My entertainment circle

The relationship between Zhang Ping An and MBC is indeed in a honeymoon period, but the TV station can't give him more time to make it, right?After all, the TV station itself has a bunch of producers. How incompetent is it for the TV station to give all their time to a freelance producer?

Zhang Ping'an bought a set of time by himself and cooperated with another set of prime time. For the TV station, what he can give him has reached the limit.So even if Zhang Ping'an finds cooperation with their TV station again, they will have to think twice about it.

The director smiled and responded to Zhang Pingan: "Your weight in my heart is no less than that of our ace Kim Tae-ho PD. If there is any cooperation in the future, you have to consider our station in advance."

Zhang Ping'an nodded and said, "Yes, sure, in the future... Uh, no, I have a little idea to work with you now, don’t you know if it’s okay to work with you? Special Spring Festival..."

When the Secretary heard the word'Spring Festival', his eyes widened instantly.I don’t know if Zhang Ping’an’s appetite is getting bigger and bigger. When he opens his mouth, he asks for time for special programs?This makes it very difficult for the Secretary.The special broadcast time of the holiday festival is very precious. On the Mid-Autumn Festival this year, the TV station specially stopped the "Idol Sports Meeting" and gave time to the "Masked Face" cooperating with Zhang Ping An..

Although the response after the broadcast of "Masked" is indeed great, and it has repeatedly doubled the advertising price, but for the TV station, the income has to be halved with Zhang Ping'an.The last time the TV station was willing to reduce the income of the holiday, it was because the program and the TV station could get more reputation during the holiday.

If during the Spring Festival, Zhang Ping’an had to go to this prime time, then it would be a bit difficult for the director to do it. After all, the advertising fee at a certain time would definitely be several times higher than that of normal days.

When Zhang Pingan said'Spring Festival', he looked at the director's face becoming very ugly, so he immediately said: "Director, this cooperation. You only need to give me the special time for the Spring Festival, I don't want copyright, nor Advertising revenue."

Rarely heard Zhang Pingan say to give up copyright?So the director immediately changed his face after hearing it. His expression was very wonderful: "Oh? You don’t need anything, just one Spring Festival airing time? How embarrassing is this? You can talk about your new program idea first? If it works. If you do, then I will give you the time for the Spring Festival."

Zhang Pingan didn’t care how quickly the director changed his face after hearing about “making money”, because Zhang Pingan could only achieve his own goals. He said, “You know that I made a live broadcast website in China, right? This Spring Festival Broadcast...I'm thinking about cooperating with my live broadcast platform to make a variety show. Because star idols almost never use live broadcast to directly respond to fans’ questions? So for this special broadcast, I just want them Use live broadcasts to interact with the audience. The biggest highlight of the show is the live broadcast without editing and face-to-face communication."

"My Little TV", a variety show, opened up a novel way for celebrities to directly communicate with fans during live broadcasts.What Zhang Ping'an wants is not to bring his live broadcast platform to South Korea, nor did he think about competing with'African TV' for live broadcast source traffic in a big place like South Korea.

What he wants is to use his own platform to start live broadcasts of celebrities, which is the same as the app'V.Live'!

It's just that the app'V.' hasn't appeared yet, because it's been 15 years since mobile phones started live broadcasting.So what he has to do is to make Korean idols habitually promote the return of live broadcast on their own platform before the emergence of the'V' APP, and then jointly develop this celebrity live broadcast software with the'N' station. .This is Zhang Pingan's main purpose for the Spring Festival program to do "My Little TV".

As the director of the TV station, he must have known the new media'live platform', but is it broadcasted in the form of live broadcast?How do you say this?Because of the Spring Festival program, it must be recorded and broadcast.However, the live broadcast platform is in the form of instant broadcast, and there is a time difference between the two.

If the show is recorded two days in advance, it will be very short for later editing.However, it was recorded a week in advance. When the program was broadcast during the Spring Festival, it was the live content that the public had seen a week ago. Therefore, such a program made the director of variety shows a little confused. What exactly did this program do?

The director said: "I know about the live broadcast platform, it is a mode of instant communication, but the program is post-production... So when the program is broadcast after the editing is completed, the contacts of the fans who have watched the live broadcast have already been remembered. Familiar with the live broadcast content. Will they still watch the show?"

Zhang Ping’an smiled and nodded and said, “Don’t doubt how crazy the fans are. Even if they have seen the stars sitting in front of the camera during the live broadcast, they still cheer for their favorite stars to watch again when they are on TV. It’s like. Isn’t there still a CUT of variety shows that idols have participated in on the Internet now? And there are many people watching it every day, watching it repeatedly, watching it repeatedly, it’s a bit of a taste that you can't get tired of. ."

