My beautiful boss and I

The director of the business department said: "we were just discussing how to develop the business of meeting Marketing How to use the conference to do a good job in tourism marketing. "

"Oh, well, tourism marketing is an important component and supplement of conference marketing. Now many conferences are attached with tourism projects. There is a lot to be done in this area!" I said.

"However, with the gradual increase of enterprises involved in tourism marketing and the increase of tourism costs, the profits brought by tourism marketing are getting thinner and thinner, and sometimes even losses. Tourism marketing has become a chicken rib of the conference, which is tasteless to eat and a pity to abandon." Business director said.

"In the meeting, what day tours do you do most?" I said.

"Two day tour or three day tour!"

I said, "that's a long-term tour, isn't it?"

"Yes

I said: "as a meeting tour, long-term travel is not worth the loss. As a travel agency, it costs a lot and is difficult to operate. As a meeting organizer, it increases the difficulty and procedure of meeting arrangement. As a meeting participant, it is always difficult to change the accommodation and carry the accompanying luggage The conference has the characteristics of a conference. It's different from simple tourism. It's not cost-effective to have a long-term tour during the conference. It can be said that it's hard to please people. "

"What do you think?"

"One day tour, short-term tour," I said, "it's convenient for everyone to go out early and come back late, especially for the organizers and participants of the conference. It saves a lot of things. It seems that short-term tour makes less money. However, after deducting the operating costs, as long as it's operated properly, it's still relatively observable When you go on a long-term tour, the organization and participants of the meeting are very tired. If you spend too much money, you will suffer. You have to take all the packages with you and follow the tour bus. If you get bored, they won't look for you in the future. "

"Ha ha..." Everybody laughed.

"Of course, this one-day tour should pay attention to planning Marketing is planning. " I said.

"How do you think you should plan a day tour in a meeting?" The director looked at me with humility.

"Don't ask me, you say!" I look at the director.

"Well In my opinion, the first thing to consider is the choice of scenic spots. If the scenic spots are well chosen, they will be attractive to customers. If the tourism marketing is successful, the scenic spots are not well chosen and the customers are not interested. The whole planning scheme is in vain. "

"Well..." I nodded: "what do you think you should pay attention to when choosing scenic spots for one-day tour?"

"I think, first, the journey should not be too far, and the tourists can return to the starting place before 6 p.m. on the same day; second, they should not be too tired. Most of the tourists who come out to attend the meeting are middle-aged and old friends, and most of them are poor in physical strength. They should choose scenic spots that can be easily played, such as high mountains and so on, without considering the object;

" third, the cost is medium, and the cost is less There are many tourists who are sure that they have visited these places. If they organize customers to visit these places, customers will feel that the value of playing is not high, but the marketing cost is too high, and the company's burden is heavier. It's better to control the cost at about 300 yuan per tourist, so that the conference organizers can also accept it.

"Expenses include public expenses and expenses for some special services. Public expenses refer to expenses for ordinary tours provided by travel agencies, while special expenses refer to expenses for providing special services for customers during one-day tours That's all I think about. "

"Yes, well said!" I nodded and agreed: "another point is that the selected scenic spots should have historical precipitation. The people who come out for the meeting all have a certain cultural level. This point must be taken into account. Wandering between famous mountains, beautiful waters and landscape architecture, customers' mood will become particularly beautiful. Therefore, it is best to choose scenic spots with historical precipitation."

Everyone nodded: "yes, it is."

"What else?" I look at you.

"And That is to arrange the itinerary reasonably and pay attention to safety. " "These are routine matters of daily travel," the director said

I said: "in fact, what we do in tourism is to provide services. We should treat tourists with sincerity. We should not provide services with hypocrisy to make people look like you are a routine On the bus to the destination, all you need is to ask for warm and cold, say hello to customers warmly, take care of your family, offer a glass of water, and ask about their health, so that tourists can feel that you care about them everywhere

"When you return, you must count the number of people. After returning to the destination, be sure to thank the customers politely and warmly, and ask them to put forward valuable suggestions or opinions on the one-day tour It's not only a service, but also a respect for tourists, and it's also a brand of your travel company. "

"Brother Yi, I'm the business manager of the new company. I'd like to know how do you think of tourism planning and marketing? Which of these two aspects is more important? " A young man asked me.

