely based on the blending of essences.

"Most fragrances are chemicals."

"It's like going to Jianjia Factory to see butterflies!"

"Go together!"

Glanced.

Chen Jia and her best friend looked at each other and breathed a sigh of relief.

Both of them graduated from 212401 University, and their brains are still very smart. After some thinking, I understood that the mysterious teaser "5" of Jian Jia a few days ago may be a perfume

Of course.

The gimmick of cultivating immortals and transcending calamity should not be too attractive. It spread throughout the entire network almost instantly, causing a spectacle on the Internet.

Undoubtedly, it overwhelmed the popularity of Dior commercials and topped the list of hot searches.

"By the way, Chen Jia."

"Tomorrow we have a rest, let's go to Jianjia Factory to see butterflies, it's so beautiful, I'm crying.

The best friend pestered and said.

"it is good."

"Let's go and see."

Chen Jia said happily.

From Xihang City to Jianjia Factory, the distance is only a hundred miles, not too close, and it takes more than an hour to drive there.

Dior Longguo headquarters.

"what?"

"Jian Jia is also making perfume, and it was released on the same day as our commercial?"

Isabella raised her long black silk legs and said with a strange expression.

She opens the scarf.

I saw a row of trending searches.

"Jianjia Factory, Butterfly Vision, Ten Immortals!"

"Jianjia No. 5 product is a perfume."

"Ancient craft perfume."

"I'm in the Jianjia factory, the smell is so good!"

"Jianjia perfume, must buy!"

"Tanabata Valentine's Day, gifts, Jianjia perfume."

Ok.

Isabella rested her chin on her hand, feeling a little bit of a headache.

A paparazzi video.

Unexpectedly, Jianjia Perfume has been mentioned in more than a dozen hot searches, and it is like a top ranking.

On the occasion of Valentine's Day.

This time.

Everyone knows that Jian Jia is going to release a perfume, which is undoubtedly a huge challenge for the overlord of perfume Dior.

"Hype, it has to be hype."

I have heard for a long time that Jian Jia's Gu Bai is a marketing master.

"From platinum bags entering the auction, to Su Mi's hot little fragrance, the filming of "Woman Thirty", to the use of scandals to stir up nail bracelets, and the pigeon blood at the Xiangjiang auction."

"Every product of Jianjia has a top-level marketing operation behind it."

"This Gu Bai is really not simple."

Isabella said with certainty.

She makes perfume.

anyway.

I also wouldn't believe that a mere perfume made by human beings can attract such a large group of butterflies, what kind of international joke is that.

Behind this must be a well-hyped marketing event!

"But what about the hype."

"When the Dior commercial "Real Me New Presentation" is released, the whole world will be shocked by the grace of Goddess Theron and Kanye's music art."

"Jian Jia, let's wait and see."

After thinking about it, Isabella calmed down a lot.

She is very confident in this commercial with a budget of 5 million US dollars. It is a high-end visual enjoyment, which is much better than hyping a group of butterflies.

"Gu Bai, our factory has been completely wiped out.

"Around the factory, many tourists from other places are forming a group to admire the butterflies."

Jianjia Workshop.

Aunt Liu walked into the office excitedly.

"With this group of miraculous butterflies, Jianjia Factory, it's hard not to think about it."

Gu Bai smiled.

In the past two days, the workers purchased a lot of nectar and raised these butterflies, and there were more and more butterflies.

The whole factory is full of fragrance and butterflies are flying, which really feels like a fairyland.

Come to the door of the workshop.

I saw that the open space in the distance was full of cars parked, and many tourists, with their families and mouths, set up tents and enjoyed the beautiful scenery of butterflies in the square.

Tourists took photos, videos, and posted them on the Internet, attracting more enthusiasm.

"There are too many tourists here."

Aunt Liu sniffed her nose, and suddenly felt a little worried, and said, "So many tourists have already affected the butterflies in the factory, especially the car exhaust, which is very unhealthy."

Jianjia Factory.

There are many commercial secrets in it, so naturally they cannot be leaked to the outside world.

And with so many cars, the exhaust will also pollute the air.

"Tourists are wealth."

"Not only can it bring traffic to Jianjia, but it can also contribute tourism revenue to Jiahu City."

"Let me see it this way."

"Call Director Chen and ask the city to send some staff to maintain order and restrict the entry of cars.

