Made in Hollywood

"Transformers" is like a high-speed train. Everyone participates in its operation. Every audience must go to see "Transformers" once. Even those who don’t usually go to the cinema will also I heard about this movie and went to the cinema to watch it. Many people will go to it many times."

What the spokesperson of China Film Group said to reporters the next day was undoubtedly the best portrayal of this film in the Chinese market.

After all, there are only a few true Transformers fans. The post-80s generation can only guarantee the most basic number of movies, but there must be a lot of people who have heard of the name of Transformers, plus Duke uses more than a dozen movies here. The appeal accumulated on the land and the excellent special effects of the film will inevitably attract a considerable number of audiences into the theater.

The content of the film is simple and clear enough, the plot is urgent and exciting, and it is super entertaining, especially the realistic 3d effect, which is simply impossible for the past 3d movies.

The herd effect is always an important aspect that cannot be ignored in publicity. A good word of mouth can boost the box office of a movie more than any score.

In addition, "Transformers" also has an advantage at the box office due to the use of 3D technology. The ticket price of 3D movies is generally twice as high as that of ordinary movies.

Although the film got a record-breaking number at the Chinese box office on the first day, the publicity did not relax at all.

With the record on the first day of "Transformers", China Film Group not only increased 100 3D screens, but also launched the slogan "One movie can be watched four times". "Transformers" is China's first film using ordinary 35 Films released in four versions of millimeter film, digital 2d, 3d and ima giant screen.

Many viewers who have watched the film will want to watch the digital 2d, 3d, and even ima again. The resulting overlapping viewing group is a big boost to the box office.

There are currently only a dozen ima cinemas in China, mainly distributed in several large cities. Most audiences are destined to not be able to watch the ima version. However, theaters without ima screens have also taken advantage of this boom to play various banners to attract "Transformers "The audience.

For example, Jinling Studios introduced two versions of "Transformers" in 3d and 2d. The original No. 4 cinema hall was specially transformed into a professional 3d digital cinema hall, and the propaganda banner was also used to attract the audience. The hall uses the world's latest Dolby 3d system, ne projector, Dolby laboratory power amplifier system, ne projector xenon lamp The power reaches 4000, and the high-gain screen is adopted. The viewing effect is realistic, the picture is bright and clear, and the effect is better if you wear Dolby 3d system glasses.

In order to see a better version, quite a few viewers don't care about the extra money.

Driven by word of mouth fermentation and word of mouth. The box office of "Transformers" rose instead of falling on Tuesday, and once again created the highest single-day box office in the Chinese market, with an amount of more than 37 million RMB.

The popularity of the box office has brought strong confidence. Warner Greater China and China Film Group have spared no effort in the promotion of "Transformers". You can see the news of the film and various other media in some of the most influential media here. Kind of comment.

"Transformers" is a super masterpiece that Duke Rosenberg has spent countless efforts to create... This is the first time we have had such close contact with a magical new world with Transformers. It is also an extraordinary, An absolute five-star movie viewing experience."

"The final battle lasted more than 30 minutes, and it was extremely shocking... It was overwhelming. You were completely brought into the film and integrated with the Transformers and the story."

"There were a lot of rumors...some said that this 3D movie would be disgusting, and that more than 110 minutes was like a disaster. Now we can firmly refute the rumors for Transformers on these two points."

"Duke Rosenberg is indeed a genius! I can't say too much, wow, but I love this movie so much! "Transformers" is so amazing, it completely shocked me!"

Time flies. The children of the past have grown up and even got married. However, in the minds of many people, they still have a place for their childhood friends, "Transformers".

Since the 1990s, with the maturity of the enthusiast population and the successive launch of new toy series, the activities of Transformers fans across China have gradually increased. As early as 2001, the first Transformers Annual Meeting was held in Shanghai, and then evolved into an annual event.

This event is also the most concentrated event for the fans of Transformers in China.

Their love for the Transformers series can be imagined, so after the live-action movie is released. These people have become the most enthusiastic fans of the film and the most active group on the Internet.

These people are active on major websites such as Sina and Sina forums. They use "unimaginable", "too shocking", "immersed in the world of Transformers and do not want to wake up", "in the theater, the film ends. Later, it caused screams and thunderous applause"... to describe the mood after watching the movie.

