Made in Hollywood

Also in early May, after Duke added the theme song sung by Taylor Swift and the titles of Hasbro and Warner Bros., he completed all the post-production of "Transformers", which also meant the release of Warner Bros. Can enter the actual operation stage.

The film will be released in nearly 100 markets around the world at the same time. Although due to the time difference, the screening time will be different, but for Warner Bros., this is still an unusually huge project.

There are now more and more films in international cooperation, which means that both parties must not only recognize each other's business data, but also have a stronger relationship of trust between buyers and sellers.

There is no doubt that the six major Hollywood companies with a long enough history backed by media groups have advantages that other companies cannot match in this regard.

From pre-sales to copy production, confidentiality, transportation, and the support of media, distributors and theaters in various markets, Warner Bros. is one of the best. This advantage built on decades of development is definitely not Newly emerged companies such as Lionsgate can be compared.

Following the media's bombardment of "Transformers", copies of copies have also been shipped to all over the world, and Warner has dedicated personnel responsible for confidentiality matters to prevent early disclosure.

Thousands of ordinary copies and nearly 20 copies of imax were also sent to China by a professional team. As China Film Group participated in the investment, the trouble encountered by "Transformers" was greatly reduced, and even a certain large scissors did not cut it.

This is also related to Duke's production. The film inevitably shows the bravery and fearlessness of the US military and the action of saving the world, but there is no allusion to this content.

Chinese movie fans have a deep hatred for this big scissors, and almost all blame them for the slow development of Chinese movies, even if some of them have nothing to do with this scissors.

It is an excellent publicity and hype gimmick when placed on this market without a cut.

News such as "Transformers" passed the censorship of the Mainland Film Bureau quickly, and it was confirmed that it entered the Mainland without cutting it." News naturally appeared in various media outlets.

"The market across the Pacific represents the future, and the North American market is now."

In an imax theater in Washington, DC. Duke sat in a relatively high position and said to Tina Fei, "And the North American market will continue to be our foundation for decades to come."

Tina Fei's gaze was taken back from the soldiers who were sitting behind, "That's why there is today's preview?"

Duke will never ignore the North American market. Warner Bros.’s publicity investment in the North American market is also the highest. In order to build momentum, they even organized this “soldier screening venue”. Except for a small number of crew and media staff, most of them were from the US member. Especially some soldiers and officers who participated in the field shooting.

Approximately 600 active soldiers and their families participated in this secret premiere of "Transformers".

"I hope they will give good comments." Tina Fei was somewhat worried.

There are still differences between soldiers and ordinary audiences, and the difficulty of public relations is also relatively large.

Duke patted her arm lightly, "Don't forget, the American soldier in the movie has no rivals in the world and can only fight the aliens."

Hearing these words, Tina Fei couldn't help laughing. This is a film that shows a positive image of the army and soldiers. Even if there are soldiers who don't like this type of film, they will probably not attack.

Just like "Captain America" ​​released in early May, because Steve Rogers must be told about the process of becoming Captain America. There is also interaction with Natasha Normanov. The plot and special effects of this film are not too brilliant, but the media and critics basically hold the attitude of praise.

The American spirit promoted by this film is exactly what the mainstream society has been advocating, and it is extremely in line with the public's aesthetics. Today, when the comic craze has long passed, such a relatively dull film swept away from North America by 8,200 in its first weekend. More than ten thousand dollars, I have to say that the idea of ​​the film and the spirit represented by Captain America have enough supporters.

Movies have never existed alone as an audio-visual product. It will always be closely connected with the social environment.

The U.S. military needs an excellent advertisement for conscription. The Pentagon needs a film with a wide enough dissemination to reverse the image of the U.S. military on a global scale. Duke needs the military’s professional skills and the support of various advanced weapons and equipment. .

Thus, the "Transformers", which Hollywood and the Pentagon worked closely together, was born.

When the film progressed, the Autobots and the Americans united. When fighting the evil Decepticons together, the theater audience applauded warmly.

Evil and justice fought fiercely on the screen, with dazzling action pictures and magnificent sound effects.

The audio-visual effects brought by imax3d are amazing. After the film screening, those soldiers with soaring adrenaline faced media interviews. Full of praise for "Transformers".

