My 1982

Li Zhongxin did not arrange things in the faith integrated shopping mall, and heard the French Carrefour and Germany's Metro's news.

Founded in 1959, French Helifu Group was the founder of the Hypermarket concept. In 1963, France opened the world's first large supermarket in France.

Carrefour has entered the international market in 1969, with hundreds of sales outlets in many countries and regions, including retail, supermarket, discount store, convenience store, warehouse store and e-commerce, group Employees are committed to serving consumers around the world.

Carrefour Group has established a global procurement network to procure commodity for suppliers from different countries and regions.

Carrefour's business philosophy is to provide all kinds of consumer goods needed for consumers with low prices, excellent customer service and comfortable shopping environments.

Carrefour's commitment to the customer is to meet the needs of consumers in various aspects of price, types, quality, service and convenience.

Carrefour strives to become the best shopping place in the local community through their own efforts, bringing more benefits and convenience to consumers, and works with business partners to contribute to the main economy of the local economy.

In terms of chain supermarkets of loyalty, the form of Carrefour is similar, and some changes have been made on the basis of Carrefour's chain supermarket. Calculate the upgraded version of Carrefour Supermarket, and then with the loyalty supermarket has countless chains in China. Supermarket, there are a lot of large-scale loyalty comprehensive buildings, and Carrefour enters China, Li Zhongxin does not have anything.

When Li Zhongxin has the idea of ​​opening the supermarket and integrated building to France, there is also an idea to play a platform to Toyfu, and see what is the case of the Chinese retail company enters the French market. .

It can be said that the more developed countries, the larger the retail industry, the more people's livelihood, always is the most profitable thing.

High-end luxury, etc. Other things may not need, but people's livelihood is the most needed.

Moreover, in the retail industry, the more high-end goods are there, the higher the fidelity of these goods, so the large retail industry is a trend.

For this matter of Carrefour into China, Li Zhongxin is not intended.

Carrefour has entered the success of mainland China, and Li Zhongxin is very clear.

Carrefour first positions his role as a wholesaler, bought a one-time delivery in the hands of the supplier, and then turn it into a seller, and sells a small price to the customer. In this way, the price of the supplier is constantly lower, and the goods in Carrefour are getting cheaper.

At that time, low prices quickly attracted the attention of the Chinese people, people like tides, go to the old man, foreign enterprises, white-collar workers, government officials, and the students of the big middle and secondary schools, they have turned to the holidays. At the time, the mall is also a person.

This kind of thing is that after entering China in the future, the Chinese is analyzed. For such a thing, Li Zhongxin felt that Carrefour came to China, and if there is no competition in the supermarket and the loyalty chain supermarket, once Competition, then, Carrefour can't survive in China's land is a unknown thing, because the loyalty company is better than Carrefour, from the beginning of the loyalty chain supermarket, there is no product sales. More than 15%, all of them rely on sales to make up for profit points, in terms of price, whether it is the place, no loyalty chain supermarket price advantage.

The other family intends to enter China next year, and is often referred to as "Metro AG", which is the "Madro Supermarket", which is the second retail wholesale supermarket group in Germany, Europe, the world.

What about this company! With a number of Madro and Wankelong brand, you have a number of Madro's shopping malls. It is a German stock index Dax component company, one of the world's top 500. The branch is also open to many countries.

This company was created by Otto Bysheim. In 1964, in the commercial field, a new concept and management method was born in Germany. In many countries in the world, they have been purchased from the market, large department stores. , Super large supermarket discount chain, specialty store, etc.

Madon, China has many advantages, in the most simple example, Madon's goods have many kinds, most of which are provided by domestic brand-name companies and joint ventures.

His business philosophy! It is a professional customer such as small and medium-sized retailers, hotels, catering, factories, enterprises, government and groups, is committed to become a super warehouse for professional customers. He provides customers with high-cost, low-cost operations. Low price of goods.

What is Madro's purchase? This thing refers to professional customers to choose goods in the warehouse mall, pay and take off the goods in cash.

Compared with traditional delivery wholesale, the advantage of shopping shopping is better cost-effective, food and non-food classification, and instant goods, longer business hours.

Foods provided by the mall, as well as non-food, especially in fresh food, including fruit, vegetables, live fish, meat products, dairy products, etc.

Madro's shopping is available to shop, including catering, hospitality, food, non-food trading service providers, and institutional purchases, they can find large packaging to meet special needs.

This Madro supermarket enters China, a little one thing to let Li Zhongxin feel scratched, loyalty company is a private company, no joint venture with large enterprises in China, and this Metro!

After entering China, the joint venture conducted by Jinjiang Group on Shanghai, China is a large-scale multinational enterprise belonging to the joint venture. Through Jinjiang Group, they can and easily get the goods from China's famous brands and state-owned enterprises. Even than the faith company will take the goods.

This chain supermarket contains product portfolios and service items are targeted by catering enterprises, small and medium-sized retailers, and organ groups. The company provides food, non-food product portfolios, and attractive wholesale prices for these specific customers.

This thing is that the faith company can't do this at this time, because the strength of the faith company is not placed in such a direction.