My beautiful boss and I

Qiu Tong said: "I think the method of Yike is feasible. The agency system will certainly bring greater benefits. Of course, after the auction, we should strengthen the management of agents, which is particularly important."

"Brochures are printed at one time, and advertisements are also published at one time, so management is relatively easy." I said.

"Well..." Qiu Tong nodded: "I basically agree with your idea. I think it can be operated."

"I've always had an idea recently, that is, to take this pamphlet as a pilot to find a new way for the whole advertising company. Now my preliminary idea is that since the pamphlet can be used as an advertising agency auction, can my advertising space also be used in this way?" President Ping looked at me with an expression of indecision: "Yi Ke, I want to hear what you think about this piece."

I said: "I dare not speak rashly about the work of general manager Ping. I have never been involved in advertising. Ping is always an expert. How dare I teach a class."

My words are very implicit. I didn't agree with the general manager's newspaper advertising agency.

"The more old experts are, the easier they are to be bound by traditional thinking, and the more likely they are to be conservative and lack new ideas. I have a preliminary idea about the layout agency of newspapers, but I always feel that it is not practical and there are some defects, but I can't find any breakthrough." President Ping looked at me: "Yike, give me some advice, but it's OK to say it, and say nothing I can't say more than I can say. If you have any idea, I'm the best one to accept remonstrations! "

Qiu Tong also looked at me: "Yi Ke, you can say what you want to say, I also listen to learn!"

After all, Ping is always the boss of an advertising company. When talking about his advertisement in front of him, we should pay attention to the propriety. Although he says it, it's OK to say it, but we should pay attention to it.

Seeing that I didn't speak, Ping and Qiu Tong looked at each other. Qiu Tong said, "Yike, are you the agent of newspaper advertising? Do you have different ideas? If so, speak up. It doesn't matter. I always want to hear about it. "

I raised my head and looked at Mr. Ping: "Mr. Ping, I'd like to hear your plans and ideas about the layout agent first."

President Ping said, "good My initial idea is to divide the number of advertising tasks into different newspaper pages according to the annual advertising tasks assigned to me by the group, roughly fix the number of pages to publish advertisements every day, and fix the advertising price according to the different positions of each page.

"Then, this price is taken as the bottom line, and advertising companies face the society to conduct public bidding auction. For example, some advertising companies report the advertisement of ear position to the agent, some advertising companies report the flower advertisement to the agent, and some advertising companies report the last version of the advertisement to the agent Then, these advertising companies can sign up first, and then bid publicly

"In this way, the function of the group advertising company will be changed from focusing on operation to focusing on management and coordination. The winning advertising company will have to pay all the agency fees in advance, so that the advertising company's annual task will not be finished, and it can exceed the quota..."

I listened and looked at President Ping: "well, why are you still hesitating?"

This I always feel that some of them are vague, some of them have no theme, and their ideas are not very mature. Compared with the previous advertising business mode, the breakthrough is not big. " Mr. Ping said.

I then looked at Qiutong: "qiuzong, what do you think?"

"I think President Ping's idea is good. It's quite innovative." Qiu Tong said.

I didn't speak and continued to smoke.

"Brother, don't beat around the Bush, come straight and say what you think:" President Ping seems to see that I don't agree with his idea, so he said it directly.

I said: "general manager Ping, I'll teach you how to say some of my ideas. Don't laugh at the childish things I said."

"No problem, say it!" President Ping looks at me.

I said: "reader club franchisee pamphlet is a one-time advertising sale, which is relatively static, while newspaper, which is a daily newspaper, is published every day, which is relatively dynamic. There are essential differences between the two in advertising operation. After the one-time agency of the pamphlet, both operation and management are relatively simple.

"Because of the characteristics of daily newspapers, newspaper advertisements are uncertain. In terms of contents and methods of operation, they are more variable and uncertain. Therefore, I think that page advertising agencies and pamphlets can be implemented, but newspaper advertisements are not suitable!"

"Oh..." Ping and Qiu Tong looked at me attentively. Ping's eyes were wide open, and his face showed an eager look: "well, brother, go on."

I took two puffs of cigarettes and said, "my immature idea is that newspaper advertising agencies should not act according to the layout, but according to the industry!"

"Acting by industry?" President Ping repeated a sentence.

"Yes." I nodded: "according to the industry division to agent There are many disadvantages in acting according to the layout. It is equivalent to fixing the upper limit of the development of Guangfa. There are only so many advertising layout in the whole year. Imagine that there are not enough advertisements, which can be filled with news and other text content. In the peak season of advertising, such as festivals, there are many businesses opening up. At that time, there will be insufficient newspaper layout, which can not be used Because the layout is limited and watch the loss of advertising, right?"In this way, not only the newspaper itself will suffer losses, but also the agents will be very dissatisfied, which will make everyone unhappy After all, the advertising features of our newspapers are different from those of TV ads, and TV ads are also limited. "

"Well It's reasonable. When it comes to my heart, that's why I've been hesitant. I just haven't thought it out clearly. " President Ping nodded.

