Made in Hollywood

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Box office is by no means the only criterion for judging the quality of a movie. There is no doubt about this. Even a typical commercial director like Duke cannot deny this. But for film companies, for Duke, and for "Star Wars: Original For "Li Awakening", the box office is the only criterion for judging. Especially in the Chinese market, the box office accounts for almost 90% of Star Wars' revenue here.

Indeed, Star Wars peripheral products have penetrated into every corner of the world, but the Chinese market is absolutely an exception. Perhaps you can also see Star Wars toys and cultural T-shirts in large and medium cities here, but most of them are Copycat products.

Duke knows very well that at this stage, he wants peripheral products such as BB-8 and Jedi lightsaber that are sold in North America and other mature film markets to be dumped in the Chinese market. It is impossible, although the peripheral industries in the Chinese film market It has a certain scale, but for a movie like "Star Wars: The Force Awakens", its sales can only be said to be better than nothing.

In the plans of Lucasfilm and Duke, the "Star Wars: The Force Awakens" project does not expect to profit from the Chinese film market, but to cultivate Chinese consumers’ interest in Star Wars and its peripheral products. Pave the way for future film box office and peripheral sales.

Markets need to be cultivated, and this world will not have any extremely mature markets that have just started.

To prepare the groundwork, consumers in the Chinese market must at least be able to watch "Star Wars: The Force Awakens." Duke chose Daniel Wu and a series of plans developed by Lucasfilm and Warner Bros. Not an extension of this established strategy.

Therefore, the box office is the only criterion for testing the success of "Star Wars: The Force Awakens" in the Chinese market.

The previous "Star Wars: The Force Awakens" lacked the propaganda point full of hype and gimmick like Daniel Wu, and the director was not the most influential Hollywood director in China like Duke. Walt Disney's marketing strategy was too focused. The first-tier cities directly contributed to the film’s excellent box office performance in the first-tier cities, which supported nearly 70% of the film’s box office in China. However, in the non-first-tier cities, it was tepid and even defeated both the box office and audience reputation Situation.

To avoid these. Duke has long allowed Lucasfilm and Catherine Kennedy to do enough work, and even hesitate to license the first six Star Wars free of charge to TV stations and online video media here.

According to Duke's expectations and the preliminary survey feedback of Warner Greater China in China, Lucasfilm's China box office target for "Star Wars: The Force Awakens" is-2 billion RMB!

Perhaps Lucasfilm and Warner Bros. have done enough work; or perhaps Duke’s unique appeal among global film directors; or perhaps it’s the one month’s "On the Taiping Wheel" and "One Step Away" "Leading a whole month of bad film season, leading to a culmination of market hunger. All of the potential suddenly burst...

Therefore, the first day of "Star Wars: The Force Awakens" in China, it gave Duke, Warner Bros. and Lucasfilm a big surprise.

In the Chinese mainland market, "Star Wars: The Force Awakens", like in most parts of the world, took the lead in breaking the box office record at midnight zero o'clock with 51 million RMB; in the daytime, it showed the trend of destroying the ancients. Crazyly sweeping away 340 million RMB, plus zero field and statistical errors, the exact box office on the first day reached 410 million RMB, far exceeding the 230 million set by the Avengers in May and June of the previous two years. Box office record on the premiere day of the Chinese market of 10,000 RMB.

In fact, the so-called "zero-point field" is not just a zero-point screening. Because there are too many audiences at midnight, many large chain cinema companies such as Wanda Studios also arranged screenings at 2:45 in the morning, and they were all full. ; Many viewers have watched the film by 5 o'clock, basically they can greet the sunrise directly after a long time.

After the sun rises. "Star Wars: The Force Awakens" further opened up the crazy mode. Theaters across the country are crowded with people, and it is difficult to find a ticket; to get a good seat, you must buy tickets for several days in advance.

At the end of the day, "Star Wars: The Force Awakens" took away 400 million yuan at the box office in a single day, setting the highest in Chinese film history; and the previous historical record was also set by Duke's "Avengers".

"Previously, "The Avengers" directed by Duke Rosenberg has given us the most optimistic estimate of the Chinese film market."

An interviewed director of a theater company did not hesitate to praise his words, "He directed "Star Wars: The Force Awakens" this time, which doubled everyone's imagination of the Chinese market."

"Star Wars: The Force Awakens" is getting gold every day!"

