My 1982

Madro's company enters China! Although Li Zhongxin felt that there was a little bit of stress, Li Zhongxin was not too much for this.

In Li Zhongxin's heart, competition this kind of thing will appear, now is Carrefour and Metro, after a while, a large supermarket such as Wal-Mart in the United States will also flour into China.

China has the world's largest population. It is also a number of consumer countries in the world. As long as there is a large supermarket to earn money in the Chinese market, then large supermarkets in other countries will smell the wind, come to share such a big cake.

In the later generation, China's chain supermarket counts, what is the big moisturized, Lianhua Supermarket, Yonghui Supermarket, etc., the number of large supermarkets is quite.

Li Zhongxin, the first place, has always been remembering.

It has been chain supermarket in China's supermarket sales list. It is the Wal-Mart chain supermarket that is uncle, the United States. This supermarket has been in China. Carrefour has been hailed as the strongest French business in the supermarket, in China's supermarket Only in the ranks in the fourth place.

Wal-Mart Department Store Co., Ltd. was established in Arkansas in 1962 by the Legend of the United States.

At this time, Wal-Mart has become the largest private employer and the world's largest chain retail business.

At this time, Wal-Mart has opened a number of shopping malls in many countries around the world. He is a lot of brands, and the customer of Walma is the most at this time.

According to the data given over Jiuxi, in 1991, Wal-Mart sales exceeded $ 40 billion and became one of the world's large-scale retail companies.

According to the United States "Wealth" magazine, the US "Wealth" magazine is based on the all-American service industry classification, Wal-Mart sales is $ 67.34 billion, an increase of more than 11.8 billion more than the previous year, more than the first west of the first in 1992. Sears, the top of the United States and the United States.

In fact, Wal-Mart's annual sales is equivalent to the sum of all department stores in the United States, and it still maintains a strong development momentum.

The real level of this number is unquestionable, because Li Zhongxin also has a shareholder of Wal-Mart in this Wal-Mart stock, an shareholder of Wal-Mart.

The founder of Wal-Mart's supermarket is very uncle. He raised a purpose - helping to save each penny, which has always realized the cheapest commitment.

Wal-Mart's company! From the time of starting business until now, they have consistently adhere to the principle of service, providing customers with new enjoyment, as long as the customer walks into Wal-Mart, customers can feel the arrived at home.

Why is China's retail industry can't develop, why is these foreign retail giants to fight, the biggest reason is the service concept.

China's department store, the second hundred goods stores, basically in every city, basically all the state-owned shopping malls, such shopping malls, under normal circumstances, it is impossible to have losses or yellow stalls However, they face a problem at this time, that is, their business has already had difficulties, and many local employees are already open.

This thing! To put it bluntly, it is related to the state-owned employee. People who go to work in these places are basically state-owned employees, their income! It is the income provided by the state. How much does the department store make money, and there is not much relationship with them, and customers buy things here! They sold to customers, and they also make so much money, not selling it! They earn so much money.

It is because of such a situation, customers come here to buy things, they can care for ignore, even false words, I want to buy, I don't want to buy it, I still exist, don't say any customer is God. , The customer is the mother of God, they don't take more care.

The purpose of these merchants in foreign countries is the first of the customers, so that such a one can completely defeat China's shopping malls.

In this matter, Li Zhongxin once thought of many times, but there is no way, this kind of thing is not what he comes out, or his loyalty chain company is able to respect the customer, national shopping mall Those vendors can respect customers.

Again, Wal-Mart launches a new concept of one-stop shopping. Customers can purchase all the needs of all the needs in the shortest speed, which is the modern consumer in the shortest time. It has attracted modern consumers.

In addition, although Wal-Mart has reduced the cost of advertising in order to reduce costs, but the donation of various public welfare undertakings is not much money, and it is widely good.

There is a harvest, and Wal-Mart has a large number of long-term investment in public welfare activities and the unique creativity itself, which has greatly improved the brand awareness, and successfully shaped the superior image of the brand in the minds of consumers.

Li Zhongxin feels a lot! It is not until the Chinese existing shopping malls in this era, these shopping malls! They will not treat customers as God, and they will not reduce the price to benefit people. What do they think is a situation! That is, this item I sell, I should earn more than 50%, my goods are national goods, all of the national brands, one person does not buy, and other people come buy.

According to those managers' logic, a pair of shoes, I purchased the price twenty, is I selling 50 yuan a pair? Not expensive.

I am a state-owned shopping mall. I have to have a superior condition than those borrowing. What is the shoes they sell are not compared to our regular state-owned mall.

And! Our malls have a lot of bonuses every year. We have to pay for those retired employees. We will also give the existing employees to pay for the employee, we must make benefits for employees, we have to ...

So, wherever these money, can only make money to earn money out.

In terms of sales of sales, there is no good idea at this time, letting the following business sectors have an unprecedented sense until China's national shopping malls have been over, Li Zhongxin is for this matter. Although it is deeply evil, he understands that this kind of thing is not that he can manipulate, and there is gains and gap to see truth, people in China, must use such a way to make people alert.