Made in Hollywood

Theatrical lines, publicity, and public attention are all the focus of competition for summer films, but all of this is to serve the film release. The ultimate success of summer films depends on market response and commercial results. Speaking, as long as the film can sell well and stand out from the fierce competition, the negative news in the media will only become a farce in the end.

Therefore, when the North American premiere of "Clash of Heaven and Earth" was held on May 7, the three giants of DreamWorks appeared together to create momentum for the film.

The investment of 80 million US dollars is definitely considered a big production in this era, and DreamWorks also held a luxurious premiere for this.

The only discordant thing is that near the Chandler Hall where the premiere was held, many minor rights protection organizations were holding rallies to protest. The red carpet ceremony of the premiere was accompanied by protests, and Morgan Freeh Mann himself did not appear at the premiere.

Protests have become the theme of the first week of "Clash between Heaven and Earth". The four major TV networks continue to broadcast scenes and reasons for protests when the film is released, which inevitably leads to the loss of potential audiences.

The classification of "World Clash" is pg-13, and the target audience is naturally family audiences. However, the emergence of scandals and protests, especially teachers and parents in the United States※⊙, the Federation’s appeal has caused quite a lot of parents to be reluctant to bring their children Go watch this video.

The quality of a film is only the basis for success, and there are too many factors that can affect the success or failure of a film.

So, when the new week started, Spielberg's face was ugly.

"Many teenagers still choose our film."

Faced with the gloomy expressions of the Big Three of DreamWorks and the controller of caa, DreamWorks deputy executive Melody Hobson remained calm enough, “In terms of young audiences, we don’t have much loss. But the family audience... …"

She took a look at the statistics in her hand, "A lot of families have turned to the family movie "Natural Couple" released by Disney because of the Morgan Freeman incident, and the theaters have reduced the scale of screenings. It caused a considerable impact."

David Geffen's stern eyes drifted across Martin Bob's face and said coldly. "Box office numbers! I want the box office numbers for the first weekend!"

Melody Hobson said directly, "There are 2410 cinema chains, $7.57 million on Friday, $9.21 million on Saturday, and $6.24 million on Sunday. "World Clash" got a box office of 23.02 million US dollars in the first three days of the weekend. That’s our expectation of 40 million US dollars."

Martin Bob suddenly said, "But we still beat the $18.8 million in "Natural Couple" and won the weekly box office champion."

Hearing Martin Bob's reassuring words. David Geffen’s face is even more ugly, "Weekly box office champion? What use is the weekly box office champion of less than $30 million for DreamWorks? Martin, is this the success you promised DreamWorks? We are too Overestimated your abilities!"

This is very ugly, but Martin Bob can't refute it. He vowed to promise that "Clash between Heaven and Earth" will bring a different situation to DreamWorks.

He did bring a different situation, but this situation made the situation of DreamWorks worse!

David Geffen looked at Martin Bob and Steven Spielberg with cold eyes, even though he started his career with American music. But I also know the basic laws of the operation of the movie, unless "Clash of Heaven and Earth" becomes the "Titanic" that is still being screened. Otherwise, this movie will definitely fall short of DreamWorks' expectations!

The management of DreamWorks must be accountable to shareholders and investors.

Even Duke did not expect that the lower-than-expected performance of "World Clash" in the first week would cause a crack between the Big Three in advance.

However, none of this has much to do with him. Duke's primary concern is the box office trend of "Clash of Heaven and Earth".

The box office of such a huge single-library on the first weekend did not exceed 10,000, and the performance can only be said to be very average. If the box office on the next working day does not improve, by the time "The Matrix" is released on the weekend, "Clash between Heaven and Earth" is bound to be unable to maintain such a large number of theaters.

But for films whose box office was not as good as expected in the first weekend, how difficult is it to maintain a stable trend?

"Clash of Heaven and Earth" is not "Titanic"!

On Monday, the shrinkage of DreamWorks' giant system was normal. I got $5.11 million, but on Tuesday, the film was surrounded by negative news, and the stamina was obviously insufficient. The single-day box office fell to $4.75 million.

On Wednesday, "Clash between Heaven and Earth" had only $4.01 million in credit...

Before "The Matrix" was about to be released, the North American box office of "World Clash" totaled $34.89 million, and within six days of its release, it did not reach the numbers expected by DreamWorks and Martin Bob for the first weekend of the film.

