Made in Hollywood

"After a month and nine days, the bad film season set by the General Administration of Guangxi is finally over, and I can finally go to the theater again."

On a famous film forum on the Greater China Area Network, some fans expressed such feelings. For many fans, December and the New Year’s Day holiday are very good time to watch movies, but in such a time period, they It is rare to walk into the theater, and even if you walk into the theater, you often don't buy tickets.

Someone on the website called, "Star Wars: The Force Awakens" is finally going to be released, Duke fans, what are you waiting for? See you tomorrow at the China premiere of Shanghai International Studios!"

Since the release of "Star Wars: The Force Awakens" in North America and overseas, Warner Greater China has never relaxed its promotion in the Chinese market. The film is currently being released in North America for 20 days and reported to receive US$979.88 million. Touched the threshold of one billion dollars.

The global box office also broke through the US$2 billion mark without any suspense, reaching a total of US$2.2158.8 million.

Such box office numbers have not only given confidence to Warner Greater China, but also allowed China Film Group, which is responsible for China’s distribution, to see a profitable opportunity. The film’s distribution level is raised to the highest level. No matter whether it is official or private capital, it will not The high profits that can be expected are overwhelming.

Although the Chinese screening of "Star Wars: The Force Awakens" was 20 days late, it will inevitably lose some audiences, but the high box office numbers are undoubtedly the best publicity stunt, and it can also attract enough attention. .

"Star Wars: The Force Awakens" global box office has been singing all the way, and its surroundings have also become popular commodities. Duke got a copy of the latest relevant statistics. In the 20 days since its release, the relevant surroundings of this film are only in The United States generated 700 million U.S. dollars in sales, far surpassing other Hollywood blockbusters and becoming the local gold-sucking king.

Among all peripheral products, the smart robot BB-8 and the Jedi lightsaber are the most popular.

This is not all. Duke and Lucasfilm still kept a big killer and did not use them at the same time they came to China. Duke also announced through official Twitter and instant sharing that the peripheral products of the heroine Rey, which has not been released due to the secrecy of the film, have entered the production stage and will be officially released soon.

You know, Rey is not just the most popular character in "Star Wars: The Force Awakens." It is also the focus of recent heated discussions among movie fans around the world. Her related products have come out and the sales can be imagined.

In some ways, this is also a kind of hunger marketing.

"Why are there a lot of characters here that Tina has learned... and are they different from those seen in Hong Kong?"

The sun is slightly westward. Scarlett Johansson, who joined Duke in Hong Kong, took his arm and sat steadily in the car parked in the waiting area, looking at the various banners and words outside, and asked suspiciously, "It's not all Is it Chinese? Why is there such a big difference?"

This kind of thing can be said for several days, and Ryan can only roughly explain it in the simplest language, "Chinese is divided into simplified and traditional Chinese. The ones you have seen before are traditional characters. It’s simplified Chinese."

Having said that, the door of the car was pulled open from the outside. Duke reminded, "Honey, we should go down."

Although the scale of the China premiere of "Star Wars: The Force Awakens" is not comparable to the world premiere in Los Angeles, it is also a super scale that Hollywood movies have never reached.

Not to mention the Chinese celebrities invited by Warner Greater China and China Film Group, the team from Hollywood can dazzle the eyes of people. Not only are all the main creators of "Star Wars: The Force Awakens" present, Duke is here Friends and collaborators who were not many but high enough in the circle also flew over to join us.

Although the Chinese fans are very enthusiastic, Duke and Scarlett passed the red carpet quickly according to their own habits, because there were enough stars behind to make them cheer for them.

The appearance of Leonardo DiCaprio. It almost made the female fans on the scene crazy. If there were not enough security personnel, Xiao Li would definitely not be able to return to the other side of the Pacific Ocean.

Tom Cruise and Nicole Kidman appeared hand in hand, and the fingers of the reporters were about to cramp. Movie fans also responded to them with a wave of applause.

Charlize Theron, wearing a light gold mermaid evening dress, walked onto the red carpet. The chaotic scene immediately calmed down. Only countless straight eyes remained. Queen Theron’s red carpet momentum can also be here. Kill everything...

"thank you all."

In front of Shanghai International Studios, Duke greeted several people who had come over. "Thank you for coming. Leo, you are still so charming. Tom, Mary, where is my goddaughter? Sally..."

Duke hugged them one by one, and took Scarlett to take a photo with a few of them standing in front of the media camera. Here is a collection of a super director, two top male stars and three first-line actresses, each carrying a halo Together, the cameras murdered countless reporters.

