Made in Hollywood

"The latest news that our reporter got in Beverly Hills, California. "Transformers" director Duke Rosenberg and China's most professional movie website Time.com jointly issued an unprecedented statement..."

Originally, he was changing channels randomly. Hearing these words, Wang Ziming immediately stopped the action and followed the news with his eyes wide open. "Mtime.com is authorized to become the English website of Mr. Duke Rosenberg. Related Lian’s exclusive Chinese official website, which will appear together with the trailer of Mr. Duke Rosenberg’s highly anticipated new film "Transformers" in the near future.

"It is an honor to be the exclusive Chinese official website of Mr. Duke Rosenberg. He is one of the best directors of our time." In the TV screen, the eo of Mtime.com is accepting Interview, "This opportunity will undoubtedly benefit our users a lot, and at the same time help Mtime.com provide the best movie community service and movie database service."

When the camera switched, a strange foreigner appeared on the TV screen. It was not difficult for Wang Ziming to tell that this was the director he liked very much.

Facing the reporter’s microphone, the most famous Hollywood director in China said in quite fluent Chinese, “The cooperation with China makes me excited because I attach great importance to Chinese fans, and I will use this platform to communicate with them. Share my work and ideas."

Seeing Duke Rosenberg, Wang Ziming first remembered that "Transformers" was about to be released, and the show also focused on this aspect.

"Mr. Duke Rosenberg is one of the most successful action directors in the film industry. His works include "Life and Death", "Break into Death Island", "Saving Private Ryan", and "Hackers" which are familiar to Chinese audiences. "Empire", "The Lord of the Rings Trilogy" and other films, his films have accumulated more than US$800 million in gross box office worldwide, making him the first box office in movie history."

"Director Rosenberg also founded the Duke Film Studio. He is also a successful producer. He has produced films including the last two parts of "The Matrix", "Three Hundred Warriors of Spartan" and "Underworld". "Series, this summer, the film version of the new film "Transformers" directed by Mr. Duke Rosenberg is the most eye-catching commercial movie by fans all over the world. It will be screened globally in China on June 1st!"

Looking at the time on the TV, Wang Ziming simply forgot. He said to himself, "It's only more than a month, I must go to the screening to see it!"

He is not the only one who has the same idea.

Luo Qinghua was born in the 1980s, a generation who just grew up watching Metamorphosis. I have a special feeling for this series. From the day I learned that the live-action movie was shot, my heart was filled with inexplicable excitement. Only Transformers fans can experience that kind of expectation and excitement.

Every once in a while. He will specifically search for news related to the "Transformers" live-action movie from the Internet and various media. Starting from late April, Luo Qinghua has now appeared in many national newspapers and magazines about this movie. In the largest city in the country, you can see Transformers posters in many places, especially the posters of Optimus Prime paired with Coca-Cola, which are almost full of bus stop signs and subway station advertising panels.

It seems that there has never been a Hollywood movie with such a large publicity scale, even if it was "Titanic" back then.

However, Luo Qinghua is more interested in another activity.

China Film Group, Warner Greater China and Hasbro launched a fan essay campaign on the official Chinese website of Transformers. The winners will not only be rewarded with physical prizes, but can also participate in the global screening on June 1 and get close contact with the crew.

This latter point is extremely attractive to fans like Luo Qinghua. Within a week of launching the event, the number of essays has passed 20,000.

Of course Luo Qinghua will not let go of such an opportunity. He spent three full weeks of work to write a sentimental article that he considered to be very satisfying.

"Although I live in China, as a Transformers fan, I know very well that in the remote 80s. For two years, Optimus Prime has been a hero of the United States."

"An exciting animated series "Transformers" opponents ridiculed this cartoon as a "half-hour-long toy commercial" about the protagonist Optimus Prime leading his army of Autobots to defeat the evil Megatron and His Decepticons have conspired again and again next time."

"On the small Sifang TV screen, these masked robots are not just cartoon characters. They are indomitable Titan giants with powerful machine shells that can transform into various mechanical trailers, police cars, and even fighter jets."

"As a toy, the charm of Transformers is that it successfully combines the endless changes of the Rubik's Cube with the whining locomotive that boys are most obsessed with, and the characters are given the Cold War characteristics of black and white morality. We are just like that. Obediently caught the bait, boys from 5 to 15 years old desperately turned on the TV and watched the legend of Transformers week after week."

