Mediterranean hegemon

"Master, did I mess up your good thing?" Enzo scratched his head and said very embarrassedly, "In fact, the base is very safe, you can..."

Contini waved his hand and smiled: "It's okay, they drank too much today, otherwise they wouldn't do such a bold move. If I really did something, it would be embarrassing to face them again. It's right for you to live with me. If something happens, I can find you in time."

Enzo shrugged: Anyone with a discerning eye can see that the two girls are all thinking about Contini, and the young master is not ungrateful, but as I said just now, there are a lot of troubles and embarrassments. He knows the identities of Vivian and Adriana. With such a family background, they still rush over like moths to a flame, which can only show that the young master is too charming.

He also understands Contini's difficulties. It is impossible to accept one and reject the other. In this way, one of the two pillars of the radio station will collapse directly; what if they accept both? Not to mention that he was about to go to the Vatican to see the Pope, and Matteotti was also outside, so he couldn't cause any trouble at this critical moment.

Under this contradictory mentality, the young master probably had to put it aside for now. Anyway, there was still a lot of time, so he was not in a hurry. Judging from the expressions and smiles of the two women just now, there should have been some progress - Enzo was an experienced person, and he could see the smiles in the corners of their eyebrows and eyes, which was clearly the feeling of girls who were in love.

However, Enzo obviously didn't really understand what Contini was thinking. After sending the two away, Contini, who was originally drowsy, suddenly found it difficult to fall asleep. His mind was extremely active. He took out a notebook and kept writing something on it - this was his habit after crossing over. It was full of words and codes that others couldn't understand, but he could use these to remind himself.

What just flashed through Contini's mind was the smile of his wife Sarah before he traveled through time. Sarah was Contini's alumnus at the University of Rome, but she studied business. After graduating with a DBA (Doctor of Business Administration), she worked in a business consulting company, mainly responsible for business strategy and planning management. Contini's ideas and strategies in the business field are not completely groundless, otherwise it would be too strange for a military history expert to be proficient in business. Some of them are his own learning, and some are his wife's words and deeds. Many of the innovative logics and business thinking that seem epoch-making now have long been analyzed in classic textbooks in later generations. They are completely common tricks.

Only when it is late at night and everyone is asleep, Contini will stare at the night view outside the window in a daze, and a kind of melancholy that can't go back fills his mind. He misses his wife, misses his children, misses his parents... This is also the most fundamental reason why he rejected Vivian and Adriana many times. He is not a heartless person. It is impossible for him to forget the past after traveling through time.

"I wonder how you are doing now? Are the children okay?" After writing a series of special handwriting, Contini muttered a few words in his sleep and fell into a deep sleep.

On March 19, Contini returned to Rome with the products, the black paratroopers like a sign, and the carefully edited and produced promotional video, and held a donation ceremony without stopping - it was originally agreed to provide 20 motorcycles to the Roman police to improve the efficiency of Rome's police dispatch.

Before the ceremony, major media have reported the shocking appearance of United Motorcycle products and various matters related to the launch ceremony in an exaggerated tone. Although the newspapers controlled by the Socialists have always ridiculed him for "sensationalism and flashy", most mainstream newspapers still affirmed this approach, because both the products and the business model give people a refreshing feeling.

At the donation ceremony, Grandini accepted 20 donations in a high-profile manner, saying that he would spare no effort to use the new equipment to improve his image and enhance the level of security. The mayor of Rome awarded Contini the title of "Honorary Citizen" of Rome for his contribution to social welfare - a great honor for a young man of only 20 years old. Of course, the Socialists will continue to satirize the Rome Municipal Government for currying favor with the powerful.

With the shocking impact of the Milan launch ceremony and the boost of the Rome donation ceremony, United Motorcycles became the darling of the media and the market for a while. Not only was there a lot of discussion everywhere, but orders also came in like snowflakes: more than 300 orders were placed at the launch ceremony. After the news spread to the whole of Italy on the second and third days, more orders came in. A week later, the total order volume exceeded 2,000, and this was the part that paid the deposit. There were more consumers who did not pay the deposit but clearly expressed their intention to buy.