"There is no doubt that this is the best movie I have ever seen." said Sergeant Mario Youngrod in military uniform.

He had just walked out of the theater and was very excited, "When I was a child, I watched the cartoon of the same name, and the film is much better than the cartoon."

After the film was over, investigators from Warner Bros. stood outside the theater to investigate how the soldiers felt about the film. Almost all the feedback they received was very positive. When a soldier mentioned Hollywood's depiction of the military, he said, "Du K. Rosenberg is the only Hollywood director who can accurately portray the image of the military."

"The special effects of the movie are very attractive, and the audience will know what is going on with the Air Force."

Faced with an interview with Fox Television, Mike Gasparto, an officer working in the personnel department of the Air Force, said, “The audience will have the opportunity to see some exciting things done by my department.”

Another Air Force officer who walked with him was also interviewed. "There are many Air Force officers in the movie, and more than a dozen military characters have lines. I think let young people know that the Air Force does not only transport people in airplanes. There are many other things that can be done when shipped, which is very important."

The repercussions of all the screenings were first reported by the media launched by Warner Bros. and became the focus of many entertainment media and film magazines. Of course, "Transformers" was the most anticipated in June and even in 2008. Super business masterpiece.

In the period before heading to China for the premiere, Duke, like the two leading actors on the crew, was almost full of work schedules, and various announcements entered his schedule one after another.

On Monday, Duke accepted an exclusive interview with Entertainment Weekly.

Facing reporters, ‘why is your movie always so successful? ’’S question, he answered like this to my mother who said that the only way to make money is to target the general public. The same is true of "Transformers". Many of my movies are about the stories of heroes or the stories of heroes gradually growing.

On Tuesday, Duke became the cover of a new issue of Empire magazine.

In the prominent position on the cover page of the magazine, he answered, ‘Why both Hasbro and Warner Bros. think you are the most suitable director to film Transformers? The answer I am very keen on visual effects, Mr. George Lucas said, I have the best pair of eyes in Hollywood. I also like to exchange ideas with others. In the editing room, Mike Dawson naughty patted my lap. why? Because "Transformers" provoked the childlike heart.

On Wednesday, Duke made Yahoo Entertainment's headlines again.

A reporter from Yahoo Entertainment asked him, "When you filmed "Transformers", there was a period of negative reviews in the media. Why?

That's how Duke responded. When I had lunch with Sarah of the Los Angeles Times, I asked her why I was criticized so badly during that time. She said, "You became famous too early. The purpose of the media to cultivate celebrities is to cut him down one day."

On Thursday, an interview with Duke appeared on an important section of The Hollywood Reporter.

The reporter focused on his new movie, "How did you make the action scenes in "Transformers"?"

Duke made a long speech, “I do action shots mainly by grasping the focal point and grasping the rhythm of the event. For example, when vehicles are chasing each other, what is the rhythm of the event? The whole process is played back in my head scene by scene."

"I don’t use storyboards to play the show. It’s very useless. People in the crew don’t watch it anyway. I usually use a prop car to talk about the show next to the set. You might feel a bit silly. But I think it’s very important because it’s not Every crew member is clever enough to do their job well, you have to make sure they don’t mess up."

"I drew the prop car on paper and told them, you just turn here, perform a little movement when the gun is fired, and then turn here, what to do there, it takes a lot of effort to explain a scene with a storyboard. The on-site explanation is clearer."

On Friday, Duke appeared on the Alan DeGeneres talk show.

Faced with the question of "Do you like making movies?" of the hostess who is known as the most popular female host in Hollywood, he said very seriously, "I like the feeling of the camera turning. On the set of "Transformers", the actors performed At that time, I won’t shoot. I have to see their eyes first. There are so many things that the camera has to take care of. Actually, I first entered Hollywood as an actor... In some films in the late 1980s, you can watch To my lens as the background board."

On Saturday, Duke ended his intensive publicity in North America and boarded his private business jet across the entire Pacific Ocean to China to host the world premiere of "Transformers."

Before him, Tina Fei had already led many staff to rush over, and dozens of huge Autobots and Decepticon models also arrived at Shang Hai, waiting for the premiere to kick off. (To be continued.)

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