My beautiful boss and I

"What else?" I knew I was about to say it and saved her, pretending I didn't know.

"Nothing. It's nothing. " It seems that she didn't want to let me know about her distress that night. For fear that I would be frightened, she quickly began to change the topic: "OK, let's not talk about this. Let's talk about what you are doing now. How about doing tourism business? Do you think it's good to do it or not? How do you like it? "

I said: "this industry, I think, is still very promising. After all, tourism is a sunrise industry supported by the national policy. Now more and more people go out to travel. Moreover, I prefer to travel, and I am still more interested in this industry!"

"Well How much pressure do you have when you are a business manager

"Big, why not? If you want to do any work well, there must be pressure. If there is no pressure, where can you get the motivation? " I said as if it were true.

"Yes, you're right. The well doesn't produce oil without pressure. The list you take out is mainly for the team, right?" Floating like a dream, he said: "it seems that the individual tourists are directly connected with the travel agency!"

"You know that, yes!" I said.

"A friend of mine runs a travel agency in Xinghai. I often go to her to play and communicate with her. I know a little bit:" life is like a dream and say: "guest guest, do you think it's difficult to deal with customers?"

Tourism is also marketing. Naturally, it has the same attributes as the marketing I used to do, so I said, "it's difficult to say, it's not difficult to say, it's not difficult to say!"

"How do you say that?" Floating life is like a dream.

"It depends on how you deal with customers!" I said: "this involves a marketing skills and strategies!"

"Tell me about it, I'm very interested in it, and I like listening to it very much." a cup of hot tea came to me like a dream: "drink water, and speak slowly."

I calmed down and said: "in the era of market economy, it's basically a buyer's market, newspapers are commodities, and tourism is also commodities. It's just different categories. When dealing with customers, we need to be one step ahead of customers, and we must be one step ahead of customers We should pay attention to three questions: first, whether I have considered all the needs of customers; second, what are the next needs of customers; third, how to satisfy customers! "

"Well To be specific! "

I took a drink from the water cup next to me, and then said, "the first step ahead of customers is to observe customers, which requires keen eyes and quick action. Take tea, the most common example in daily life, you must observe which customers like green tea, which customers like black tea, which customers like boiled water and which customers like green tea Fast, which customer drinks slowly

"To observe a customer is mainly from his age, clothing, conversation content, body language, behavior and attitude Of course, when observing the customer, the expression should be relaxed. Don't be nervous or fussy, and don't show too much, like monitoring or being very interested in him, unless you have other intentions. "

"Ha ha, well said, go on, Mr. Keke!"

"Observing a client requires emotional input. Emotional input can understand everything. You have to keep asking yourself, if I were this client, what would I need? In this way, through the eyes of customers to observe and experience, we can really understand the needs of customers. " I'll go on.

"Well Yes, I used to do administrative work. I'm really inexperienced in dealing with commercial customers. I've always been troubled by a problem, that is, for customers with different familiarity, when I contact them and observe each other, I always feel that I can't hold my eyes well, and sometimes I can't see the attitude and expression of customers. " Floating life is like a dream.

I couldn't help laughing. This is a problem I often encountered when I first set foot in marketing, but later I was able to grasp it. I said: "I'll teach you a secret: strangers look at the big triangle, acquaintances look at the inverted triangle, not unfamiliar look at the small triangle The big triangle is the shoulder as the baseline, the top of the head as the vertex, the inverted triangle is the inverted triangle of his face, the small triangle is the chin as the baseline, the forehead as the vertex If you grasp these three triangles, you will soon be able to control the look and psychology of your customers, and take the lead in your own psychology! "

"Oh And this way That's interesting. I have to remember that. I'll try it then! " He said, "Gee, Hakka, you really have experience and methods. It's really overqualified to be a business manager there. Compared with the contrast of being a boss in the past, do you feel that you are not in balance? Can you accept the reality? "

"The reality is always cruel and merciless. Everyone must face up to the reality. No one will care about what you did in the past. They only look at your present. For me, the past page has become history. What I need to do now is to work hard for today's food, clothing and survival. When a person is reduced to working hard only for survival, then this person will die There is basically no dignity, not to mention the psychological imbalance, acceptance or not. " I said, thinking about my situation today, I couldn't help feeling sad.