Leonardo DiCaprio, Tom Cruise and Nicole Kidman were led by the staff to the guest area in front of the theater, but Charlize Theron stopped at Duke In front of him, I didn't seem to see Scarlett Johansson holding him.

"My look is good?" Charlize Theron raised his brows and asked, "Isn't it beautiful?"

Duke is not stupid at all, how could he praise another woman in front of his girlfriend, just shrug his shoulders, but said nothing.

"Is this a dress sponsored by Dior?" Scarlett Johansson curled his lips without a trace. "This dress fully exposes the flaws of your flat chest..."

Charlize Theron turned his head slightly, raised his eyebrows higher, and just wanted to say a counterattack, but saw Duke's eyes, shook his head slightly at Scarlett Johansson, turned and walked towards the guest area.

"I don't like her." Scarlett whispered.

Duke patted her hand gently, "Let's go, we should go to the interview area."

In the interview area, many reporters surrounded Daniel Wu, who could become a leading actor in a mainstream Hollywood commercial blockbuster. He has already done what even Bruce Lee and Jack Chen have not done. Naturally, he is here. The focus of media attention.

"Being with me makes Daisy more fancier, but I inspired Daisy to be more attractive."

Faced with the time of the media, the crew members are always united and friendly. Duke just walked into the interview area and heard Daniel Wu standing next to Daisy Ridley saying this.

Daisy Ridley is also very cooperative. This is also the stipulation of her contract and her job obligations. "Daniel is also one of the best young actors I have ever seen. I think there is only one young actor in the crew who does better than Daniel."

Having said that, Daisy Ridley's hand touched the head of BB-8 who was following her, "It feels great to act with BB-8. It is an incredible character. Stay with it for a long time. After that, I was not used to acting with real people anymore."

However, as Duke entered the interview area, most reporters shifted the target of the interview to him.

A reporter from the National Television Film Channel first asked, "Director Rosenberg, China lacks a solid foundation of Star Wars culture. Do you think Chinese fans can accept a sequel like "Star Wars: The Force Awakens" ?"

"Last night, a group of lucky Chinese Star Wars fans and movie fans and guests have taken the lead in watching the early screening of "Star Wars: The Force Awakens" at Shanghai International Cinemas."

Probably because the box office numbers of "Star Wars: The Force Awakens" are too high and amazing, some media people here feel uncomfortable and asked such a difficult question, but Duke responded calmly. Said, "I also participated in yesterday's advance show, and I was surprised to find that the atmosphere during the viewing process was extremely warm and hot."

For publicity considerations, Duke naturally spoke extremely fluent Chinese, "I did not expect that there are so many Star Wars fans in China, who are as fanatical and die-hard as Star Wars fans in other parts of the world. Watched the movie last night. At the time, everyone’s response to the plot, laughs and tears were so consistent with the reactions of the audience we saw in the United States and other parts of the world."

Duke gave the national television reporter a faint smile.

Compared with the reporters of the national television station in this country with a special halo, the reporters of Penguin Entertainment, which has a cooperative relationship with Duke, have to ask more questions.

"The global box office of "Star Wars: The Force Awakens" has soared all the way, flying with word of mouth.

The reporter had contacted Duke before and knew that he could understand these Chinese words. "Even the American Film Institute specially extended the voting date of last year's'Top Ten Movies of the Year' for it, so that the judges could vote after watching this film. , And finally selected it into the top ten list, Director Rosenberg, what do you think of this?"

In response to the special treatment given by the American Film Institute to open the "back door", Duke responded, "What has happened in the past few weeks has surprised us. Not only this incident, but also broke the box office of 2 billion US dollars in the previous two days, etc. Of course, we have some expectations for "Star Wars: The Force Awakens", but we did not expect such a enthusiastic response. I am very grateful and very excited to see everyone sincerely love the new chapter of "Star Wars."

Since the film was released in China, the relationship with China is also the focus of media reporters’ attention. A reporter asked, "A Chinese actor like Wu Yanzu appeared in "Star Wars: The Force Awakens". Will it be the same in the future? China has more connections."

"After many years, the "Star Wars" series is about to land on the Chinese screen again. We naturally look forward to the release of the film in the world's second largest film market."

Faced with such a question, Duke certainly knows how to answer, “The extra part "Star Wars: Rogue One", which will be released at the end of next year, has just been filmed recently, and there are two Chinese actors in it. Up."

Finally, Duke added specifically, "China has so many legendary stories that have been passed down for thousands of years, and future Star Wars movies may draw inspiration from them."

The film is about to be released in China. Whether the global box office can achieve a leap, the performance of the Chinese market is very important. (~^~)