Made in Hollywood

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"Because the recently played Imax3D movie "Transformers" is too popular and the film scenes are too dense, resulting in the "Transformers" film burned, Imax playback equipment caused serious damage, and it is expected that it cannot be repaired temporarily. Please exchange for ordinary people with pre-sale tickets. A 3D movie ticket and the corresponding refund, sorry for the inconvenience caused to you! Thank you!"

This is a public statement on TV and newspapers from an IMAX theater in Dongguan.

Some people may be curious as to why a public statement was made on TV and newspapers. Even Duke paid due attention to it after seeing it. When he saw the cause, he himself had to lament that his fans were crazy.

The movie theater was unable to show "Transformers", and the theater manager knelt down and apologized to the audience twice.

One afternoon last weekend, during the screening of the feature film "Transformers" in this IMAX studio, the sound and picture were out of sync, and then the playback was suspended. More than 500 audience members were excited and demanded that the theater refund the tickets and make compensation. .

The newspaper Duke saw reported that because the studio’s IMAX 3D movie "Transformers" was too popular and the scenes were too crowded, the film burned and the IMAX playback equipment was seriously damaged.

Because the movie was parked, the audience in the theater was emotional and berated the staff loudly, and the scene was out of control for a while.

In view of the situation at the time, the theater manager had to apologize to the audience and knelt down twice.

"If you didn't kneel at that time, you really couldn't control it. If you didn't kneel down, with the fanaticism of the movie fans, a safety accident could happen!" The manager said in an interview afterwards.

After half an hour of negotiation, the fans gradually calmed down. The theater promised to refund the tickets in full, along with 200 yuan toll for each audience and a free movie voucher.

In fact, the Chinese box office of "Transformers" is the best comment on this situation.

After continuing to run at a high level from Monday to Friday, "Transformers" ushered in a big outbreak on weekends. On Saturday alone, more than 76 million RMB was obtained in China, setting a single-day box office record unique in the history of Chinese film.

Although the box office declined on Sunday, the result was 55 million RMB. Enough to make countless introduced films ashamed.

Within seven days of its release, "Transformers" collected 325.6 million RMB in China. Almost everyone knows that this commercial masterpiece will inevitably set a new record for the total box office of Chinese film history.

What is the end of this record? Is it 500 million? Or a billion?

People in the industry in China generally believe that "Transformers" will inevitably become the first movie with a box office of over RMB 500 million released in mainland China. And it will also become the first film with a box office of more than 100 million U.S. dollars—that is, the mainland box office of nearly 700 million yuan—whether it can break through the one billion mark is the biggest suspense in the future.

For "Transformers" to break through the one billion mark in China, it requires not only the enthusiasm of movie fans and audiences, but also a large-scale and high-intensity publicity offensive.

Warner Greater China has joined forces with Wanda, New Film and Television and New Century to launch a special exhibition of "Transformers" for 20 years. Hundreds of new and classic versions of toys are available for movie fans to try out and sell. It also includes several discontinued limited editions provided by Hasbro. In addition, there are also many discounts and measures such as half price for students and half price for the first and last games to attract more fans into the theater.

Due to the domestic protection month and global synchronization, the release time of "Transformers". It is neither a hot summer holiday here nor a unique Lunar New Year holiday. It seems to affect the box office to a certain extent, but Warner Bros. and China Film Group used targeted publicity to evoke the group of people in the 70s and 80s. These people are now the main consumer groups in the Chinese film market.

Similarly, there is no rival to compete with "Transformers" at this time.

In the mainstream theaters in many first-tier cities, there is a "Transformers" film in a dozen or twenty minutes, and even in the theaters of Warner and China Film Group, the filming interval is less than ten minutes.

Record-breaking performance of the film. It immediately sparked an uproar in the Chinese media, and the attention of the media attracted a large number of audiences to enter the theater. If the first week of the film was more supported by steel wires from China, many audiences followed. It has nothing to do with nostalgia.

"Transformers" will be the overall champion of the Chinese film market this year. It is rich in all the elements of imported blockbuster films, especially the embodiment of high-tech. It has a strong shock. It not only satisfies the deformation complex of the generation after 80s. Under this powerful influence and news attention, it has attracted the attention of more fashion groups."

This comment from official media across the Pacific Ocean. It is undoubtedly the best summary of the Transformers boom in China.

