My Medication Side Effects Are Too Popular

When he had finished speaking, Fu Liang left with satisfaction.

The international student chased out with a box of Fanxiang Zhengqi Water: "Sir, your Xiangzheng Qi water.

Fu Liang waved his hand: "I gave it to you, I already got what I wanted.

When he walked to the street and saw an advertisement of huge insurance of Chinese patent medicine on the big screen on the street, Fu Liang knew that Chinese patent medicine had gained a firm foothold in Neon.

In Neon, he used Neon's best Kampo medicine to defeat other drug companies in Neon.

Next, he wants to make the whole world recognize the oriental Chinese patent medicine!

Chapter [-]: We do not cut prices, but raise prices!

Sui Xiner came to Xiahong to participate in a cosmetics exhibition this time, and Fu Liang was also busy for a long time, so he came to see it by the way, and the two of them could also play around.

The exhibition went very smoothly. When the hair removal cream that had just obtained the domestic approval was taken out, it shocked all the exhibitors.

Many cosmetic companies want to cooperate with Li Xiner, even if they don't get the patent authorization, they can become agents, at least they can share a cup with them.

The purpose of nothing but the fact that this hair removal cream was also developed by Fu Liang, they were even more interested.

Fu Liang, at this time, is a golden sign in the pharmaceutical research and development industry.

As long as it is developed by Fu Liang, it must be good.

Xinmei Cosmetics, which became a hit at this exhibition, can already predict that its sales and profits will continue to rise in the future.

Fu Liang was very calm about this, but Li Xiner was very excited.

She knew it would sell well, but she didn't expect it to sell so well without advertising.

Thanks to Fu Gao's reputation.

After the exhibition, the two were wandering on the street and saw a pharmacy, so they went in and asked about the situation.

Li Xiner took Fu Liang's arm: "It seems that our proprietary Chinese medicine is really going to gain a firm foothold in Neon, but this may be temporary, Neon's

Pharmaceutical companies will surely fight back.

Fu Liang also nodded, this is certain, and no one would admit defeat directly.

"Then you said that Neon's pharmaceutical companies might use some countermeasures?" Fu Liang asked

Sui Xinchuan thought for a while: "The market competition of similar products is nothing more than just a few.

'Price competition, that is, selling at a lower price, in order to attract consumers.Differentiated competition, that is, producing some more powerful products, but

This is unlikely in the field of pharmaceuticals. The magic medicine that cures all diseases must be said by liars.

"The third is publicity, whether it is to promote products or brands, it is all to increase product sales, so as to earn more profits and get more

more market share

"There is also a multi-brand strategy. When people hate your brand, they are attracted by your other brands. Sometimes I even find two competing brands.

The fiercely competitive brand is actually a family, but it has defeated other competitors.

"These are normal business competition behaviors, but they may also adopt some abnormal business competition methods, such as political axe intervention.

"Neon's political axe won't interfere.

Fu Gao shook his head:

It's not just because Mio Hong Zheng Axe doesn't dare to intervene, he is worried that Fu Liang will make all the medicines he developed not listed in Neon, causing Neon people to be dissatisfied with Zheng Axe.

After all, many of the drugs developed by Fu Liang are religious, and even if they are delayed in the market, many patients and their families will be dissatisfied, let alone not listed.

Neon can't play Asan's set of compulsory patent licensing.

Another eastern political axe also signed some agreements with Neon. If Neon dared to do it here, it would be to tear up the agreement.

Once there is a conflict between the two countries and sanctions are imposed on each other, it will be Neon who suffers even more.

Li Xin'er was relieved when she saw Fu Liang's affirmative answer: "Since this is the case, then there is no more powerful means of competition.

"Price war, the production cost of our domestic pharmaceutical companies is lower than that of Neon's pharmaceutical companies, and it is closer to the origin of raw materials, although the pharmaceutical process may be a little worse.

But it won't hurt either.

"Competitive differentiation,

They are absolutely incomparable to you in the innovation of proprietary Chinese medicines, and this road will not work either.

"Multi-brand strategy, if you are talking about a certain pharmaceutical company, but so many pharmaceutical companies, it is not easy to use, but it will lead to internal competition because of the many brands.

, is to enhance publicity, in order to snatch the market.

"So they are more likely,

, in order to let more people know about your products, so as to buy your products.

