Made in Hollywood

Warner and Fox are not simply film companies. They have broad enough media channels to easily make a loud voice to the United States. Moreover, the total investment of "Independence Day" is as high as more than 100 million US dollars. The performance of the midnight show is excellent enough to show the big The potential to sell, this kind of projects involving major interests, does not need anyone to urge them, they will invest sufficient resources.

Using ordinary movie fans to influence ordinary movie fans, although traditional media is far less convenient than online media, it is also more efficient than professional film critics who are always superior and extremely disdainful to the public.

There is no doubt that under the promotion of Duke, this will inevitably become a public opinion dispute between "Independence Day" and film critics. Although there are many disadvantages to offending film critics too much, but driven by enough interests, Du Ke can't manage that much.

Moreover, he is ready to go to battle in person at the right time, just like the former Bombshell, confronting film critics head-on, so as to attract more attention and contribute to the box office of the film as much as possible.

Similarly, as long as there are enough interests as bait, Warner and Fox will definitely stand on his side for the time being.

Only in the evening, Fox TV’s Family Channel interviewed a large number of ordinary movie fans who emerged from the theater in a live interactive program, using cinema connections.

In front of the reporter's camera, the adrenaline rush fans made no secret of their love for "Independence Day."

"Independence Day is great! Thrilling!"

"Duke Rosenberg's films have always been so cool! So cool!"

"Those explosions, those fire lights, "Independence Day" is all the visual impact I want!"

Probably because of the high mood brought by the movie, these movie fans are excited and crowded in front of the camera, eager to share their joy with the audience. People are yelling constantly.

"Aliens, welcome to Earth! You have advanced technology, and we have American soldiers who can destroy everything!"

"The President's speech was really liked, it was shocking! I want to enlist in the army!"

Suddenly, a very calm face squeezed into the reporter's microphone, with a plain tone. Speaking very uncommon words.

"Duke Rosenberg, the most adept at destroying the earth! He is an explosive demon!"

This sentence seemed to resonate with the fans around, and a lot of messy sounds instantly turned into consistent frequencies.

"Explosive demon!"

"Explosive demon!"

In a garage outside Los Angeles, a group of Latinos sat together drinking beer and raised their heads when they heard the shouts on the TV.

"What are they doing?" someone asked puzzled.

"It seems to be supporting a film and a film director." Someone answered.

Someone who knows the inside story explained in detail, "It's "Independence Day", the new movie just released. I have seen the trailer. Very good."

"They are so excited."

The man at the beginning pointed to the TV screen, "The movie should be wonderful."

"By the way, there is an airplane pilot like us." At last the man said, "He saved the world in the film. I think we should go and see?"

"Really?"

These minorities are a little moved. After all, when people similar to them appear in commercial blockbusters, there are very few earth-shaking heroes, "Then we will go together tomorrow or the day after tomorrow."

As for film critics? Who can expect film critics to influence these people?

In the black community of Queens, New York. A black family heard the neighbor talk about how the black protagonist defeated the aliens, and then watched the TV show. Decided to go to the theater for entertainment on weekends. After all, relative to income, watching movies is a relatively cheap way of family entertainment.

In a Jewish family on Long Island, a middle-aged couple was sitting in front of the TV with their daughter. They also showed great interest when they watched TV programs.

"Dad. Mom."

The girl with big eyes said to her parents, "I saw this crew when I was filming in Central Park. The star of the film seems to be us Jews, and the director is also Jewish. Why not go to the theater together tomorrow."

"it is good!"

Look at the United States. Many people have made the decision to watch the movie tomorrow or the day after tomorrow at this moment.

A group apartment near Yale University is also holding a discussion.

"Have you read the newspaper? Almost all film critics are criticizing "Independence Day", I don't think you should read it!"

"Film critics? Please, when are their words credible? I would rather believe the exaggerated reports of the tabloid than the critics' film reviews!"

"Yes, look at them!" Someone pointed to the TV, "They are the same age as us! They are all saying that "Independence Day" is a good movie! Look at the critics, they are all 40 or 50 years old. , Do you think their taste will be the same as ours?"

"This is indeed the truth!"

The same scene appears among many young people, who are not a generation who believes in authority, not to mention those who are a bit more sane understand that those film critics are half the Pacific Ocean away from authority.