In addition to the purchases by civilian consumers, because of Contini's "generosity" at the launch ceremony, the government officials naturally have to reciprocate. The Army Department plans to order 500 vehicles for military police and communication units, the Postal Department plans to order 300 vehicles for mail delivery, and the Ministry of the Interior plans to order 200 vehicles to improve public security and police response. Of course, they all buy standard versions - it seems inappropriate for government departments to use deluxe versions. Contini is holding back on these orders for the time being. He needs to wait for the order tide to subside a little before announcing and increasing the amount.

"Master, it looks like production can be full speed, maybe we need to increase manpower and realize three-shift production..." Antonio was very happy looking at the more than 2,000 orders, "Even if the production scale reaches 500 vehicles/month, it will take 4 months to meet the demand for these products. Besides, there are orders from government departments. If more orders come in, I'm worried that we won't be able to complete it."

"I think so too, but we should try to downplay it as much as possible in the way we deal with it." Contini smiled slightly and handed a document he had compiled to Antonio, "I plan to follow this idea."

"Co-branded image store?" Antonio was stunned, "What is this?"

"I plan to open stores with this image in major cities, with unified style, unified decoration, and unified products, to fully reflect the image and status of the United Group..." Contini explained, "In this store, there will be only Able to sell the company's products, including "Youth Daily" series of newspapers and magazine subscriptions, United Motorcycle and United Radio product sales, United Airlines, United Express, Roman Samurai Club Service Department, etc. "

"But these are products and services in multiple formats. If we force them together, I'm afraid..."

"I know, but the positioning group and target audience are the same - the middle class who love life, pursue fashion, and are rich in knowledge and culture! When they walk into this image store, they can immediately accept the corporate culture outside. , we must repay them with the best service and the best products, so that every customer who comes to the store can listen to the news and music played on the radio, read our newspapers and magazines, and learn about United Airlines, United Express and Samurai The club's services... he may not be able to use these things in a short period of time, but it doesn't matter, he will have an impression in his mind, and the first thing he will think of when he needs it next time is us."

Antonio doubted this. He didn't think there were so many idle people.

However, Contini quickly convinced him: "For example, for motorcycles, we can realize sales, spare parts, repair and maintenance and other after-sales functions, information feedback and club culture functions in the same store. When a joint motorcycle owner brought him Will he have time to learn about our other products when his motorcycle comes in for repair? Will he be indifferent to the motorcycle and other promotional materials when a United radio buyer comes to visit? Of course, this is just for now? During the transition period, soft products and hard products will definitely be separated from each other in the future..."

Antonio found that he couldn't keep up with Contini's business ideas. Soft products? Hard product? Can business still be divided like this?

"For example, magazines, newspapers, express delivery, civil aviation, club services, etc., which have almost no physical entities, are all soft products; such as motorcycles, cars, and even various household appliances in the future, are all hard products... Of course, there are always exceptions in everything, similar to radios I think it’s better to classify something that is tangible and tangible as soft products—although it can also be considered a home appliance.”

Antonio thought carefully and thought it made sense. The young master now needed to build momentum, and economic interests came second. The image store was obviously a good helper in building momentum - of course it would cost a lot of money to build.

"As for the hunger marketing method, it takes advantage of people's blind psychology. The less you can get, the better..." Contini smiled, "I plan to put the reservation work in the image store and accept the reservations after the image store opens. The name is that we can only sell to the outside world after we have after-sales and repair capabilities in a city. This is a truly responsible attitude towards customers, but in fact it only further whets the market appetite and paves the way for commemorative editions - after all, only commemorative editions are not Those who pre-ordered it are on a first-come, first-served basis. If you can’t wait for the standard version and the deluxe version, you can grab the commemorative version.”

Antonio understood: This can effectively alleviate the pressure on production capacity and order release. It is really a good way. The young master’s talent in the business field is really amazing!