My beautiful boss and I

I continued: "to ensure the successful completion or even over completion of the subscription tasks next year, our issuance strategy must be adjusted and innovated. Only innovation is the inexhaustible driving force for our sustainable development and a strong guarantee for our work to make new breakthroughs

"Some time ago, I went to the following counties and districts to do a survey and found some new situations and problems. As long as the problems focus on the lack of innovation in work methods, there is no new idea in the subscription method.

"The focus of our next work is to stick to two hands, one is the stability of old customers, the other is the development of new customers. Only in this way can we ensure the completion of the subscription task Drawing on the successful experience of domestic counterparts in issuing, and according to the actual situation of our own issuing work, I would like to put forward some suggestions for your reference in the next step of subscription work. "

Qiu Tong was taking notes seriously. The minister and sun dongkai also wrote something in the book. The minister looked up at me from time to time.

I continued: "we all know that in today's market economy, newspapers are commodities. Since they are commodities, what we are doing now is marketing to the letter. The editorial department of the group is the production workshop, and we are the marketing department. We need to promote our products

"As a company, the packaging and overall strategic promotion of our products have been going on all the time, and the popularity of our products in the society has been improving. It's not polite to say that our products are the best cost-effective among the similar products in Xinghai.

"So, what you need to do next is to diversify the means of promotion Next, in line with the premise of effective distribution, I think you can focus on the following ways of promotion First, telemarketing. This is a marketing method with American characteristics, which is widely used in many commercial fields. It has been adopted by domestic insurance and other industries, but rarely implemented in newspaper industry.

"Since other industries can be developed, the newspaper industry is no exception. We can also develop it. I think, as the actual situation of our group and the development trend of Xinghai newspaper, telemarketing is the best way to expand the number of family subscriptions!"

Everyone was looking at me intently.

"The so-called telemarketing means that the staff of the Newspaper Distribution Department make a phone call to the residents' home to persuade them to subscribe to the newspaper by introducing the benefits of subscribing to the newspaper and the preferential policies recently launched. American newspapers pay special attention to home subscribers, and think that home subscribers are the most effective subscribers to attract advertisements.

"According to the actual situation of Xinghai, our newspaper can list three kinds of people as the main target of telephone promotion: first, the new residents, second, the residents who have not yet subscribed, third, the residents who have subscribed but have stopped recently, with the purpose of developing new subscribers.

"For those normal subscribers, the distributors also have to carry out carpet bombing, calling from door to door to greet, express thanks and listen to opinions. The purpose of doing so is to stabilize the existing subscribers For this part of the telephone expenses, the company will moderately subsidize the communication expenses. "

"But, Mr. Yi, how can we get so many people's phone numbers?" A stationmaster asked.

"This..." I smile cunningly: "this one doesn't need to worry about, I'll do it, I'll collect enough phone numbers, and then distribute them to each station according to your respective area."

"Yi always wants to get these numbers by informal means?" Another stationmaster said with a smile.

"Well Keep it secret. I can't tell you what I shouldn't tell you. But rest assured, I won't do anything illegal. " I said: "of course, under the current social norm system, if you want to do something, you can't follow the rules. Otherwise, people are eating meat and you can't even get soup."

Hearing this, everyone began to laugh quietly. Qiu Tong also chuckled. The minister and sun dongkai looked at each other, and the minister also laughed.

I went on to say: "another means of promotion is the discount for new subscribers. It's easy to understand. It's to give special discounts to new subscribers for a period of time, so as to expand circulation and competition with competitors. The company will soon issue a unified preferential policy and distribute it to all stations for unified implementation.

"This kind of discount mainly has the following three forms: one is the initial gift, the second is the initial discount, and the third is the gift voucher offset. The development objects of this kind are mainly in the sparse and blank areas of our newspaper distribution. We can give subscribers free newspapers for half a month or a month, or take the measure of sending them first and reading them later in some communities, or give them to new subscribers 2 months half price discount for customers The company will issue a unified policy on giving away or reducing the price, which will be coordinated by the financial department and everyone. "

"It's a good way. It's easy to develop new subscribers and talk to new customers." Everyone nodded frequently.