At this time, Warner Bros. has given up on the "Clash of Heaven and Earth" in the media, instead focusing on the "Godzilla" released a week later, regardless of where the scandal of Jean Reynolds came from. , Continue to launch hype, and Time Warner has rooted in New York for decades. It can be described as a deep relationship. On Wednesday, Jean Renault himself had to accept the New York police summons. The only pity is that this is not only a Frenchman, but also more famous Morgan Freeman is still a lot worse, and the impact is far less than the latter.

Of course, the fact that Jean Renault is so unlucky is also related to his being a French. If he was an American actor, or even a British or Australian actor, these things would never happen.

Actors from continental Europe are second-class citizens in Hollywood, not just talk.

"Paul, I just want to remind you that "The Matrix" is an R-rated film!"

In the office of the artist management agency, Michael Ovitz was talking on the phone, "Don’t forget the relatively limited audience of r-rated films! Amg has invested too much resources in this film, and it may not reach the ideal. effect."

"thanks for your reminder."

The familiar voice in the earpiece is entirely on business. "amg has decided to continue to reduce the scale of "Clash of Heaven and Earth". The spare screen must have suitable screening targets. Amg believes that nothing is more suitable than the work of the King of Summer Files. Yes. I understand what you mean, Michael, but our cinema can't be vacant. If you don't choose "The Matrix", would you choose the French film "Taxi Express"?"

"We are old friends, Paul." Michael Ovitz said again, "I will not interfere with the normal commercial operation of amg, but the "Godzilla" I am responsible for will be released next week. I ask you to mobilize more Many theaters and screens."

"There is no problem."

Although this is said, the meaning revealed in the earpiece has not changed significantly. "As long as "The Matrix" does not perform as expected, amg will reduce its screening scale, and the vacant theaters will definitely be cast in "Godzilla". "Above."

Hanging up the phone, Michael Ovitz knew that his phone was basically useless. If the performance of "The Matrix" is not bad, "Godzilla" will not have a chance to be released beyond the plan!

In this time period, Michael Ovitz knows very well that now he can only wait for the market response after the release of The Matrix.

He collaborated with DreamWorks to create the Keanu Reeves scandal, and launched a relationship with Spielberg to dispel the hope that "The Matrix" was rated as pg-13. He also gave up his face and made a statement to the theater. What will be the end result of the series of work?

"The Matrix" will inevitably be affected. From Warner Bros. lowered the box office forecast for the first weekend, Michael Ovitz can be sure of this, but he has done so many moves and now finds that his confidence is not as expected. So full!

The king of the summer file is just a joke by the media, not recognized by Hollywood, but it can explain many problems.

"Godzilla" is the first project he took over when he returned to the entertainment agency industry. The success or failure is directly related to the future development of the artist management company.

According to the original idea, Michael Ovitz referred to the two "Jurassic Park" and believed that the North American box office of "Godzilla" should be higher than "Jurassic Park 2" and lower than "Jurassic Park 1." After all, the monster movie craze in North America is a real fact.

Now, Michael Ovitz has decided to lower his expectations for "Godzilla." Maybe this pg-13 film can be equal to the r-rated film "The Matrix", perhaps a victory?

Michael Ovitz has this mentality, which has a lot to do with the current market’s high expectations for The Matrix.

Advertisements, trailers, previews, network promotion, etc., have revealed the news, all show that this is a work of conscience, excellent work!

Especially on the Internet, those who have watched the preview have become an excellent point of dissemination.

"If you don't want to miss an epoch-making science fiction film, be sure to watch "The Matrix."

In the explosive mad chat room, Shearer continued to speak with his own Duke of Destruction, "This film is so cool and dazzling to the extreme, I swear, if you don't watch it, you will regret it forever!"

"I also participated in a preview in the Los Angeles area."

A person called the big ship crashed into the mountain left a message, "The film uses a lot of unprecedented new technologies and new scenes, especially the action scenes. I don't know what language to use to describe it."

The Internet is the fastest and most free media platform for information circulation. It narrows the distance between people and can share their opinions with others for the first time. "The Matrix" is closely related to the Internet and has a lot of online news. Both the hype and propaganda have caused a phenomenon that has never been seen in film history-before the release, "The Matrix" was already popular on the Internet!

And whether the effect of the network can be transformed into the corresponding box office number depends on the performance of "The Matrix" after the release! (To be continued...)