Gu Bai thought for a while and said.

The competition in the tourism industry is so fierce, and now the Jianjia factory has attracted a group of tourists, and the city's tourism bureau is probably going to smile crookedly. (abbh)

Of course, order must be maintained, safety first, and environmental protection first.

The next few days.

As Qixi Festival approached day by day, the air seemed to become ambiguous.

The big cities and villages are filled with sweet taste.

Smart merchant.

Taking the opportunity to launch a variety of confession packages, courtship packages, and Qixi Festival packages, it is aimed at the huge Valentine's Day market.

Perfume is also a very popular item in the Valentine's Day market.

And this among them.

The two most discussed perfumes, one is Dior's true self, the commercial "Real Self New Presentation", which has not yet been released, and the strong cast lineup has already detonated the scarf.

The second is Jian Jia's new product, a mysterious perfume code-named "5".

this day.

It's also the day when Dior's "True Self·New Presentation" is released. At the same time, Jian Jia perfume will also be released on the same day.

"Chen Jia, if you had to choose, would you choose Dior perfume or Jianjia perfume?"

In the open space at the gate of Jianjia.

My best friend asked Chen Jia, these two perfumes have been hyped a lot in the past few days.

"I do not know either."

Chen Jia shook her head and said, "Dior is really me, it's too classic; but it's produced by Jianjia, it should be good too. It's almost 7 o'clock, let's take a look first.

At 6:45, there are still 15 minutes before the Dior advertisement at 7 o'clock.

At this time in the open space.

A huge LED screen has been set up, and many young people like Chen Jia enjoy the butterflies here, and camp for picnics by the way.

At night, young people get together, some are couples, some are single, and they have a lot to talk about with each other.

This moment.

In front of the giant LED screen, countless young men and women sat around, and everyone was waiting for the Dior commercial with the super cast.

suddenly.

The surrounding lights went dark, the world fell into darkness, and the advertisement began.

"True Self New Presentation"!

The screen slowly lights up.

Accompanied by psychedelic music, the camera slowly pushed into a huge ancient Roman-style indoor bathhouse. On the smooth mirror-like ground, there were more than a dozen world-class models horizontally on the left and right.

The golden light fell.

The ancient Roman-style hall was covered with a layer of gold.

In the middle is a bathing pool with golden water. The models are lined up on the left and right, lying on their sides, showing off their posture, and bathed in the mist, which is extremely alluring.

The music tempo picks up.

The camera advances.

On the surface of the golden pool, a flawless, carved face slowly emerged from the water.

The crowd immediately became a sensation and recognized the owner of this face as a Hollywood actress, Goddess Theron!

Charlize Theron, swaying out of the pool.

Her figure is enchanting and colorful.

"Jadore Absolu,"

Theron came to the camera, and softly spit out a sentence in French.

Then in the golden light.

Her voluptuous figure turned into a drop-shaped real self perfume bottle with the "Dior" logo on it.

The screen gradually faded away.

Ad ended.

The entire ad is only 3 minutes long, giving people the feeling that they have experienced a time travel to the distant ancient Roman era.

Experience the luxury of ancient Roman nobility.

"So beautiful!"

"Goddess Theron!"

"large and luxurious!"

"The music is also super nice, it's worthy of Kanye's hand!"

"Real self perfume, buy, buy, buy!"

"Vogue!"

"5 million dollars, 3 minutes, it's awesome!"

“High-end atmosphere!”

There was a burst of praise from the crowd.

have to say.

Watching such advertisements is a kind of enjoyment in itself.

behind the crowd.

Chen Jia and her best friend were also deeply shocked after watching it.

But it always feels like something is missing.

Or nothing unexpected.

"Good-looking is good-looking."

"But every year, Dior's perfume advertisements are basically a routine, with gorgeous supermodels and actresses."

"Even Kanye's music is very perfunctory, it's clear that it's just for money."

Chen Jiasi pondered.

Dior advertisements rely on elements such as luxury, actresses, and supermodels to make a name for themselves, but after watching so many sessions, they are also tired of aesthetics.

Everything is very good, but it is not individualized, refined enough, and of course not exciting enough.

Waited for a while.

When the time came to 8 o'clock, the lights dimmed again, and Jian Jia's commercial began.

On the dark screen.

Four words appeared - "Confession Perfume". .