Made in Hollywood

Box office record, deformed!

"Transformers" broke the box office record on the first day it was released in North America. The box office on Tuesday reached 35.4 million U.S. dollars, setting a new box office record in North America on Tuesday.

On Wednesday, the film’s box office rose instead of falling. Although it only rose by 5 percent, the US$37.17 million also set a new North American box office record on Wednesday.

But this is a working day after all. After consuming a lot of enthusiasm for Transformers fans in the first two days, the film fell by 11% on Thursday to $33.08 million.

In just three days of non-holiday time, "Transformers"'s North American box office exceeded the $100 million mark.

Among them, the fans of Transformers accumulated over the years and Duke's strong personal appeal played an extremely critical role.

From Friday, "Transformers" ushered in its first weekend in North America. Due to the three days of screenings, the reputation of the film has spread. Despite the praise and criticism, audiences still flocked to it.

Because in the ordinary audience’s word of mouth, "Transformers" is an extremely exciting science fiction action blockbuster, this kind of film is the most popular type of summer viewers.

"In those good times, our eyes were full of bright colors and dazzling deformations; ears were full of mechanical friction sounds, rhythmic rock music; magical science fiction concepts, endless scientific and technological terms made the little brains in front of the TV Fully running; in those times, we have all become small spectators next to the big stage of the universe, from the battles between righteousness and evil, beauty and ugliness, and good and evil, we have gained all kinds of feelings of joy, anger, sadness and joy.

"Magnificent imagination, vivid story, and excellent production make "Transformers" perfectly integrated into our childhood lives and become an indelible classic in memories."

Repeated viewing of Transformers fans. It is the most basic guarantee for the box office of this film.

The support of the vast majority of passersby audiences is the key to "Transformers" box office.

Since the release of "Transformers", there have indeed been criticisms against it, thinking that its commercial flavor is too strong, but the response from mainstream media and movie fans in North America has been quite positive overall. The shocking action scenes and magnificent background music are enough to excite the audience. Many passerby fans said that the visual impact of this film is no less than the feeling of watching "Jurassic Park" in 1993. "It is stunned in the theater, and it is not dead. Go to the toilet!"

Although the film tends to be teenagers, there are many audiences in their 30s and 40s.

"I’m in my thirties. At the moment when I heard Optimus Prime say'Autobots are deformed' in the cinema. My eyes were full of tears." This is a fan's speech on the forum, and the generation he represents The profound feelings people have for "Transformers" is precisely the basis for this live-action animated film to achieve such a high box office.

The spokesperson of the distributor Warner Bros. Mike Wollman also stood up and cheered for the film, "Transformers created the best three-day box office ever. The appeal of this movie is very wide. It is the kind of A summer blockbuster that can attract the whole family to watch, and we will be excited to see it continue to thrive during the weekend."

It is true that "Transformers" has been criticized and criticized in North America, but the criticism is basically from the serious decline of professional film critics.

There are endless remarks like ‘Duke Rosenberg doesn’t express the humanity and depth of the character at all’, ‘The director who has made such an excellent work as "The Dark Knight" actually made such a bad film’.

Even Kenneth Turan, a columnist film critic of the Los Angeles Times who treats Duke more friendly. Everyone thinks that he has done a little too much in special effects.

"The robots smashed through the entire building after colliding with each other, the building fell into the street when it fell, the fighter jets circling over the head, the ultimate battle between Megatron and the decent hero Optimus Prime... There are strong heavy metal music accompaniment. There are too many endless gi production scenes. There are too many to bear, and it makes people feel that there is no need. The crew should evaluate their strategy again, not on the screen Simply play these metamorphosis and sparring games. I mean. gi is a crucial element of this movie, but our pizza can't be made up of gi."

However, not many movie fans buy their accounts. The filming and production of "Transformers" is not for people who like warm movies.

The box office is undoubtedly the best proof of the film's popularity in North America.

The box office numbers you can get this weekend are undoubtedly very important for a summer business masterpiece. On the Friday of the first weekend, "Transformers" handed in an excellent answer sheet.

Even though it had been screened in North America for three days before, the film still received $37.26 million on Friday.

After the world premiere in China, the crew was divided into two parts. Duke led a small group of people to stay in China to coordinate the promotion of the film throughout the Western Pacific region, and Tina Fei led the main acting role of the crew. The staff returned to North America, focusing on the North American market promotion.