Many people who have watched it 2 or 3 times are even countless. Someone wrote, "... I watched movies and loves to sleep carefully. The film shocked me, moved me, and made me long. Unforgettable, isn't this kind of picture exquisite?",

A member of a movie commune couldn’t help shouting “It’s so awesome! It’s pretty good! It’s midnight, it’s worth it!”

However, hot spots have always been controversial, and "Transformers" is no exception.

The controversy of this film mainly comes from two aspects, the most important one is the controversy between Transformers fans.

Duke puts these people’s favorite toys and images on the big screen with almost real design and shooting. The performance of the two robots in the film has almost reached the limit of existing film technology. It is no exaggeration. Said that "Transformers" embodies the most advanced special effects technology in Hollywood and even the world.

But this kind of technology brings a completely different image and picture effect from cartoons, inevitably destroying some people's beautiful childhood memories.

So, "You did a bad job, but we still love you", which became the most common comment on Duke by this group of people.

Whether it is to love more or hate more, I am afraid that most die-hard fans themselves can’t tell. They only do one thing, buy tickets and enter the theater, watching their childhood partners deform in the most authentic way before their eyes. ...

Then, buy tickets again and enter the theater again. The wire-wires watch the movie over and over again, study each of the slow motions to figure out the deformation process, the details of the fight, etc., and then enjoy it, enjoy it, talk about it, And kept telling the people around, pulling his friends and family into the theater together...

This is also one of the biggest reasons why the box office has soared after the release of "Transformers".

Another argument is relatively small, because the arguing party is only a minority.

Since "Transformers" was released, word-of-mouth has been controversial. People who like the film criticized the film for "there is no impressive dialogue, the characters are pale and weak, and there is no soul."

However, more than 90% of the audience believed that the film’s action effects and 3D technology brought superb visual enjoyment, and chanted "The theater is not a classroom, who cares about the connotation and philosophy"; praised this film as a "genius" In this work, Duke used technology to create a new science fiction world for movie fans."

In fact, a sentence from Hong Kong director Chen Kexin in an interview can be very appropriate to describe Duke’s "Transformers". I don’t like this film at all, but I cannot deny its popularity. "Transformers" is a movie. Real movie fans.

He is not the only person in the industry who commented on "Transformers."

With the increase of the movie show time, many famous filmmakers in this circle have also been affected by the hot movie watching wave. They went to the theater to watch "Transformers", and some of them were caught by reporters and briefly talked about themselves. the opinion of.

"The deepest feeling after watching "Transformers" is the visual impact. Although the story of this film is a bit clichéd, it has been done technically perfectly, especially the gi technology can only make us sigh.

This is from Zhang Ermou’s opinion published in a newspaper, “Yesterday other reporters asked me what I should learn from "Transformers". I think there is nothing to learn, because the technological gap between us and Hollywood is too big. Some people have concluded that it is 20 years, almost 100 years to me, but we used the same camera to shoot 3D movies, so from a 3D perspective, what "Transformers" can do now, we can still learn from Chinese movies. of."

Facing reporters interviewed, Lu Chuan, another director, believed that "Transformers" was a complete failure of Chinese films.

"When I watched this movie, I felt as if I had returned to my childhood and became a child full of fantasy. Duke Rosenberg let me know that what we are bad at is not technology, technology can be used; "King Kong" suddenly made me realize how far the feelings of our movie are from the simple beauty; how far we are from the audience; how far we are from the hot dream; and the entanglement of distorted dark and nonsense How far are we from being sincere in the vulgar vulgarity! We should be ashamed in the face of the huge success of "Transformers". This is a complete defeat that we Chinese filmmakers will collectively witness and be convinced."

The words of the famous screenwriter Ning Caishen the next day after watching the movie are just like the TV series written by him, with a little exaggeration.

"I was shocked. I watched "Transformers" with a few directors and producers last night. After the scene, the atmosphere was weird, silent, and frustrated. Almost no one talked about the movie. All were shocked by Duke Rosenberg. Up."

On the third day of its release, the popularity of "Transformers" in China continued to rise, easily breaking the previous day's record and closing in close to 39 million RMB.

In just three days, the box office of this film in China exceeded 100 million RMB, which also created a new record for the fastest breaking 100 million RMB in the Chinese film market.

Not only in China, in North America, "Transformers" is also popular. (To be continued.)