Zhang Ping’an continued: “And the celebrities talked to them during the live broadcast. Even if the idol celebrities read out their IDs, it will make fans excited, so they will definitely watch the show again. In terms of ratings, you Don’t worry at all. After all, it’s impossible to arrange the recording time of the program on weekends when everyone is resting. We just need to arrange the recording during the public’s working hours and students’ class time."

Broadcasters usually choose the prime time of public rest, but to record the program, in order to reduce the excessive exposure of the program, choose to record during work and class, so that more fans will be attracted to watch the program when it is broadcast.

The director thought for a while and said: "Well...I will discuss the program with PD as soon as possible and give you an accurate answer within a week."

This model is still a bit too bold for the director of variety shows, so he has to ask his PD before deciding whether to shoot.He also understands why Zhang Pingan doesn’t want copyright in this show, because he intends to let his live broadcast platform enter South Korea?And they also borrowed their MBC to promote a wave of his platform. Of course, it is also a mutually beneficial publicity.

.......

As soon as he went downstairs from MBC's Variety Bureau, Zhang Pingan met Li Shungui.

Seeing her feeling listless with a cup of coffee, Zhang Ping'an smiled and greeted her: "Why are you here so early for a meeting?"

Li Shunkyu is broadcasting at MBC from 8 to 10 in the evening.She nodded and said, "Well, meeting. How about you? Watching the recording?"

Zhang Ping'an said relaxedly: "I'm here to ask the Variety Bureau for a special show time for the Spring Festival."

Lee Soon-kyu immediately looked at Zhang Ping’an with a surprised expression: "Wow... it’s really the hottest Zhang PD recently. The special broadcast time is even hard for Kim Tae-ho to get up. You are going to have Mid-Autumn Festival this year. It’s the Spring Festival? It’s amazing~~"

"Kim Tae-ho doesn't want to be bothered. If he can't account for one of the ratings during the special broadcast time, he will definitely be scolded. I am a free person. Bad. By the way, I forgot to ask you yesterday, how was your stay in "Roommate"?"

Lee Sun-kyu tilted his head and said, "That's it, the show is filmed once a week anyway. I don't live in Seongbuk-dong every day! The ratings of the show are very poor now, maybe the show will be cut!"

Zhang Ping’an explained: “The model of this show is borrowed from Japan’s "Two-Floor Apartment", but Japan is shooting a variety show of amateur love. And you can’t tell if this show is a talk show? Reality show? Or something else.. In short I watched two episodes and couldn't find the focus. Is it just the daily record of your life in the room? The first season of the show was a bit fresh when it was broadcast, but it would be boring for a long time like this mode. The ratings drop is also inevitable, because this show has no special hot spots! If it is a'resident' who exposes love, then it will be interesting. But idols, celebrities, how dare to expose love easily, right? "

Shun Kyu responded: "You think too much, the show is the show, this has nothing to do with love, and no one will put personal feelings in the show, not even "My Knot"!"

"Yes. Okay, let's stop talking. I have to go to SBS. I'll ask if they can cooperate during the Spring Festival special broadcast time?"

Li Shungui heard Zhang Ping'an's remarks and said with a dumbfounding: "No, don't you want to get all the Spring Festival special broadcasts of the three TV stations?"

"MBC didn't promise me the first time. I have to go to SBS to check it out. Didn't I say during dinner last night? I want to make a food show. If possible, I want to cooperate with SBS."

"Hey. Didn't you have a better relationship with MBC? Why do you think of working with SBS? It's not that they didn't give you special time to broadcast. You are upset?" Li Shungui covered his mouth after talking with SBS and lowered himself. The volume, only Zhang Ping'an could hear.

Zhang Ping’an, imitating Shun Kyu’s mouth covering his mouth, said in a low voice: “If MBC gives me another show, it will only take three days. I will occupy half of the variety show broadcast time in a week. You let the producer of MBC What should I do? Are they all laid off?"

"Hahaha~~ Amazing, PD Zhang, next time you make a travel show, remember to ask me to be your MC."

Zhang Pingan said: "The job of the main MC is to watch others travel in the shed and give travel explanations. Would you like it?"

"Forget it, the commentary is fine. You still let us go out for a trip."

Zhang Ping’an shook his head and said, “I’m not going to make travel programs for the time being. I have several programs in my hands and I need to negotiate with the TV station slowly. Let’s go, don’t bother you to go to the meeting, I’m going to SBS. ."