I said: "well, tourism planning is very important, and tourism marketing is also very important. Tourism planning is to make up stories, and tourism marketing is to sell stories. Tourism planning has this power. Tourism planning can change the world. It can even be said that tourism planning is higher than everything else, and tourism planning is higher than planning. To do tourism, we need to do planning first. Without planning, we should not do tourism marketing. "Another business manager asked me: "brother Yi, I've been doing tourism marketing for several years, and I've been doing it with Xiao Zhu since then. Mr Xiao used to ask us to exchange the minimum investment for the maximum market when we do tourism marketing. It's easy to say, but when we do it, we often feel that we can't do it."

I thought about it: "in fact, there are two principles for small investment to achieve large market. One is to concentrate superior forces to eliminate key enemies; the other is to support war with war and achieve sustainable development. To achieve these two points, we can turn the limited investment into a huge tourism market. There is no useless thing in the world. As long as it comes to this world, just like human beings, I am born to be useful. The key depends on how you use it.

"Everyone is a genius, but more people don't have genius self-consciousness and don't build themselves as a genius. Many people are talents, but they lack the vision to discover talents, including self discovery. The positioning of marketing is the same. For an event or a thing, the key depends on how you position it. Therefore, to do tourism planning, tourism marketing and tourism brand, the first thing to do is positioning, market positioning and brand positioning. "

I and the company's salesmen are in a hot exchange, the atmosphere is quite warm.

By communicating with them, on the one hand, I use some of my own things to influence them; on the other hand, I also learn something from them. More importantly, I understand their basic situation and their real inner thoughts.

I feel that the basic quality of the marketing team led by Xiao Zhu is good. Although their abilities are uneven, they are all dedicated and responsible. They are a young group full of ideals and vigor.

Ideal is the foundation of success and the Lighthouse of life.

Finally, I said to you: "we all do marketing. Our goal is not just to be a qualified marketing personnel. We should be excellent and the best in our industry I would like to say a few words to share with you:

"first of all, build up self-confidence and believe in yourself, which is the necessary spirit for a successful tourism salesman, although nothing is difficult in the world! But it's hard at the beginning! Sincere treatment, unyielding character, tenacious perseverance and meticulous style are indispensable conditions for a successful salesperson;

"secondly, it is necessary for a successful salesperson to have a clear vision of his life, determine his career goals, and make his own work plan. This is a necessary exercise for a successful salesperson to think, analyze and solve problems independently Thirdly, I really love the cause of tourism marketing, your customers, your products and your company

"The last point is to strengthen the form of language, the way of expression and the ability of communication, and strive to improve the affinity with everyone! For tourism marketing personnel, they are always faced with challenges, which is exactly the meaning and charm of tourism marketing We are all enthusiastic young people with ideals. As long as you have the above conditions, no matter where you go, no matter where you are engaged in marketing in any industry, you must be excellent! "

At the end of my speech, everyone applauded and looked at me with admiration.

"Good, wonderful, exciting!" Just then, a cheer came from the door.

Hearing the sound, there were two people standing at the door, a man and a woman. The applause came from the man.

Haizhu and I didn't notice when they came.

The visitor is Haifeng, which hasn't appeared for many days, and the other is Qiutong.

Why are they here together?

Looking at Haifeng and Qiutong smiling at the door, Haizhu was happy: "brother, qiujie, you are here."

Haifeng and Qiutong come in laughing.

I then said to Haizhu, "will your meeting continue?"

Haizhu said, "it's finished. There's nothing more to do."

I said to everyone: "your beautiful boss's brother is here, my beautiful boss is here. Let's have lunch after the meeting."

When I was a child, my elder brother and I came to see hairu jump in front of me

Haizhu and I asked, looking at Haifeng and Qiutong.

Haifeng said with a smile: "I came to see my sister. Just when I got to the door, I met Qiu Da Mei. When we saw you were having a meeting, we didn't dare to disturb you. We were eavesdropping at the door."

Qiu Tong smiles: "we've been eavesdropping on it for a long time. Master Yi's classic marketing theory is good. Today, we've learned good things and gained insight."

Haifeng looked at me and said, "you have a lot of goods in your stomach. I've benefited a lot from it. How about taking time to come to my company and give lectures to my people?"

I said: "go to the dead side, your side is a foreign enterprise, management methods and business ideas are much more advanced than mine, I do not dare to teach a lesson!"

"This is not true. Management and operation of both foreign and domestic enterprises have something in common. Sometimes, the management and operation of foreign enterprises may not be stronger than that of domestic enterprises. The enterprise attribute is secondary and the key. It is the people who manage and operate that are the most critical factor in productivity." Haifeng said: "don't blindly worship foreign companies. The management and operation of some foreign companies are also in a mess.""However, your management and operation are still good," I said. "Otherwise, your headquarters would not have transferred your boy to Xinghai to put out the fire."