Luxury Goods: From Handicraft Workshops To Domination Of The World

"Confession Perfume"

【Director: Zhang Tianmou】

【Singing: Gu Bai】

【Lyrics/Music/Copy: Gu Bai】

【Designer: Gu Bai】

Faint words lit up.

Chen Jia and her best friend were stunned for a moment, and looked at each other~.

Isn’t Gu Bai a designer, it’s fine to write lyrics and compose music, but he is not a professional singer, why did he sing it himself-?

Will you open your mouth and kneel?

With the music performed by Kanye in Dior's "Real Me New Presentation" in the front, Gu Bai's voice is out of tune, it is possible that Kanye will be executed in public.

Chen Jia and her girlfriends were all sweating for Gu Bai.

clattering․

The first is a magnificent underwater photography, a bikini model like a mermaid, swaying, accompanied by a dozen dolphins.

Clear blue water.

It seems to break through the screen and rush into the audience's retina.

Shot from bottom to top.

Following the three-point bikini model, he jumped out of the sea and pointed at a coffee shop with a number "5" light box on the pink sand beach.

A boy took a sip of coffee and looked at the camera in a daze.

an instant.

The eyes of the hero and heroine meet in the air, sparking a spark of love.

But it seems that boys don't have the courage.

At this moment the guitar sounded.

An affectionate and magnetic male voice sang softly.

"Coffee on the Left Bank, on the banks of the Seine.

"I have a cup in my hand to taste your beauty."

"Leave a lip print, your mouth~"

The sound seemed to be electrified.

It captured everyone's heart in an instant.

romantic mood.

It makes people feel the torment of secret love, the youthfulness of confession, and the sweetness of first love. Scenes of the lush years in the past came back to my heart, and the dusty memories were quietly opened.

It seems to be infected by the lyrics, some tears, some sweetness, bitterness and sweetness are all exclusive memories of youth.

Chen Jia covered her face with her hands, her scalp was a little irritated, and she seemed to be back in high school for a moment, the sun was shining brightly, and her love was just beginning, thinking about it, tears flowed down uncontrollably.

The girlfriend held a tissue and kept opening her eyes.

The tune is romantic and light.

And a little bit of brainwashing.

After listening to a few words, men and women learned to hum, and sang softly along with the commercials.

in the advertisement screen.

The boy and the female model rubbed shoulders again and again, and stared at each other time and time again, but during the sensitive youthful years, the boy was always speechless.

The men and women at the scene were all anxious, wishing they could press the boy's head to confess their love.

The screen changed.

The girl passed the coffee shop again, holding a ticket in her hand, pulling the boarding case, and wanted to leave this tropical island.

The music sounded at the right time.

"Oh~"

"Gifts don't need to be too expensive."

"A bottle of confession perfume."

"Honey, falling in love with you, love diary."

"Memories of Perfume."

"A whole bottle of dreams, all with you."

Magnetic singing voice.

For the cowardly boys, inject a little courage.

Encouraged by the singing, the boy put down his coffee and ran to the next door, a perfume shop with a number "5" light box hanging on it, carefully selected a bottle of perfume in front of the crystal window.

Airport.

The moment before the girl boarded the plane, the boy arrived, without words or lines, but just took out the bottle of perfume.

The moment you see the fragrance.

The girl understood something, her eyes were sweet, she smiled happily, and rushed towards the boy.

screen.

Just this time, it was fixed on the bottle of perfume, with a big number "5" printed on it, and a Xia logo underneath.

Then the screen goes dark.

A row of sales information emerged: "Perfume No. 5 will be on sale online at 8 o'clock tomorrow night, so stay tuned!"

Ad ended.

The entire square was silent, and everyone was still, immersed in the dreamy male and female confession ministers just now.

So beautiful, so beautiful.

especially.

The sentence "Don't choose the most expensive gift, a bottle of confession perfume" is almost magical, it directly wakes up the boy and makes him muster up the courage to confess to the girl.

"Wow, it's so romantic."

"Wooooow, I'm crying"

"If you love her, give her a bottle of confession perfume and confess to her."

"Perfume No. 5, the name is so simple and has a great personality."

"Perfume No. 5, an artifact of confession."

"Ahhh, watch it again!"

"This girl has to listen to "Confession Perfume" three thousand times."

"What kind of fairy picture is this, what kind of fairy advertisement is this, what kind of fairy music is this?"

"Gu Bai, the voice is charged!"

The audience went crazy.

Qixi Festival is approaching, and almost all the campers here are young people, some are couples, and some have not confirmed their relationship.

This commercial directly and severely hit their youthful hearts.

Especially the part of the perfume confession.

Simply classic.

Many boys and girls at the scene quietly looked at the object of their crush, thinking in their hearts, buy a bottle of No. 5 perfume, and use perfume to confess their love like the male lead.

Compared with a dry confession, confessing with a bottle of perfume is undoubtedly much more romantic.

And it also avoids the embarrassment of being rejected.

at the request of the audience.

this ad.

It was broadcast over and over and over again.

"Chen Jia, this advertisement is too good-looking" I think it looks better than Dior's.

The female best friend leaned into Chen Jia's ear and said.

After watching the whole commercial, she cried and laughed, her face was completely covered in makeup. At this moment, in her mind, the magical rhythm of "Confession Perfume" was still circulating.

