My beautiful boss and I

I continued: "I'm here to take Guo jingpao and Huang Rong in Jin Yong's biography of Shooting Heroes as an example to illustrate how marketing can attract consumers and finally make up their mind to buy. Brand definition: Guo Jing is a promising young man, honest and down-to-earth. Although he is not pan an, he is kind-hearted, highly skilled in martial arts, loyal and full of heroism, which is different from today's boastful men.

"Target consumer: she is a 25-30-year-old woman living in a metropolis. She has a college degree or above and has a good family condition. Her monthly income is 2000 yuan. She is petite and lovely. She cooks good dishes. She is a bit arrogant and elegant. She is good at sports and travel. She is as quiet as a virgin and as moving as a rabbit. She is Huang Rong. Huang Rong's view on marriage is still very romantic. In fact, she has been looking for her partner. When reading love stories, she often tears - for the sake of the story or herself? She didn't understand. She believes that there will be true love in the world, and she is constantly looking for the prince charming who can move her heart, a lifelong partner she can trust

At this time, the competitors appeared. First, Ouyang Ke, who had known Huang Rong for three years and lived next door to her, met Huang Rong twice a week and was good at dating. Huang Rong had a good impression on him, but he didn't trust a Qiang very much because he seemed to have some flowers. Second, Yang Kang, who was a standard handsome, smart, and elegant new colleague of Huang Rong Although she met him for the first time, Huang Rong had a good impression on him and met him every day, which is worth noting. Yang Kang hasn't played an intensive offensive yet. Huang Rong doesn't know Yang Kang very well, but he is a strong opponent

Our brother Jing is under pressure. He is going to launch a marketing campaign. Before marketing, Huang Rong's view on her is: Guo Jing? Silly to see me, I look very good. But at the same time, Huang Rong will also think: Ouyang Ke and Yang Kang are good, but who is my lifelong partner that I can trust? Guo Jing's marketing goal at this time is to hope that Huang Rong has such an idea of himself: ah! I don't know that Guo Jing loves me so much. Only relying on Guo Jing can I feel at ease. Only Guo Jing can be my life's reliance!

Guo Jing bought breakfast for Huang Rong every day, picked up Huang Rong to and from work every day, wrote a letter to Huang Rong every day, didn't think about Huang Rong's food and tea every day, wandered under Huang Rong's window every day, couldn't sleep without seeing her, and bought a house for Huang Rong. Guo Jing's image in people's hearts is a good young man Wait, wait, wait.

"By means of integrated marketing, Guo Jing advertised in the sky and built channels underground. She tried her best to instill in Huang Rong that" only I am the object you rely on in your life. "Finally, through a startling sales promotion, she successfully promoted Huang Rong to make an engagement and get married successfully. What's more, after their marriage, Guo Jing and Huang Rong also pick Huang Rong up and go to work every day He did a lot of things for Huang Rong and surprised Huang Rong from time to time. Guo Jing and Huang Rong loved each other all their life

So, how did Guo Jing get to huangrong? In my opinion, the more fierce the competition is, the more attention should be paid to marketing methods! Among them, marketing positioning is very important. In Guo Jing's marketing game with Huang Rong, many people will say that Guo Jing married a beautiful woman because of her excellent marketing skills. However, they only see one side but not the other. Compared with the glib and experienced ou yangke, Guo Jing's moves to send flowers and pick up and take off work are really Kung Fu. But why Huang Rong Finally married Guo Jing?

"In this regard, one of the world's top authoritative experts in the field of girl picking said: marketing is essentially a matter of trade-offs, and Guo Jing's final victory over Ouyang Ke and Yang Guo is a straight to the point positioning! This is very reasonable. After careful analysis of Huang Rong's personality and consumption psychology, we can find that although Huang Rong appears to be eccentric, he has an essential desire for honesty and loyalty in his heart. What Huang Rong really expects is a reliable and trustworthy man. Huang Rong knows too much about smart people. Guo Jing's honesty completely moved her.

"Every man in the world has a woman who really corresponds to her. That's positioning. Therefore, the value of marketing lies in the trade-off, focusing on customers to strengthen your unique advantages, including all consumers of the product is ultimately nothing

At this time, a publisher in the front row raised his right hand. I stopped and said, "brother, do you have any questions? Please

He stood up and asked me in a loud voice, "Yi Ke, according to what you said, will Guo Jing succeed in chasing Xiaolongnv?"

There was a gentle laugh in the meeting.