"Watching robots behave like human beings' ambitions to conquer all and their efforts to pursue freedom, their insatiable greed for resources and resistance to barbaric invasions; see how they leave their planet Cybertron and burn the civil war to the earth. We welcome with open arms Kind robots, because they helped us liberate us from hegemony; we respect Optimus Prime and regard him as a gentle and loyal craftsman father."

"In the 1986 animated movie, the real Optimus Prime passed away, which made him fundamentally different from most other cartoon heroes. He would die because of the freedom and justice he pursued, and the toy dealer. Shelf space as precious as an arch."

"In the toy market, it's all nonsense. Everyone only cares about the new toys for the next season. More than 20 years have passed. There are all kinds of toy army uploaded on the assembly line, and some are still playing Optimus Prime. Optimus Prime’s slogan, but only the gorilla named Optimus Monkey King? Come on, Optimus Prime’s loyal fans waited silently for the father to come home."

"Finally, in July 2007, the verdict of rebirth floated from Duke Rosenberg’s throne. He planned to make a "Transformers" live-action movie and countless fans rushed to tell him, as if he was welcoming his childhood. A few months after the return of the best partner, another news was announced that Duke Rosenberg’s "Transformers" will be the first to be screened in China!"

"How lucky this is for Chinese Transformers fans!"

To this day of the film industry exhibition, any film that wants to sell well, publicity and hype are indispensable means. Warner Greater China and China Film Group have worked closely to fully mobilize the memories of the main force in the film market for "Transformers". Various activities emerge in endlessly, and the effect is very obvious.

At the same time, Shanghai International Cinema, as a screening venue, has also cooperated with ima company to set up a venue dedicated to screening ima films, which also guarantees the screening effect.

When the time entered May, when the hottest May Day holiday here began, Hasbro, Warner Bros. and China Film Group jointly held a press conference for "Transformers" movie characters in the Oriental Pearl Exhibition Hall.

Hundreds of reporters gathered at the conference. In addition to the seats, they also blocked the water in the aisle. Phoenix Satellite TV’s cameras for live broadcasts were set up early. This news conference will also be synchronized through the Internet. Live.

The reporter's camera and camera lens were all aimed at the exhibition area of ​​the venue, where there were eight life-size transformer models of the same scale.

These are not only used for the promotion of the press conference, but also gifts for Chinese fans. As long as the audience who booked the movie tickets on Wednesday, they may win this class commemorative award.

Of course, the most important thing now is for publicity.

"These mechanical lifeforms from Cybertron have a complex structure and a majestic aura, with a strong and heavy metal texture."

Those carefully crafted models are exactly like what Tina Fei, who specially participated in the conference, said, "I believe everyone has seen the trailer. The film softens the overall shape of the line on the basis of the tough mechanical feeling, and the curve is smooth. The structure of the components is quite delicate and changeable."

"On the basis of respecting the original animated characters, the crew also incorporated new design elements into the character and identity of the characters."

Speaking of this, the famous host Yang Lan took Tina Fei's words and introduced them to the media one by one in the Transformers room walking down the stage.

"Optimus Prime maintains the characteristics of a righteous body, and the red and blue patterns are more fashionable and smooth."

"The black metallic color of the iron sheet matches the character's name more closely."

"This mechanical life with a hateful grin and a wicked breath is the supreme Megatron of the Decepticons!"

"The chaotic shape is very futuristic. It is Edward Scissorhands in Transformers."

"Bumblebee has perfect proportions. The metallic color and bright yellow make it a highlight in the film."

"The vertigo is so huge that it has strong combat effectiveness and can easily destroy a military base."

"Starscream's face is like a skeleton, with an evil temperament and a cunning character..."

"Jazz has a perfect steel body..."

Every time Yang Lan introduced a sentence, countless flashes would light up below.

At the same time, through live TV and webcast, the image of these characters has also been passed to countless audiences.

Except for China, the film’s promotional activities have never stopped all over the world. Soon after the news conference, Warner Bros., together with many manufacturers such as General Motors and Lamborghini, held huge events in major cities around the world.

In this event called "Virtual and Reality, Autobots Around Us", the winners selected at the end of each field will realize the dream of "taming the Hornet and bringing the Autobots home".

It is no exaggeration to say that Warner Bros. united with merchants from all over the world to set off a wave of fanatic propaganda in 96 countries and regions where "Transformers" is about to be released. (To be continued.)

ps: Ask for monthly and recommended tickets!