"I think your present decline is only temporary. You have the quality and foundation to do something. In time, you will get rid of today's predicament and rise up again! You're never going to do anything simply to survive. " Floating life is like a dream.I laughed bitterly and didn't speak.

"You must have a lot of customers now, don't you?" After a while, he asked me again.

"Well Not bad! " I answered vaguely.

"OK, that means a lot. Ha ha I'm so happy for you How do you develop your customers in a new environment? I want to listen and learn how to develop new customers -- "

I pondered:" I use two methods: one is to plunder hungry customers. At the beginning of doing business, there was no customer on hand, no position in the company, and no weight to speak. At this time, treating customers is a kind of indiscriminate absorption, so it's called hungry plunder. It's most important to make a list. It doesn't care about the quantity of demand and profit, but it doesn't lose money. The company agrees to take all the orders, and doesn't even care about the Commission for the time being, or even make it clear Knowing that it is impossible to become a customer, we should also follow up, so as to maintain business confidence and make ourselves stick to it. When the first list is made, there will be a zero breakthrough, and there will be a change in business volume, that is, the so-called ice breaking. From then on, everything will be better. "

"Well That's right. That's great. Go on. What about the second one? "

I said casually: "the second is to selectively eliminate customers after gaining a firm foothold. In the first stage, the number of customers increases greatly, because the quality of customers is not good and bad, it is difficult to take care of them all. Once the service is not in place, customers will be lost at any time. At this time, we should selectively eliminate them according to the comprehensive situation of customers, such as the type of customers, the payment situation, etc The service quality will be queued according to the type of customers. Those customers with long cycle, low profit, small quantity and inconvenient payment will be phased out, or they can take care of both, but they can't give up Of course, I'm still in the first stage

"These are two methods, and they are also two processes, one before the other. They can't be reversed. Only under the front dike of satisfying quantity, can we have the later method of removing the rough and storing the fine. If we don't even have customers, we can still pick up the customers, and the result will be nothing."

"Well, yes, what you said is very good. It must contain your rich practical experience. When I am doing distribution now, I often feel at a loss. I think marketing is really a profound knowledge Ah - I don't know if I'm a marketing manager or not. Fortunately, I've met you, a high-ranking person. Ha ha... " Floating life is like a dream.

"Don't say that. I'm just a loser. What I'm saying is just for your reference. You can learn from and absorb it!" I said.

"What's the point of failure? Who hasn't? No matter what you say, I really think you are a marketing management talents, this is not anyone can do, at least at present I can't do it! " Floating life is like a dream.

I laughed: "I can't say that. I always think that there is no standard for marketing. It's not necessarily what kind of people can do marketing or what kind of people can't do marketing. Everyone will have a group to adapt to and appreciate themselves, just as marketing itself is a kind of search. When you find a customer who appreciates you, you can succeed.

"So everyone has to use their own way to carry out marketing work, and only suitable for their own work method is the best. Other people's experience can be used for reference, but not mechanically. They can learn a half trick to solve the current problems, but the general premise is to use their own way to do their own customers. Only in this way can they finally form their own set of practical and effective marketing strategies And handy method, can really make oneself mature and perfect

I agree with the news distribution staff of ruofeng, but I don't think it's better for them to change their mind Rich practical experience, but I don't have

"To be a qualified manager, you must understand the business and be an expert. Only in this way can you do a good job in the management of the company, convince your colleagues and avoid being ridiculed."

I said: "yes, it's necessary to do business management. It seems to be quite different from officialdom, isn't it?"

She said: "yes, officialdom is not playing with professional skills. It's playing with people. It's playing with life and work skills. Leaders in officialdom are omnipotent. As a editor in chief of a newspaper, they may not know how to edit or write manuscripts. As a leader of a state-owned enterprise, they may not know how to operate and manage. As a director of transportation, they may not know how to build roads. As a director of Taxation, they may not know how to account

"In a word, people in officialdom can say you can do it or not. They can say you can't do it or not. As long as you play well with the leaders and have a good relationship with them, you can do it!"

I laughed: "officialdom this set, I really do not understand, did not set foot in!"

"Ha ha, you don't need to understand this. Officialdom is too tired. It's better than shopping malls. As long as you have the ability, you can gallop freely:" floating life is like a dream and say: "ah - in fact, my unit is also a half baked officialdom. I think it's really tired. It's better to go to the sea to do business."

"Then you can resign and go to sea!" I said.