In an announcement, Tina Fei, a producer, was also asked by reporters about professional film critics criticizing the film.

She was influenced by Duke, and she felt deeply ingrained in film critics.

"All the crew are working as hard as we can. I am very happy to see that the audience except the critics likes this movie. Let us ignore those critics. Can they represent the audience? No! So, the movie The first is to make the audience like it."

Faced with many media reporters, Tina Fei’s words are not at all polite, “In North America, the idea of ​​a free market is deeply rooted in the hearts of the people. If the audience doesn’t like a film, they won’t invest a cent on it, but now The situation is that most viewers obviously like "Transformers" very much, so why care about the views of a group of only more than 300 people?"

Compared to Duke who sometimes pays attention to public image, Tina Fei’s words are more direct, "Despite the fierce criticism of film critics, most audiences still flock to the cinema to watch the live-action film "Transformers". This fact has led to film reviews. The main reason people are angry and slammed at this film is that their comments are always ignored by the public."

"They are a group of people living in the past. The times have changed, but they have not changed. They still think that they are the center of the film industry. A film review can determine the life or death of a film, and they always take it for granted. The idea is to choose movies for all the audiences in the United States, and want to influence what kind of movies they should watch and what kind of movies they should not watch."

"But now the information is more free, and the new generation has grown up. When choosing movies, they will not trust any professionals. They will buy tickets according to their own preferences. It is unceremonious to say that film critics are an industry that is rapidly declining. "

"It is precisely this situation that has caused dissatisfaction with many film critics. They began to change their previous relatively fair positions, always wanting to point fingers at young audiences. They should have objectively commented on the film itself, but in the end it was against the mainstream. The audience's conflict. It's just because they abandon the film angle, take the self as the correct standard, and attack the audience's preferences from the top."

"Actually, these film critics are no longer worthy of our attention. They are hardly'reviewing movies'", they are just'screaming hard', wanting to regain their reputation as film critics ten or even twenty years ago . "

When the reporter asked about Duke's work, Tina Fei was full of praise. "Our friends call his work style'Du-style operating system', and it feels like dealing with war. It's messy. There are explosions everywhere, and cameras are all imaginable around the venue. You stand there, I feel like a fool. I don’t know what I’m doing. But Duke’s editing is done, my goodness, the effect is great, he simply used the camera to complete a wonderful ballet, he knows exactly which piece should be put together Wherever he goes, his brain is very clever."

The data released by an investigation agency may be Tina Fei's best comment on film critics.

Inemasore conducted a four-day statistical survey in the four most famous theaters in the United States. After the results of the survey, which was directly named "Will you choose movies based on the reviews of well-known film critics", the well-known film critics In an extremely embarrassing position.

The survey results published in many mainstream media showed that 84%, 79%, 81% and 82% of the audience who completely ignored film critics in the four theaters.

The audiences who said that they really chose films based on the reviews of well-known film critics were 2.3%, 1.9%, 2.2% and 1.3%, and almost all of them Audiences over thirty-five years old.

Of course, the box office of "Transformers" on Saturday and Sunday is also evidence that the market influence of professional film critics is completely negligible.

Although the box office has shown a downward trend in the past two days, the decline is limited. "Transformers" is running again in a trend that is normal and healthy and in line with market laws.

The single-day box office on Saturday was only 4% lower than that on Friday, with a gain of 35.77 million U.S. dollars. On Sunday, the drop was slightly higher, but it was only 11%, and it closed at 31.83 million US dollars.

In the first weekend in North America, "Transformers" easily won the box office championship with $14.86 million.

The film’s North American box office has also reached a cumulative total of US$210.51 million.

"Transformers" is not only successful in the North American market, but also very popular in hundreds of countries and countries that have been screened overseas. For example, in South Korea, it is not only the best movie ticket sold on the South Korean Film History Online, but also a week of release. Attracted 4.31 million viewers, breaking the Korean box office record.

Also in this week, "Transformers" rolled 232.11 million US dollars from overseas.

In just seven days after its release, the global box office reached a terrifying figure of US$442.62 million.

Although it is not as good as the global box office of "Pirates of the Caribbean 3" of more than 450 million US dollars in the first week, it is already a remarkable achievement for a non-sequel movie.

In addition, "Transformers" also created a very strange event in China. (To be continued~^~)

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