My Deep-sea Fishery

Chapter 821: It’s not burgers, it’s kindness

"The clerk said that according to their company's regulations, customers are not allowed to drive." Zhang Qicheng said with a smile.

Xiang Yang was shocked after hearing this, "KFC has such a rule?"

"Really, KFC really doesn't drive people, no matter what." Zhang Qicheng smiled.

"When I was a child, my family was poor and relatively remote. Later, I went to university to study on a work-study basis. Then I became rich and didn't care about these things anymore. Speaking of which, I grew up so I hadn't eaten this kind of foreign fast food."

"But if this is the case, this is still commendable." Xiang Yang nodded.

"Yes, that winter I was desperate and had nowhere to live. I stayed in a corner of KFC for more than ten days in a row. At that time, a small employee in their shop poured me a cup of hot water every night." Zhang Qicheng smiled. road.

"I know why you want to eat burgers. It's not delicious, but kind." Xiang Yang said.

Zhang Qicheng grinned, "KFC's business philosophy is not to drive down people. Everyone has a hard time. They are one day early. Tomorrow may be us. We will help ourselves and others, thank you for your dedication."

"Don't look at my current scenery, but I'm not sure, I don't need this safe haven again." Zhang Qicheng laughed.

Xiang Yang nodded and fell into thought.

What Zhang Qicheng said may be true.

Maybe it was said to Xiang Yang on purpose.

But in any case, Xiang Yang thinks that this should be the reason why junk food can grow infinitely, and it is worth studying for Xiang Yang.

Just thinking about it, Zhang Qicheng had parked his car on the parking lot of a hotel opposite a big supermarket.

From that hotel, a glamorous porter ran over immediately, "Sir, do you need service?"

Zhang Qicheng waved his hand, "If I don't live in a hotel, I will go to the opposite side to buy something and leave in a few minutes."

The door boy still kept a smile on his face, "Well, Mr. I wish you have fun and all the best."

Zhang Qicheng smiled and nodded, and then walked directly across the road with Xiang Yang, "The car is just for others to see. If I am not driving this Elfa, but an ordinary scooter, then The doorman won't even look at us."

Xiang Yang didn't speak, he was looking at the KFC store across the road.

The KFC store is on the left side of the first floor of the supermarket.

It just makes Xiang Yang feel a little strange. Next to the KFC store, there is a McDonald's.

"Although I haven't eaten this stuff before, but if I remember correctly, the two businesses are similar, right? They are so close, won't they fight?" Xiang Yang jokingly said.

"If there is a fight, then the two of them can fight every day. There are nine McDonald's next to ten KFCs, and there must be at least nine KFCs next to ten McDonald's." Zhang Qicheng said.

McDonald's and KFC always appear together.

It seems that as long as there is a McDonald's, there will always be KFC nearby, just like a place with Coca-Cola, there will always be Pepsi.

Obviously it is a competitor, but at the same time it seems to be a pair of inseparable cps.

It is said that one mountain cannot accommodate two tigers. Two restaurants with similar products and common consumer groups can easily lead to vicious competition.

With such a simple truth, McDonald's and KFC, as the two giants in the catering industry, cannot possibly be ignorant.

For so many years, they often drive near each other for a reason, which involves a lot of very complicated economics knowledge.

Simply put, it can be summarized as a lower cost of site selection.

Geographic location plays a decisive role in the operation of physical stores.

In many cases, it may only be one street or one corner short, and the flow of people will be several times worse, and business will naturally be affected.

Take McDonald’s as an example. When it chooses to open a new store on a certain street in the city center, it will inevitably conduct thorough and detailed research on factors such as the flow of people, business districts, and traffic near this location to ensure that This store is suitable and profitable to open here.

In this case, for the later KFC, the steps to relocate on this street were cumbersome and costly, but if there was a McDonald's on this street, it was equivalent to giving a ready answer.

Then the closer to McDonald’s location, the closer to the optimal site selection result, which saves time and effort.

As we all know, prostitutes are the happiest thing, but in fact, prostitution is also a very important lesson in important economics.

The second is the business circle effect.

This is a bit difficult to explain.

To give a simpler example, the restaurants in many shopping malls are usually concentrated in a certain area, or concentrated in a certain floor, in addition to convenient management, in fact, it also involves the commercial circle effect.

After many people go shopping and get hungry, the question that everyone thinks about is usually where there is a restaurant, but not where there is McDonald's or the name of KFC.

At the same time, because of concerns that a particular restaurant may be very popular and lack of location, the public will be more inclined to go to places where there are many restaurants. If the one you want to eat cannot be eaten, at least there are other options.

McDonald's and KFC together also reflect this effect.

In fact, McDonald's and KFC are actually a small business district, which will leave potential customers with the impression that there are food nearby. When people want to find a restaurant next time, they may go to the area where they gather.

With the flow of people, it is natural that there will be no business. The two parties have reached a relatively tacit agreement in this regard.

The last point is the result of the game~www.readwn.com~Game theory means that in an equal game, two people use each other's strategy to change their own confrontation strategy to achieve the goal of winning. The most famous one is the prisoner’s dilemma. .

Since McDonald's and KFC have similar products and similar consumer groups, there are naturally confrontations and competitions.

In the application of game theory in this process, you can first regard them as the same restaurants, and customers have no specific brand preference. The only criterion is to go to which one is close to them.

Take the current street, KFC on the left and McDonald's on the right. Many customers are evenly distributed on this road.

When McDonald's and KFC each occupy one end of the street, they can each get customers within half of the road, and for customers at the midpoint, it's the same wherever they go.

However, this kind of game between the two parties and then evenly divide the market is difficult to maintain a balance. There will always be one who wants to occupy more markets, and the other will inevitably reduce some markets.

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