My Deep-sea Fishery

Chapter 822: Settle in

For these reasons, it is not difficult to understand that McDonald's and KFC are always together.

Although McDonald's and KFC are competitors, due to the greater homogeneity of the products and the fierce market competition, the two parties can only obtain greater benefits if they are close to each other.

In addition to increasing competition, the two families can achieve a win-win situation to some extent.

Therefore, the argument that McDonald's and KFC are a pair of cp who fell in love and killed each other can be a real hammer.

Of course, for ordinary consumers, this competitive partnership between McDonald's and KFC has brought more choices, a more convenient dining environment and greater discounts.

Now it’s close to lunchtime, and there are a lot of people in the KFC store.

Xiang Yang frowned slightly when he looked at the people lining up at the counter in front of him, "This line will take a lot of time."

Zhang Qicheng smiled and said, "Brother Xiang, find a place to sit down, and I will come to you later."

Xiang Yang thought that Zhang Qicheng was going to line up, so he nodded and said, "Yes." Then he found a place by the window and sat down directly.

Within two minutes, Zhang Qicheng came over with a bag of things. He was also followed by a fat middle-aged man in a suit and tie who looked a little funny.

Zhang Qicheng put the bag of things he was carrying on the table, "I don't know what you like, Mr. Xiang. I took some fried chicken, burgers, and French fries, and I just eat it."

Xiang Yang raised his head to look at the fat middle-aged man, and said in confusion, "This is?"

The fat man quickly handed Xiang Yang a business card, "Hello, Mr. Xiang. Below is the person in charge of KFC Lotus City, whose surname is Huang."

Xiang Yang took the business card and took a look. The moment he lowered his head, a glint flashed in his eyes.

When Xiang Yang raised his head again, the light in his eyes had disappeared, "It turned out to be Manager Huang, please sit down."

The two sat down, Zhang Qicheng tilted Erlang's legs and said with a smile: "Twenty years ago, I was desperate and I was sitting in this store. At that time, it was Brother Huang who gave me a glass of warm water every night."

Xiang Yang smiled and guessed in his mind that Zhang Qicheng's real purpose should be to invite KFC to the Qinglongwan Department Store to settle in.

As far as tourist areas and locations with the best geographical location are concerned, KFC is indispensable.

If there is no KFC around a tourist area, there is only one possibility, and the tourist area is not well developed.

Xiang Yang also approves of KFC's entry into Qinglong Bend, but Xiang Yang still hasn't figured it out yet. Zhang Qicheng invited KFC to settle in, why he wanted to get him, and he didn't say hello to Xiang Yang in advance.

"This is our company's regulations, why do you still remember Mr. Zhang?" Manager Huang said kindly: "Thanks to the company's regulations, I have the opportunity to meet someone like Mr. Zhang. Everyone has it. When I was in despair, I was actually just a small worker with hourly wages, I just felt that Mr. Zhang, you were not an ordinary person."

Zhang Qicheng turned his head to the side and turned to look at Manager Huang, "Brother Huang, how many KFC stores do you have in Liancheng?"

"There are five in total, one here, one in the New Agricultural Trade Zone, two in the New Shipping Zone, and the last one in Haiwang Town." Manager Huang said with a smile.

Now, it was Xiang Yang's turn to be surprised. "There is only one store in so many villages and towns in Liancheng?"

"There are many reasons, the most important thing is that no suitable partner was found." Manager Huang said helplessly.

Through the explanation of Manager Huang, Xiang Yang learned that it is very difficult to open a KFC store.

The franchise model adopted by KFC in our country is a franchise model that does not start from scratch.

Since KFC opened its franchise business in the Chinese market in 1999, it has only opened up fast-growing restaurants in third- and fourth-tier cities as franchise options. Although franchising fees for franchised restaurants vary according to actual conditions, it has been maintained at 800 More than ten thousand yuan.

If you open a store in third- and fourth-tier cities, you can join as long as you have money.

If the store address is in a second-tier city or a first-tier city, KFC does not engage in this set of franchising, and all stores are self-operated by the company.

Although Liancheng is only a county town, the Dragon City it belongs to was a second-tier city in the past and is now a new first-tier city. Therefore, KFC does not have franchise stores in Liancheng, and all restaurants are chain restaurants.

Zhang Qicheng looked at Xiang Yang and said, "President Xiang, I have an idea."

Xiang Yang raised his eyebrows and asked directly: "Do you want to invite KFC to settle in Qinglong Bend, or do you want to join KFC in Qinglong Bend."

These two options seem to have the same meaning. They both want to open a KFC store in Qinglongwan, but they are actually quite different.

If KFC is invited to settle in Qinglongwan, the KFC restaurant in Qinglongwan is a KFC chain store. Xiang Yang and others do not need additional investment, but can only earn a little rent at most.

When opening a KFC franchise store in Qinglongwan, Xiang Yang and Zhang Qicheng may need to invest a large amount of extra money. The franchise fee alone will cost more than 8 million yuan, and the rest is decoration and so on.

But after the store is opened, it can be profitable.

"Of course I want to open franchise stores, but Qinglongwan belongs to Longcheng, which is a new first-tier city. KFC will not let us open franchise stores." Zhang Qicheng shrugged.

Xiang Yang looked at Manager Huang, "Manager Huang, do you want to open a chain store in our Qinglongwan?"

KFC is a well-known western-style fast food chain brand in the industry. It has a large number of loyal consumer groups. These people are like the brand's tap water. UU Reading www.uukanshu.com actively promotes new stores, which greatly reduces the operating pressure of franchisees.

Coupled with KFC's successful business cases over the years, the entry of KFC is undoubtedly a boost for other companies.

Therefore, Xiang Yang still welcomes KFC to settle in Qinglong Bend.

Manager Huang nodded, "Actually, when the travel planning book of Longcheng City came out, I have already visited your Qinglongwan, and I also submitted the store opening plan to the company's project manager. The project manager has now approved it. "

When Xiang Yang heard it, he was happy, "Since the approval has been approved, it is enough to open a store directly. Qinglongwan currently has a department store. If you want to rent a store, you can directly discuss it with Mr. Zhang."

As he said, Xiang Yang looked at Zhang Qicheng, "Mr. Zhang, you and Mr. Li built the department store. You don't need to tell me about the small matter of renting out a storefront."

Zhang Qicheng shook his head, "I really want to rent the facade to them, and I can indeed give them a facade, but they don't like my department store."

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