My beautiful boss and I

I understand what Mr. Ping means. He is not satisfied with his current conservative way of advertising management. He wants to find a breakthrough to break the bottleneck of development and enliven advertising management.

As for the 300000 copies of pamphlets in my hand, he will not have no idea. He must have his own ideas. However, if he doesn't say anything, he may be afraid that it may mislead me and affect my thinking.

I started thinking about this new subject in my mind

In the afternoon, according to Qiu Tong's instructions, cloud came to give me and Cao teng the car keys, and each department was equipped with a Pushang work car.

When I handed the car key, the cloud gave me a squeeze and a smile.

After work, I went to drive, opened the door and went in. There was a faint fragrance in the car. There was a brand-new heart-shaped pendant in front of the driver's desk, which was woven with wool, very delicate.

I was looking at this pendant, the clouds came, standing at the door of the car and smiling at me: "big brother, are you good-looking?"

"Good looking!" I said.

"I've cleaned this car for you. I know you love neatness." Cloud said with a smile: "this pendant is specially woven for you. Do you like it?"

"Ha ha I like it I said, looking at the clouds: "what are you doing?"

"Off duty!" Said the cloud.

"Go, I'll take you back!" I said.

Yunduo was not polite. He opened the door and got on the car. He sat in the co driver's seat.

The car just out of the yard, I received a call from Haifeng: "Birdman, what are you doing?"

"On the way to work!" I said.

"Well, OK, let's have dinner tonight!" Haifeng said, "I haven't seen you for a few days. I'm too busy. Now I've just straightened out my work. Let's get together tonight."

I said, "OK, where are you?"

"On the way to the airport!" Haifeng said.

"What for?" I was stunned.

"Ha ha, I wanted to surprise you. Since you asked, I'll tell you Haizhu will be at Xinghai in a moment. I'll pick her up. " Haifeng said.

Originally Haizhu is coming, I laugh: "ha ha, OK, then you take Haizhu to have dinner together, and we four will have dinner together."

"Damn it, four people. You still have outsiders. Forget it. Don't eat together!" Haifeng said.

"I'm with cloud. I'm just going to send cloud home." I said.

"Oh Ah ha ha, cloud? Good, good! Come on, come on! I'm sure I'll come with you... " Haifeng said happily.

Haifeng and I made an appointment for dinner, then hung up the phone and said to the cloud, "have dinner with Haifeng and Haizhu."

"This..." Cloud some hesitation: "you party, I don't go, I go back to cook."

"Farewell, Haifeng welcomes you very much. I heard that you are with me, so you must go. Let's go. There are more people and more people!" I said.

The clouds listen to me, and they don't speak any more.

Half an hour later, Yunduo and Haifeng Haizhu met in a porridge shop and sat down in a box.

Haifeng and Haizhu are very warm to clouds, but I think their starting point seems to be different.

During the meal, Yunduo and Haizhu talked in a low voice. Haifeng and I talked about his work.

"I've been busy these days and finally straightened out this mess It's a second venture. " Haifeng said: "I'm so tired. Damn it, I haven't even had a good sleep these days!"

"Ha ha It's hard to start a business. There are so many battles... " I smile: "the head of this foreign enterprise is not so easy to do, responsibility and income are proportional, high income, pay also big."

"It's true." Haifeng said.

"Brother -" Haizhu stopped talking with Yunduo and looked at me: "how do I think you've lost weight recently? Are you tired from work? You should pay attention to rest..."

"Dead girl -" Haifeng stretched out her hand and hit Haizhu's head: "I only look at that brother in my eyes. Why don't I care about your brother? I'm thin and deformed, and you don't care about me either..."

"Hee hee, you are naughty. People just got off the plane and soon care about you. They are not satisfied!" Haizhu smiles.

The cloud sat there quietly, looking at Haifeng Haizhu and me with a smile. There was a sense of loss and emptiness in his eyes.

"Come, cloud, have a bowl of crab porridge!" Haifeng personally filled a bowl of porridge and brought it to the cloud. Looking at the cloud, he said, "you're just getting better. You need to take good care of yourself."

"Thank you, Haifeng!" The cloud looked at Haifeng gratefully, a little flattered.

Haizhu looked at me eagerly, I wanted to give Haizhu a bowl of porridge, but the clouds sitting here, I don't want to show any intimacy in front of the clouds, don't want to stimulate the clouds.

I sat there motionless, pretending not to see Haizhu's eyes.

Haizhu chuckled.

Haifeng then brought a bowl of porridge to Haizhu: "yo - my little sister, you've got an oil bottle in her mouth. Come on, I'll give you a bowl, too."While speaking, Haifeng reached out and pinched Haizhu's pursed lips.

Haizhu laughed and lost her temper.

Then Haifeng continued to talk to me.

"When I go to Xinghai office this time, I want to try a new mode of operation." Haifeng said.