"Another way of promotion is online promotion. Our group has its own website. The company will coordinate with the website, open up online subscription columns, design online subscription procedures, and strive for easy operation. The public only need to input their name, address and telephone number on the website, and our publisher will deliver the newspaper to the door in three days

"The website will also remind users to pay attention to our preferential measures by pop-up windows or flashing advertisements. In this regard, the company will coordinate all newspapers and periodicals to publish online subscription advertisements. At the same time, we also need to arrange for the publishers, so that we can vigorously promote the online subscription business to the public The statistics office will make statistics of the newspapers subscribed online according to the region, and include them in the tasks of each station. "I continued: "in addition, we should continue to do a good job in school promotion, let the party newspaper and evening news enter the students, and guide young people to read newspapers. It not only promotes school education, but also helps to maintain and improve the cultural level of the whole society. Therefore, it is in line with the interests of the society, and it will also get the support of all sectors of society. For the society, it is a social benefit, for us The biggest practical benefit is to expand the effective circulation of newspapers

"The practice of little journalists we adopted last year has achieved very good results. This year, in addition to maintaining the previous practice, we have to adopt new ways. I think we can try to find some sponsors who are enthusiastic about the cause of education. The sponsors help schools, mainly primary and secondary schools, pay half price or even full price subscription fees, and the newspapers themselves give certain discounts, at most half price Price.

"Everyone can take part in this work, from the editor in chief of the newspaper to the editor in chief, the reporter, the leader of the distribution company, the stationmaster and the publisher, you can try to do it If the company becomes bigger, it will consult with the editorial departments, publish special columns on a regular basis, cooperate with the school's current affairs and legal education, and organically combine newspaper reading with students' learning In addition to influencing the next generation with the powerful content of culture, science and technology education of newspapers, this will also cultivate future readers for ourselves. "

"Well, that's a good move!" The minister couldn't help saying something and looked at me with admiration.

When the minister speaks, everyone looks at him.

The minister waved his hand: "don't look at me. Comrade Yike will continue to speak. I will continue to listen in."

I went on to say: "another means of promotion is hotel promotion, which takes hotels of Xinghai as important distribution objects, and allows newspapers to be distributed to each guest room. In this regard, we will give them price discounts according to the preferential policy of group subscription. Different base numbers have different preferential prices. In order to stimulate their enthusiasm for subscription, we need to reach a certain number for subscription For a large number of hotels, the company will coordinate with the group advertising company to give moderate advertising returns. For a large number of hotels, the company can also give news returns

"This work, stationmaster and distributor can go to operate, each distributor's delivery area will have a lot of hotels and hotels, to continue to take the initiative to do door-to-door propaganda work, this piece of market, there is still a big gap in Xinghai, who first occupy is who, time does not wait for me."

The minister raised his head from time to time while taking notes and looked at me with appreciative eyes.

I finally said: "I just took the post of vice president of the company, in charge of distribution. My work needs everyone's support and cooperation. I'm just a service provider for you. If you have any problems in the subscription work, you can contact me at any time. If you have any good suggestions and ideas, you can also contact me at any time. My mobile phone is on 24 hours

"In other words, you are fighters and I am a waiter. If my service is not good enough and you are not satisfied with it, you can come to me at any time to make suggestions, or you can go over the level and report directly to general manager Qiu and Secretary sun. Even today, the head of Xinghai publicity department is here, and you can report to the minister."

When I said this, everyone laughed. Minister Sun dongkai and Qiu Tong also laughed.

I went on to say: "in a word, we must unite and do our best to do a good job in next year's distribution work. In this way, we will hand in a qualified answer to the group Party committee, and we will also hand in a qualified answer to ourselves!"

Cao Teng then said: "Mr. Yi, what is all-out effort? How to evaluate whether a department or a person has gone all out? "

I looked at Cao Teng one eye, smile: "a child carrying a stone, the father next to encourage: children, as long as you go all out, will certainly be able to move up! Finally, the child failed to lift the stone, he told his father: I've worked hard! Father: you didn't try your best, because I was beside you, you didn't ask for my help! So to go all out is to do everything possible and use up all available resources. "

Everyone nodded yes, but Cao Teng did not speak.

I went on to say: "the person in charge of an enterprise or a department is a manager. The ability of a manager directly determines the performance of your department The general manager of the distribution company is the manager, and all the stationmaster and manager are also the managers. "

"Mr. Yi, since you say we are also managers, what is the highest level of management?" A stationmaster asked.

I said: "a good company is a good temple, a good company manager is a good big monk, and a good department head is a good little monk. We always give customers 1% of the use value and 99% hope. The highest level of management is to make clear not only the clear rules, but also the hidden rules. Finally, we can run our own temple well and become a great monk All of you here are little monks now, but they may become big monks in the future. "

"Ha ha..." Everybody laughed.

"General Yi means that general Qiu is our great monk now."

"Yes, Qiu is always our great monk, and Secretary sun is our super great monk!" I said.

"Ha ha..." Sun dongkai grinned and the minister grinned.