"If we act as an agent according to the industry, we will not have the problem of limited layout. We can publish as many advertisements as we come. Advertising agencies are not afraid of more advertisements. They are not only satisfied with the completion of the agency target. They want to make more than the target. The more the excess, the more they earn. If the amount exceeds the target, the group advertising company can cooperate with them They should share in an appropriate proportion to stimulate their excessive enthusiasm

"In my opinion, the current advertisers can be divided into many industries, such as automobile industry, real estate industry, clothing industry, household appliances industry, announcement industry, newspaper flower industry, newspaper middle seam industry, liquor industry, catering industry, entertainment industry Wait, wait, wait.

"Strictly define the content of each category of advertising, according to the amount of these categories of advertising published over the years, formulate a reasonable low price, according to the industry to the public auction, will certainly arouse the great interest of advertising companies In the auction, the payment method should be competitive first, and the one-time payment will be given priority to the next round, and then the amount of advertising agency will be auctioned, and the highest one will win

"In this way, when the agency auction ends, the advertising money will be put into the warehouse in advance. The rest is the problem of the group advertising company's increasing management and coordination. The work of the group advertising company is how to coordinate with the editorial department, strive for more advertising space, and how to coordinate with the agency and arrange the advertising space reasonably."

"Good --" I just finished, President Ping patted his thigh and looked at me excitedly: "this method is good. My brother's idea is great. It has solved a big problem that has been bothering me. Acting according to the industry is much better than acting according to the layout."

"This is just my humble opinion, for general manager Ping's reference only!" I said.

"Your view is not shallow, but profound:" Mr. Ping said: "my brother, your thinking is a breakthrough in advertising management, breaking the usual thinking of advertising management, breaking the old business model. If you operate in this way, you will liberate the productive forces and release the shackles of advertising managers.

"As an advertising department, I don't need so many business departments, so many salesmen, and we don't need to go all over the place to ask our grandparents for advertisements. It's equivalent to transferring the pressure to the social advertising companies, and stimulating the development of group advertising by driving the social forces with interests."

I said: "however, this mode of operation is also restricted by the group system. After all, we are an enterprise management of public institutions. Will this conflict with some of the above provisions and violate policies?"

"The road is made by people, and state-owned enterprises should constantly adapt to the new situation of market economy and reform and improve unreasonable places." General manager Ping said: "my brother's idea makes me feel enlightened. My thinking is suddenly broadened and clear. To activate and leap forward group advertising, we must dare to innovate and develop, and take a new path Time doesn't wait for me. I'll quickly submit a plan to the operation Committee. It's too late for the first quarter, so I'll try to start operation in the second quarter. "

I smile: "Ping is always an acute person!"

"Ha ha..." Mr. Ping said with a smile: "brother, I have to thank you. Your idea is priceless..."

At this moment, Qiu Tong has not spoken, has been staring at me, as if thinking about something.

"General manager Qiu -" general manager Ping shouts "general manager Qiu Tong." general manager Qiu Tong comes back, looks away from me and looks at general manager Ping: "Oh..."

"Let's discuss something, shall we?" President Ping looks at Qiutong with a smile.

"What's the matter, you say!" Qiu Tong said.

"Can you give up your love and give me ike?" President Ping said: "if the scheme group approves, I will start to implement it immediately. An advertising supervision department will be set up within the company. I will let Yike be the manager of the supervision department, who is specially responsible for the management and operation."

"Oh, you are the one who is going to dig me!" Qiu Tong laughed and looked at me: "Yike is not a commodity. You can give it to whoever you want. I can give it to you, but it depends on whether Yike is willing to Where did he want to go? He has the final say, ha ha... "

"I'll ask you if you want to?" Mr. Ping said.

"As long as Yike agrees, I respect Yike's choice!" Qiu Tong said.

"Well, just have your words. Thank you first, brother!" General manager Ping laughed and then looked at me: "Yike, don't follow Qiu Zong to sell newspapers. Follow me to advertise. Would you like to come?"

I look at Qiutong. Qiutong is gazing at me and seems to be thinking about something.

I said to President Ping with a smile, "thank you for your kindness and high opinion. As for what you said, of course I I don't want to

President Ping was stunned. He looked at Qiu Tong and me: "why? I think that compared with publishing, you are more suitable for advertising marketing, which is more conducive to your personal marketing ability, more conducive to your personal strengths, more conducive to your personal growth and more development space Don't be embarrassed in front of Qiu Zong. Qiu Zong is not an outsider. You can rest assured that she won't be angry with you. "I said: "this is not because of the absence of Mr. Qiu. Even if Mr. Qiu is not present, I will not agree. I must work in the distribution company!"

"Why?" President Ping looked at me with a smile.