No matter how good the publicity is, it takes time to ferment, and Friday, July 1st is about to pass. Although many Warner and Fox media are working hard, the specific effect will not be clear until the box office is released tomorrow. Feedback.

On Saturday, most employees of the company can enter the break time, but Hollywood film companies in the summer period are often the busiest time period on weekends, especially for Sony Columbia Pictures, which will have new movies released next weekend. This is especially true.

The final pre-screening publicity; contact the theaters to expand the number of theaters as much as possible; make copies and send the copies to theaters across the United States; pay attention to the situation of the competitors and analyze whether the strength of the competitors will affect To own videos and so on.

Sony Columbia Pictures has been observing the situation of the "Independence Day" and "True Lies" that have been released and will be released. The "Shawshank's Redemption" they participated in and released did not have comparable competitors in the same weekend. The films released in the previous week and the next week seem to be more threatening.

Among them, "Independence Day" is the focus of Sony Columbia's observation, after all, if this movie is super popular. It will inevitably squeeze the living space of the film to be released next week.

As soon as work hours arrived, John Ralph, the deputy director of the distribution department of Sony Columbia, walked into the office of the director of the distribution department Jack Muskeli. When the two sat at the front and back of their desks, their faces were a little serious.

"The box office statistics for the first day of "Independence Day" have come out." Ralph tried his best to maintain a steady voice, "2885 theaters, $22.54 million! The format is a bit not optimistic. If it weren't for the film critics unanimously criticized the film. , The film’s single-day box office is likely to exceed 25 million US dollars!"

"What about other aspects?" Jack Muskri asked calmly.

"The audience's reputation is declining, but it is not very obvious. The a-level praise rate has been maintained at about 88%, and the main body of summer film viewing, the young student group has a very high evaluation of the film."

After thinking about it, Ralph said again, "However, the professional rating of "Independence Day" is still declining, and it has fallen to 3.3 points. It is obvious that some people are behind the scenes, and the most famous group of film critics reacted too strongly. Up."

"This is a good thing." Jack Muskri clasped the table lightly. "Independence Day is hot, and it will not do us any good. It is only the first weekend and the impact is not very big. If it remains strong next week. The momentum of "Shawshank's Redemption" will definitely affect the number of theaters released."

This is a very simple truth, Ralph naturally understands. Although the number of screens in North America is increasing, there are so many theaters for the highly competitive summer vacation. If there is a film that is super hot and the rate of filming rises sharply, it will inevitably affect the number of screens of other films. . The most direct result of the reduction in the number of screens is the reduction in box office revenue.

Therefore, he said, "Jack, if someone is targeting Independence Day, why don't we push it behind?"

"That's what I meant." Jack Muskri smiled. "I have already discussed with the CEO that Sony Entertainment will use the media that it can affect and try to attack "Independence Day." It's best if the box office declines and is abandoned by some theaters before next weekend, so we can fight for it. To more open theaters."

Hollywood competition is everywhere. Even if "The Lion King", which was released for two weeks, has passed the hottest stage, because of the overlap with "Independence Day" in the youth audience, there is a certain degree of competition.

Just as Sony Columbia Pictures was discussing the use of certain resources to do something on "Independence Day," the executives of Walt Disney were discussing the same issue.

"US$22.54 million? A great achievement! Let people continue to contact Duke Rosenberg's agent and try to get investment opportunities for his next film."

This Mickey Mouse, which is moving towards a huge media empire, has only one ruler. Michael Eisner’s strong voice cannot be questioned by anyone in the conference room. “Increase the propaganda of "The Lion King" and mobilize its media to publish more. Attack the "Independence Day" report!"

"Also, isn't Roger Albert violently attacking Duke Rosenberg's movie? I don't care who he accepts public relations, it will be beneficial to Disney! Will this week's "Roger Ai "Bert and Siskell Watch Movies" will be broadcast on the Disney Family Channel to maximize the influence of their speech!"

Benefits are always the starting point for Hollywood cooperation and competition. After Michael Eisner’s voice, someone called Nancy Josephson to show his favor; someone called to inform the various media under his banner to increase the attack on "Independence Day." ; Someone issued a notice to transfer "Roger Albert and Siskell Watching Movies" that was originally broadcast on Disney's local TV station to the more influential Disney family channel that can be watched on the national cable network!

Even if there is no rival at the same level in the same period, "Independence Day" still faces fierce competition! (To be continued...)

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