In order to promote the film, Warner Bros. and China Film Group took great pains. For example, Optimus Prime used the free-fighting fighting method to pay tribute to Chinese Kungfu in the production of the film. A soy sauce Chinese actor who Duke didn't even remember his name, and declared that if the sequel is filmed, the two will have a more important role.

Taking advantage of the popularity of the film, Warner Bros. has also cooperated with several websites in China, such as Time.com, and jointly launched the Transformers film image selection activity, which has aroused many people's responses.

For example, the most handsome look is given to Optimus Prime-this one has to be Optimus Prime, which combines **** and mighty, especially the deformation and random battle mode that finally arrived at the battle scene. The starting style is handsome. .

The best decoration belongs to the ambulance-the body of the Hummer, the life of the nurse, it is a pity that the figure is so aggressive, but there are not many opportunities to show off his skills in several cuts, the most terrible thing is that he did not show him. This medical officer can be perfunctory enough to be a medical officer.

The smartest King Kong was none other than Starscream, seizing the opportunity to sneak attack, leaving everything aside to escape, Starscream did not change at all from the TV screen to the movie screen, but still so arrogant and cunning.

As the director of the film, when necessary, Duke never minded to stand at the front desk to promote himself in order to gain more attention to the film.

When China's largest official media asked for an interview, Duke only gave it a little consideration and agreed.

A few black Volkswagen cars parked in front of the Shanghai Hilton Hotel, Chai Jing pushed the car door, walked into the hotel with the director and cameraman and other program crew members, and then went to the appointed lobby lounge, an assistant Waiting for them here.

"You guys came a bit early."

The assistant of the China Film Group said politely, "Director Rosenberg is dealing with the work at hand. I will take you up in half an hour."

"Thank you!"

Chai Jing said a few words to each other, and sat on the sofa in the resting place and waited patiently. She pulled out an English magazine from her purse. It was the latest international edition of Time Magazine, with the cover character on it. It was exactly the person she wanted to interview.

Opened the magazine and found the relevant page, Chai Jing looked at it seriously, as if she wanted to find something helpful to her from the interview with her colleagues on the other side of the Pacific.

The title of "Time" is quite eye-catching-Duke Rosenberg, the master of the film.

Last month, we took an afternoon to interview him in Transformers Studio.

Duke is slender, with firm and firm steps, and his chin and shoulders are slightly tilted. It is easy to imagine him as a proud matador. Duke himself, like those bullfighting masters in Madrid, thinks he is in satisfying the audience. An out-and-out expert.

In his famous director career, Duke has long been accustomed to pressure and passion. He has always been famous for his big-handedness, all kinds of advanced ideas, so many big scenes exploded, you even feel that shaking hands with him did not hear the squeaking lead The sound of the fire was an accident.

His films include "Life and Death", "Independence Day", and "Independence Day". They are all things that will make film critics think that "the skin is better than the inner", and they have never been a welcome object in the critics.

The major Hollywood companies regard him as a treasure because he can grab the audience and pull them away from the high-fidelity home theater audio equipment at home and bring them to the cinema.

Perhaps this is more appropriate. Duke is a master of popular art, not an academic master.

"Our style of doing things is: the wind is as fast as the wind, and we strive for perfection." Duke said to us, "I am not an old fashioned, although some people think so. Many people hate me, I know there is a lot of cynicism in critics, but I Don’t care, anyway, as long as you make a difference in movies, someone will try to beat you down.

He was born in Santa Monica, California, and grew up in a single-parent family. His mother was an extremely successful businessman. An obvious consequence of this was the unavoidable commercialization of his taste. Very commercial.

Duke knows that the younger generation likes commercial films like "Transformers."

"Once, when I talked to a screenwriter about the target audience, his reaction was as if I severely insulted him because I used such a commercial word." Duke sat in the office and said, "But if it's in your hands To make a movie with tens of millions of dollars, you'd better understand who the movie is going to be shown to, because those people will pay for the movie."

If anyone has a natural affinity for commercial blockbusters, it would be Duke. In Hollywood, no one has ever doubted Duke’s ability to manage actors and huge costs. His style is very personal and original. , It's beautiful, and the lens and actors he uses are unique...

"We can go up."

The assistant's voice suddenly sounded, and Chai Jing closed the magazine, discarded all distractions, and prepared to start an interview with the heavyweight in his life. (To be continued.)