With a smile, I waved to him to sit down, and then said, "that's a good question. If Huang Rong is replaced by Xiao Longnu, everything may turn out to be totally different. Xiao Longnu will not be interested in Guo Jing's simple and honest attitude. The simple and honest attitude is only useful when it comes to Huang Rong. This is the trade-off in marketing. If you want to get something, you have to give up something. "

The meeting was quiet again. Everyone listened and remembered carefully.

I continued: "but even a simple and honest person like Guo Jing doesn't necessarily stick to his simple and honest selling point. Sometimes he can't help but let the wind go to see if he can get other mm, but he has never got any mm. Guo Jing was puzzled. One day Hong Qigong woke him up with a stick: you see Ouyang Ke, although there are many beauties around him, do you see any beauties willing to marry him over the years?"Guo Jing suddenly realized that although Ouyang Ke hunted these girls in different ways every time, consumers were at a loss because he changed his marketing points too frequently, and at the end of his 40s and 50s, he was still alone. In the final analysis, there is something wrong with Ouyang Ke's marketing About the relationship between Guo jingpao huangrong and marketing, that's all I want to say If you still have no girlfriends, you might as well learn from this to try. "

"Ha ha..." There was a burst of happy laughter and warm applause in the meeting hall. Qiu Tong pursed a smile and looked at me.

Then, I said: "since I just said that today's training is an exchange meeting, I will not talk too much now. I am tired, but I can't be satisfied with your appetite. Well, let's ask questions and I will answer them. Let's talk about it together, OK?"

"Good!" Everybody clapped, and then a lot of people raised their hands.

Qiutong arranged for Yunduo to take a wireless microphone down, and then a publisher began to ask questions.

"Yike, you used to deliver newspapers like us, but now you have become a marketing expert. So, I want to know, how can I become a marketing expert like you?" A young man asked with his hair.

This question is exactly what I want to talk about today. I calm down and say: "this classmate, first of all, I want to correct it. I'm not a marketing expert. I just do a little more work and practice than everyone else. Then I answer your question. You want to be a marketing expert. Then, remember my words If so, I'll teach you four tips

"The first move: position your customers. As we are now selling products in addition to newspapers, there are other content, so for different products to determine the basic type of customer groups, and then do sales positioning. For example, if the customer is a small enterprise in some office buildings or even a leather bag company, then the sales skills can be very flexible. Sometimes, if you can cheat, you can cheat

Everyone laughed.

I continued: "don't laugh. I think it's my own experience. Don't think it's immoral. In fact, for a company like this, it's a one-time business. The most important thing is to win the boss, and other people don't have to worry about it.

"But if your customer base is a relatively large company, or if the company is small but formal, you must follow the formal approach. That is to say, the person who should meet must see, the information that should be handed in must be handed in, and every link must be done. Maybe such customers can help you introduce many potential customers

"The sales of the same product usually meet these two kinds of customers. When your customer is very small, let him buy your product in the shortest time, but for big customers, they need to do a good job before, during and after sales Although there is a problem in considering the previous practice from a moral point of view, it is necessary to consider it from a commercial point of view. Because if you spend too much time on small customers, it will delay you to meet more customers. If you have energy, you can use two notebooks to do the situation analysis and sales log of these two kinds of customers respectively. After a long time, you will find the mystery by reviewing them again. "

Then, I went on to say: "the second move is the all-round marketing mode of point, line and area. This set of marketing methods is summed up by myself. I'm here to share with you today. There is no patent fee..."

Everyone laughed and clapped. Qiutong clapped his hands with a smile.

I said: "this model is divided into three steps, one is from face to point, where the face represents the relevant leaders and the point represents the personnel in charge. When you are faced with a market that you have nothing to do with, you can find the top leaders first. When you meet for the first time, the leaders will not talk with you very deeply. They will only introduce you to the specific responsible personnel below. At this time, you can put down the leaders and get through to the specific personnel.

"Second, from point to area, when the work of specific personnel is done well, we can go back to the work of relevant leaders. After laying a good foundation at the lower level, the leaders have a certain understanding of you. When they introduce you to the leaders again through the mouth of the lower level personnel, your status in the hearts of the leaders has been greatly improved.

"Three is the connection of dots. When the relevant leadership relationship is established, you can ask him to introduce other leaders to you. Since the start of a project is not only decided by a leader, it is necessary to cast a net on a large scale in the leadership. Then list the management situation of all leaders and subordinate responsible personnel, find out the key leaders and specific responsible personnel who can decide the success or failure of the project, and the rest is to spend money Nowadays, it's not easy to do things without spending money. You must understand how to spend money and to whom. "

"Ha ha..." There was a light smile in the meeting hall, and everyone nodded frequently.