Why are so many products advertised,

, because of advertising

Especially when there are many similar products, if you don’t advertise, sales will not increase at all.

In the East, people are now starting to recognize brands, especially in developed countries and regions.

Enterprises in those places also operated brands earlier,

, no one is completely ahead.

It's a pity that Takeda Pharmaceutical, once the loudest drug brand in neon, has collapsed

So this time, Neon's pharmaceutical companies will launch an advertising campaign.

Fu Liang understood.

, the only way the other party can deal with it is to publicize

Don't think that drug promotion is useless. In fact, many pharmaceutical companies have developed through advertising.

For example, domestic Xiuzheng, Daji, Baiyunshan, Bingcheng Pharmaceutical, Tongrentang, etc. all rely on advertisements to calculate a certain drug with an annual sales of tens of millions

The product suddenly turned into an annual sales of more than one billion yuan, which solved the financial problem in one fell swoop, and the development entered the fast lane.

ask for flowers

There are many broad-spectrum drug markets, and the best-selling drugs are not those from big pharmaceutical companies, but those that are well advertised

For example, if they have a cold, many people will buy medicines such as white and black, but they actually doze off after taking the white tablets.

Speaking of counterfeit medicine, people think of Stashu, Daxi and so on.

When it comes to calcium supplementation, I think of brands such as calcium gluconate and lid in lid

These have long since become household names through advertising, thus making a lot of money,

Even the production process of many drugs is exactly the same, and the ingredients are exactly the same, but as long as the other party changes a catchy name, advertises it, and sells it.

stand out.

These are not only used in domestic dialects, but also in the markets of Xiahong and other countries.

It's a pity that the domestic drug brands are too scattered. Fu Liang's sales company sells some drugs that he thinks are relatively good, but there are no drugs in Neon.

any popularity.

He can only rely on his hugely insured advertisement to drive a wave of sales, but he cannot advertise in a targeted manner.

Unless the drugs he developed are on the market, he will have to wait for a while. After all, it is a prescription drug that has just been launched, and it has to go through four phases of clinical trials.

Advertising is not allowed.

Seeing Fu Liang frowning, Li Xin'er smiled and said, "Are you worried about how to compete with Neon's pharmaceutical companies? You forgot the competitors I just mentioned.

"Think about how many medicines in China are sold, especially in small pharmacies in those places.

Fu Liang thought about it for a while, and suddenly realized: "You mean, increase the profit for the Neon drug retailer?

Li Xin'er nodded: "That's right. We are imported drugs, and we can borrow your name now, why can't we sell them more expensive?

"In addition, most of the pharmacies have no affiliation with pharmaceutical companies. If pharmacies want to make money, of course they are selling more profitable drugs?

"So instead of cutting prices, we want to raise them!"

PS: There is another chapter ahead, don't miss it.Ask for flowers, ask for evaluation, ask for automatic subscription!!!

Chapter [-]: Theirs are more expensive, why do they sell better?

Sure enough, in less than a week, Neon's pharmaceutical companies have fully launched an advertising campaign in the Neon market.

Major pharmaceutical companies have advertised their medicines, mainly Kampo medicines, which is self-evident.

This is also the strategy formulated by the Neon Pharmaceutical Industry Association. Only in this way can Neon people re-recognize Neon's Kampo medicine and abandon the

Oriental Chinese medicine.

If it is Fu Liang's drugs to seize the market, they may not be able to withstand it. After all, there is a clear gap in the efficacy of the drugs.

But other pharmaceutical companies in the East are taking advantage of the east wind and want to make a fortune from Neon's pharmaceutical companies. How can this be done?

Those medicines have never been in the eyes of Chonghong's pharmaceutical companies.

Hundreds of companies in Xuehong make Kampo medicine, with annual sales of more than [-] billion US dollars, while there are [-] companies in the east that make Kampo medicine, with annual sales of more than [-] billion.

The US dollar is also mainly in the eastern market "four seven zero".

They are the first foreigners to work on the same team.How can I be overtaken by the back?

Advertisements are overwhelming, not only TV advertisements, but also Internet advertisements, radio advertisements, newspaper advertisements, magazine advertisements and so on.

Covering all aspects and angles, this also makes many other products of Neon unable to buy advertising space.

As long as you watch TV, you are bound to see advertisements for Kampo medicines.