"It's beautiful."

"Jian Jia's director Zhang Tianmou is definitely a genius. The scenes he shoots are incomparable, magnificent and dreamy."

"With Gu Bai's music, it's really amazing."

"No matter in terms of pictures, music, and plot, "Confession Perfume" is a second-beater of Dior's "True Me New Presentation".

Chen Jia University is a major in advertising design, and the analysis is clear and logical.

"You don't need to choose the most expensive gift, a bottle of confessional perfume."

"Haha Gu Bai is so talented."

"This lyrics is almost full of goods. It tells boys and girls that if they meet someone they have a crush on, they are too embarrassed to speak up and dare not confess, "Just give me a bottle of coconut string perfume.

"Perfume No. 5 has become the only designated artifact for men and women to confess their love."

"After today, I'm afraid I don't have a bottle of No. 5 perfume, so I'm ashamed to chase after my other half."

Chen Jia analyzed with a smile.

people in love.

It is the most irrational, as long as you can get the love of your sweetheart, a bottle of perfume must be bought as soon as you say it.

She had a hunch.

This No. 5 perfume, as long as the price is not too exaggerated, it will definitely sell out tomorrow!

Dior Longguo headquarters.

a conference room.

Ms. Isabella, the head of the Dior Perfume Division, is leading the department executives to monitor the online advertising public opinion throughout the process.

It's 8 o'clock.

The advertising blockbuster "True Self·New Presentation" has been released for an hour, and the popularity on the Internet is very high.

The hot search took five or six in one go.

On the Bibo platform alone, this advertisement has reached 6 million views, and the entire network has reached 12 million views!

"Oh, congratulations to us, to the Dior fragrance department...and thanks to Goddess Theron, thanks to Kanye for the music, and thanks to all the crew in the commercial!"

0 for flowers... 0

Isabella said excitedly.

With 12 million views in one hour, the Dior commercial can be said to be a big hit.

"Our Dior fragrances are the strongest.'

"Today's perfume sales champion on Qixi Festival, for sure, is our Dior."

"We at Dior are champions!"

"The filming of "Real Self·New Presentation" is so wonderful!"

"Cherrs, cheers!"

"cheers!"

The senior executives of the perfume business department opened the champagne, exchanged glasses, and started the celebration mode.

However at this time.

A little secretary glanced at the scarf hot list, and suddenly his expression changed, and he said, "Miss Isabella, it's not good, Jian Jia's advertisement "Confession Perfume" is online!"

"Confession perfume?"

Isabella took a sip of champagne gracefully, "The name is not bad, and it fits well with the theme of Qixi Festival, so how much is it playing?"

"The broadcast volume is 5 million on the whole network." The secretary replied.

*5 million, okay.

"However, this is only 5 minutes of broadcasting on the entire network, and it is still rising wildly." The secretary said tremblingly.

"what?"

......0

Isabella was stunned, put down her wine glass, and asked in disbelief: "5 minutes, 5 million views, how is this possible?"

A conversation between two people.

The hall was silent for a moment, and everyone gathered in front of the computer with glasses of champagne.

Be everyone.

After watching the advertisement of "Confession Perfume" in its entirety, the brainwashing lyrics of "You don't need to choose the most expensive bottle of perfume" seems to echo in the air.

Everyone's faces were obviously not so relaxed, and each of them was gloomy, as if water could be wrung out.

powerful!

too strong!

This "Confession Perfume" actually surpassed Dior's advertisement in terms of blockbuster texture, and the plot is very contagious, especially the music, which is pleasant, magical, and brainwashing.

After seeing it, I want someone to buy a bottle of Jian Jia's No. 5 perfume, and express my love to my beloved one!

The brainwashing ability of this advertisement is too scary!

"F5 to refresh."

Isabella refreshed the data, it was 10 minutes at this time, and the number of views of "Confession Perfume" on the whole network jumped directly from 5 million to 15 million!

And this number is still rising in multiples, and soon jumped to 20 million, 40 million, 60 million, and 100 million!

less than half an hour.

"Confession Perfume" swept the entire Internet, from bib to Douyin, from station B to Kuaishou, and almost dominated all video platforms.

Even Penguin Music and Wangyiyun, the two music platforms, were not spared and were dominated by the commercial theme song.

"The Divine Comedy of Chinese Valentine's Day is born!"

"The way of romantic confession—a bottle of No. 5 perfume!"

"Jianjia Group, a major advertising company, happy!"

"Zhou Shen covers "Confession Perfume"!"

"Jiejie Lin covers "Confession Perfume"!"

"Girls in high school cover "Confession Perfume"!"

"Primary school students cover "Confession Perfume"!"

"Boys from the music department sang "Confession Perfume"!"

The most searched scarf.

All of them were dominated by No. 5 perfume, and even the theme song of the same name attracted the whole network to cover it, including many first-line singers, who also joined the ranks of cover singing.

No. 5 perfume was shaped to become the only confession artifact designated by Qixi Festival.

Dior is really me? Sorry, I can't even find a trace of water splash.

"how can that be

Isabella was holding the champagne that was opened at halftime, and her face was slightly distorted due to astonishment.

Although I don't want to admit it.

But she is very clear that this wave of advertising campaign, No. 5 perfume, is completely popular!.