"Oh..." I looked at Haifeng: "what new idea?"

"I want to change the previous direct sales business model, implement the product agency system in Xinghai market, and set up two-level and three-level agents." Haifeng said: "of course, my idea is still in the theoretical stage. What kind of agency system to implement and how to break through the traditional agency system need to do a lot of market research to see if Xinghai market is suitable for this..."

In modern commodity society, the agency system is the most common business model, which is nothing new. I have done this before. If the agency system is well done, it can promote sales. However, if the management is not good and the distribution of interests is uneven, it will bring a lot of troubles and problems.

The speaker has no intention, the listener has intention, Haifeng's words suddenly aroused my idea, tangible goods can implement the agency system, then, invisible advertising goods can also implement the agency system?

And advertising agency system, to take which way to achieve the highest efficiency? What kind of effective management and operation mode should we adopt?

After all, advertising is a special commodity, involving a very wide range of industries, and subordinate to the news media. The nature of the news media determines that it must be subject to a lot of constraints.

I can't help thinking. The scope of thinking is not only my 300000 pamphlets, but also the advertising industry of the whole media

Two days later, I walked into the general manager's office.

In the office of general manager Ping, I unexpectedly saw Qiu Tong, who was sitting on the sofa, talking and laughing.

Seeing me coming in, Ping and Qiu Tong all laughed. Ping said to Qiu Tong, "speak of Cao Cao, Cao Cao is here!"

Qiu Tong laughs and looks at me: "Yi Ke, we are talking about you!"

I sat on the sofa opposite them and looked at Qiu Tong and he: "what are you talking about me?"

"I'm talking about how many goods you still have in your stomach." General manager Ping laughed and said, "I'd like to be a digger and develop you!"

I faint smile: "has dug almost, and then dig, is the viscera."

President Ping shook his head: "I don't think so. I think there are still many things in my brain."

I said, "a reader's club has cleaned me up It's really out of stock. "

Qiutong now looks at me and talks with a smile.

General manager Ping took out a cigarette, just about to pass it to me, and then looked at Qiu Tong: "general manager Qiu, we smoke a cigarette, don't you object?"

Qiu Tong frowned, then sighed: "this is in your territory, you ask me, what's the use of my objection? Smoke. "

General manager Ping laughs and hands me a cigarette. I always smoke it. General manager Ping then says to Qiutong, "do you want one, too?"

"Ha Screw you, abet me I never smoke. " Qiu Tong said and glanced at me.

I think of the scene of Qiutong smoking in front of me, smiling and not talking.

"Brother, how are you thinking about what we said the other day?" President Ping asked me.

"No, I'll report it to you." I said.

"Don't talk about reporting. I'm not your direct leader. If you want to report to Mr. Qiu, you can only talk about communication." President Ping said and took a look at Qiutong.

Qiu Tong chuckled and did not speak.

"Mr. Ping, after talking with you that day, I went back to ponder for two days. I thought, can we adopt the method of page agency for the advertisement of those 300000 pamphlets?" I said carefully.

"Layout agent?" General manager Ping looked at me and said, "brother, go on."

"In fact, it's very simple. It's to take out the advertisement layout and synthesize it according to the printing cost. The printing cost is used as the low price of the advertisement layout agent, which is open to the public to attract investment and recruit advertising agents." I said: "the target of investment promotion is no longer the advertisers, but the advertising agencies in the society The way of agency is public bidding. The one with the highest price wins the bid and gets the right of agency for one year

"Our readers' club will exist for a long time. The franchisees of the club need to keep updating every year. This pamphlet needs to be printed at least once a year to obtain the right of agency. Within one year, the ownership of the advertising page of the pamphlet belongs to them

"Of course, the successful bidder has to pay all the agency fees in advance. In this way, not only the printing fees will come out, but also it is likely to make a lot more money."

"Good guy, brother, you and I want to go together!" President Ping said excitedly: "I've been thinking about this recently. Of course, it's not only your brochure, but also my advertising agency Page agency, auction, is a good way, can maximize the energy to obtain benefits If you want to bid for the agency right of this pamphlet publicly, my advertising agency will also participate in the bidding. I will try to represent the advertising space of your pamphlet. "Qiu Tong's eyes brightened and he looked at me with a smile.

"Mr. Qiu, don't just laugh. Do you think this is a good way? Is that all right? " President Ping looks at Qiu Tong.

Qiu Tong said: "I'm still a new recruit in publishing, and I'm a layman in advertising. I don't understand. You, the veteran of advertising, think it's OK. That's for sure!"

"Ha ha, don't come here and make fun of me." President Ping said, "although you just set foot in business, I admire your business philosophy, the speed of entering the role, and your ability to accept new things I can't compare with you in terms of employment The way to govern is to employ people, and the way to do business is also to employ people If you are a layman again, as long as you can use people and use them well, it will be enough. "