On the second day of the film's release. Such headlines appear in quite eye-catching positions on almost all large websites and mainstream media, and the knock-on effect brought by the ultra-high box office has also been maximized.

At present, the total number of screens in the Chinese film market has exceeded 25,000, and the total number of screenings per day is about 150,000; under normal circumstances, a film arrangement ratio of about 50% can be called a "phenomenal film." The first day of "Tai Ping Lun" was 54.2%, and Jiang Xiaojun's "One Step Away" was 58% when it was released last month, both of which set a record for the highest ranking at the time.

These are the benefits that can only be enjoyed by domestically produced films here, but there is one thing that can never be forgotten, that is, capital will never go against profit anyway.

The original "Star Wars: The Force Awakens" premiere daily filming rate was only 51%, but the 400 million RMB box office won has stimulated the nerves of the publisher, China Film Group, and all theater companies like a shot in the heart. They don't care that "Star Wars: The Force Awakens" is a movie from Hollywood, and they can't wait to increase the number of screens showing this film.

By the second day of the release of "Star Wars: The Force Awakens" in China, the filming rate soared to 71%. The Chinese film market of Novartis almost became the world of "Star Wars: The Force Awakens". ——Although other films add up to nearly 30% of the lineup, this day of the 380 million RMB box office produced by the national theaters, "Star Wars: The Force Awakens" single film contributed 340 million Ten thousand RMB, accounting for nearly 90%, is too crazy.

Only two days after its release, the box office of "Star Wars: The Force Awakens" in mainland China has exceeded 700 million RMB. Media have reported that the Internet is boiling, and there are voices talking about this film everywhere in the shortest time. A social trend has formed, giving people a feeling that they are out of date without watching "Star Wars: The Force Awakens" and cannot talk to other people.

Although this feeling will arouse the disgust of a small number of people, it can arouse the interest of the mainstream people. In this world, it is not only North American audiences who are following the trend, and most audiences in the Chinese market are no exception.

Therefore, following the revenue of 400 million RMB and 340 million RMB in the first two days, the box office of the first Chinese weekend of "Star Wars: The Force Awakens" is still strong, easily surpassing the 300 million mark, gaining 3 100 million RMB.

The box office of the Chinese film market for seven days in a week determines the weekly box office champion, but "Star Wars: The Force Awakens" was released for three days and won 1 billion RMB. No opponents were undoubtedly found. It easily won the Chinese box office. The champion of the list.

At the same time, Warner Greater China has never relaxed its marketing and promotion of "Star Wars: The Force Awakens".

"Star Wars: The Force Awakens" took one billion in three days, breaking several Chinese box office records."

In the fast-growing film market in China, such publicity reports will undoubtedly attract the attention of potential audiences, especially passersby, and draw them into the theater.

After the screening of "Star Wars: The Force Awakens" on the first three days of the show, the focus of the publicity is very direct, which is to create a new box office record in Chinese film history.

"1. The highest zero-point field record is 51.3 million yuan; 2. The highest single-film single-day record is 410 million yuan; 3. The highest single-day market record is 430 million yuan. 4. The fastest record is 100 million yuan (8 hours) ; 5. The fastest record breaking 200 million (1 3 hours); 6. The fastest breaking record of 300 million (17 hours); 7. The fastest breaking record of 400 million (23 hours); 8. The fastest breaking 5 100 million record (28 hours); 9. The fastest breaking record of 1 billion (three days)..."

Almost all the media mentioned another thing under such news.

"The original holders of these records are "The Avengers" directed by Duke Rosenberg!"

There is no doubt that Duke’s appeal in this land and market is far beyond that of other Hollywood directors or even all Hollywood superstars. He spent 20 years through video tapes, DVDs, online downloads and theater screenings. Various forms, with the most mainstream and popular production style, have created tens of millions of Chinese version of "Duke Blow", and hundreds of millions of potential audiences who have known or heard of his name.

These are the most precious and scarce film resources. It is because of their existence that created the unparalleled trend of "Star Wars: The Force Awakens" in China.

The three-day box office of "Star Wars: The Force Awakens" has already killed all Chinese films except for the two films, and has completed the surpassing of these two domestic films, which is the next two to three days.

Just as Hollywood film workers do not want to see foreign films occupying the North American theater market, Chinese film practitioners never want their country's film market to be completely dominated by a foreign invader in North America in the short term. (To be continued.)