My beautiful boss and I

Next, I started to do the work deployment.

"Combined with the speeches just now and the tips just given by President Qiu, I think the next step of retail business development should be based on various measures in the early stage, mainly focusing on three aspects:" while sorting out the ideas, I said: "one is to do a good job in the propaganda and promotion of the newspaper itself. Although the newspaper itself is the propaganda media, as a commodity, we also need to do a good job We should strengthen our own publicity; we should do a good job in the relationship with retailers to make everyone profitable; and third, we should actively innovate new retail models in combination with the previous retail operation mode. "

Everyone looked at me attentively. Qiutong nodded slightly and looked at me.

Colleagues from other business departments also looked at me attentively.

I went on to say: "as for promotion, the premise is that we must fully understand the commodity attribute of newspapers. Newspapers are commodities, editorial departments are workshops for producing commodities, and we are promoters. The first is retail promotion in cooperation with businesses. The retail promotion activities with businesses mainly use the advertising resources of newspapers to find some businesses willing to sponsor to support the activities.

"Its operation is mainly aimed at businesses and the main areas of this newspaper. For example, to promote the activities of buying milk in each community, milk is sponsored by businesses, and to carry out activities such as buying lily with real estate development companies, so as to stimulate the distribution market and increase the influence of newspapers. "

I cleverly combined the distribution and advertising, I noticed that the advertising company's boss at this time not from the eyelid jump a few times, bow to remember what.

I continued, "and then there's news promotion. The key of distribution business lies in the quality of products, which requires the distribution to operate the market around the content of the newspaper itself. The distribution personnel should actively communicate with the editing department and timely grasp the news information published in the newspaper, which will be of great help to the sales and brand promotion of the newspaper. In view of this, the relevant personnel of the Distribution Department should pay more attention to international, domestic and other major news, and obtain relevant news information through communication with the acquisition and editing department or other channels.

"In addition, we should also pay attention to several links: we should pay attention to the news of weather changes, which is conducive to the control of the number of reports to be reported, and is helpful to the decline of the rate of returning reports; we should pay attention to the grasp of regional news, such as the news that our newspaper reported the explosion of an oil depot in a certain district on the same day. In view of this news, the retail department can organize relevant personnel to promote sales in key stalls in the region on the same day, which is conducive to the increase of newspaper sales and the expansion of influence.

"We should also pay attention to the grasp of people's news. For example, our newspaper reported that" a director of a hospital has rejected red envelopes dozens of times in recent years. ". In response to this news, the retail department can organize relevant personnel to publicize the incident near the hospital. If the key news reported by this newspaper is put on the obvious position of the newsstand for publicity, it is conducive to the increase of the sales volume of this newspaper in the newsstand. For example, in a certain year, many newspapers reported that Amway's chairman of China was the top ten marketing figures in China. For similar news, the retail department can organize relevant personnel to promote sales in places where Amway marketers are concentrated. "

At this time, I connected the retail of newspapers with the work of the editorial department. Unfortunately, I didn't have any editorial staff to watch today.

Listen carefully, Su Dingguo records it quickly in his notebook.

I went on to say, "also, advertising information promotion. As the economic pillar of a newspaper, advertising itself is also a kind of information, in addition to increasing the efficiency of the newspaper. This requires retail personnel to grasp this information in time, use the convenience of advertising information to carry out sales promotion, bring incremental to the distribution, and increase the publicity effect of advertising.

"If this newspaper publishes the sales advertising information of a real estate, the relevant personnel of the retail department should take the initiative to communicate with the relevant personnel of the advertising department, ask the advertisers to support the distribution work of this newspaper, buy a certain amount of newspapers on the day of advertising, and send them to the target groups of advertisers through the Distribution Department, so as to achieve better advertising effect Good. At the same time, the Distribution Department will also make use of the special issue launched by this newspaper for sales. "

I got back to advertising.

"Well, Yi always said well, it's a good combination!" At this time, the boss of the advertising company couldn't help saying it out loud, and his face was full of praise.

Qiu Tong smiles.

At this time, I said to the general manager of the advertising company, "well combined, we still need the strong support and cooperation of the advertising department..."

"This guarantee is OK. I'll arrange it later!" Said the boss of the advertising company.

At this time, Su Dingguo wittily put in a sentence: "ah - how do I feel that today this will become a joint conference of distribution and advertising?"

Everyone laughed and the atmosphere was very lively.

I continued: "there are many kinds of promotions. We can also make use of the internal resources of the newspaper to promote retail sales. As a way for readers to obtain information, newspaper itself brings readers a kind of expectation, and behind this expectation is what readers want to see, that is to be able to communicate face to face with the editors and reporters of the newspaper, if possible, to participate in the news, so that readers can present the stories around them. For example, newspapers can organize activities such as visiting readers' homes, holding readers' exchange meetings and organizing them to sell newspapers on the street. "

"That's a good proposal." Su Dingguo took it over and said, "this proposal of general manager Yi is very good. Although our business department can't control the editorial department, I will definitely report it to you The Party committee of the group should be able to coordinate this matter. "I continued: "in addition to sales promotion, another important work that the retail department needs to do best is to improve the relationship with retailers. Our retailers mainly refer to street vendors, kiosks, newsstands, convenience stores, supermarkets, etc. The retail department should actively establish relations with them and actively support their work, which is also to support their own retail work.

"As the terminal of newspaper promotion and sales, retailers should improve newspaper sales through their sales channels. At the same time, we should set up some rewards to stimulate their interest in sales. We can also hold some seminars to let them feel the corporate culture of the newspaper, so as to improve their awareness of the newspaper

"For retailers, the benefit is Qiu Tong." this method is very suitable for the law of market development, especially if it is set up in shopping malls or supermarkets. The significance of publicity is more important than the essence of sales! "

"Qiu is right!" I nodded to Qiutong, and then said, "second, we should do a good job of important news publicity. For the retail market, stimulating sales is one of the most effective ways. The specific operation method is to tell the readers the important news information published in the newspaper of that day in various ways, so as to stimulate and promote the readers' desire to buy.

"For example, through traditional ways and effective shouting, it can be delivered to the past and densely populated people; through cooperation with various communication companies, the news information published on that day can be transmitted to readers by SMS; through posting posters of major news tips on major newsstands, readers can learn the news letter published on that day as soon as possible Information, so that the whole network, a full range of touch marketing

Finally, I said: "in fact, the marketing methods and models I just mentioned can not only be operated in this way, but also be used for reference by other types of marketing After all, all commodities have a common marketing attribute. "

It seems that I can't help saying this to all the bosses who come to observe.

After listening to this, we nodded frequently, and the general manager whispered with admiration.

At the end of the meeting, the staff of the retail department left first.

Su Dingguo and the managers of various departments all stood up with a smile and went to Qiutong and me to say hello.

"Today's visit was not in vain. I saw the marketing management level of general manager Yi on the spot!"

"Ah, Mr. Qiu, I envy you for having such a high-level marketing expert!"

"Mr. Qiu, when it's convenient, we want to borrow Mr. Yi to come to our company to teach our marketing staff."

Everyone around autumn Tong laughing, eyes with envy and jealousy expression.

Qiu Tong talked with everyone with a smile, and looked at me from time to time.

I can see that Qiutong is very happy.