My Medication Side Effects Are Too Popular

Reading newspapers, there are advertisements for Kampo medicines every day, including the advertisement spaces of subway stations and Shinkansen lines, which are also contracted by the advertisements of Kampo medicines.

This makes the other industries of Neon scream that these pharmaceutical companies are going crazy!

Advertising on such a large scale, and all the peers are doing it, is bound to cause involution

As a result, some pharmaceutical companies will not be able to handle it and make ends meet, thus going bankrupt or even being acquired by other pharmaceutical companies.

But if other pharmaceutical companies advertise and you don't, then you won't even have a chance to struggle, and you can only watch your own drugs go unsalable.

Here, the sad companion is Takeda Medicine. They also have superior Kampo medicines, but those media refuse to advertise them.

Because Takeda Pharmaceutical's reputation is too bad, they are happy to report the negative news of Takeda Pharmaceutical, but to advertise Takeda Pharmaceutical, let's forget it.

Anyway, their current advertising space is also very easy to sell, why bother to find it?

As a result, in just one week, Takeda Pharmaceutical's drug sales fell sharply again. Seeing that even the first team of Neon Pharmaceuticals could not maintain it.

Pfizer was still miserable

At least Pfizer has retained the generic drug business, and its brand recognition is okay.

However, Takeda Pharmaceutical has not transformed, and it seems that it is too late to transform now.

It was also during this period that Neon people became more recognized for Kampo and Chinese patent medicines. When they went to the pharmacy to buy medicines, they would also choose this.

over-the-counter drugs,

Time flies fast, and by the end of the month, many pharmaceutical companies in Meihong are looking for retailers to ask for sales statistics, and want to see the sales of their competitors' drugs.

Know the market share of your product.

They feel that as long as they occupy the neon market, they will be able to have a base and better expand externally.

But when they got the sales statistics, they immediately regretted it.

The president of Xuehong's Kampo pharmaceutical company, Yamashita Pharmaceutical, looked at the statistics table: "This is not right, why is our sales not growing, our market

Why is the share still declining?

They do a lot of advertisements, and they are also Kampo medicine companies for decades, and their popularity in Neon is not small.

This time the advertisements are overwhelming. They have also carried out key promotions on several TV stations, and they have also advertised on popular websites. There is no reason for the market share to increase.

Lowered?

He would like to see which pharmaceutical company stole his market share!

No, why is the sales of Kampo medicines of every pharmaceutical company declining?

During this period of time, it was all advertisements for Kampo medicines. The sales of medicines should increase. What is going on?

When looking at the end of the sales stats, he sees some tenths of a percent of the market share, and if it's just one or two, he won't look at it

But when there were dozens of data at a few tenths, he realized it.

Combined, this exceeds [-]% of the market share. It is no wonder that the market share of all pharmaceutical companies has declined. It turned out that these drugs were taken away.

Although these pharmaceutical companies have different brands and different manufacturers, they have one thing in common: they are all imported from the East!

There is no reason. Those pharmaceutical companies can't grab the advertising space, and they haven't seen how to advertise. Why do they occupy such a high share?

Price reduction!

It was the only answer he could think of.

Well, the pharmaceutical companies in the East dare to fight them in a price war, so he will contact other peers, and he must teach the pharmaceutical companies in the East some lessons!

But before that, he has to see how much the price has dropped. If it is too much, they may not be able to beat it.

After all, the profit of Kampo medicine is only about ten percent.

Made a phone call and asked the retailer for the retail price of those drugs, he was wrong when he heard the price.

Yesterday, why is the price of Chinese patent medicine in the East more than [-]% higher than that of them, and even a lot of them are [-]% more expensive?

Their prices are more expensive, why are the sales still rising?

I don't understand, he went to the pharmacy,

, to see for yourself what's going on

As soon as I arrived at the door of a nearby pharmacy, I saw people in cartoon doll costumes handing out flyers

He took a leaflet, and it was all those oriental Chinese patent medicines. The price was indeed much more expensive than their medicines.

"That's why oriental medicines are promoted by handing out leaflets at the door of pharmacies.

, thereby increasing sales?

This shouldn't be the case. Their medicines have TV advertisements. Why do consumers still choose the flyer advertisements at the door of the pharmacy?

Isn't this kind of flyer advertisement generally used for discounts and promotions?

This price is not attractive at all!

He looked at the back of the flyer, and only then did he find some mystery.

The sales agent companies with these drugs printed on them are all FL drug sales companies, which is Fu Liang's company.

: Once you take these 3.2 medicines and there is an accident outside the instructions, you will be compensated

And said that the drug has a huge amount of insurance.

But that's all, it shouldn't sell so well, right?

He pushed open the store door and walked in, only to see a salesperson greet him.

"Hello, sir, what medicine do you need? We have Kampo medicine imported from the East, which has been certified by Mr. Fu Liang, and the effect is absolutely good.

"If you have any adverse reactions that are not on the instructions, you can file a claim. These medicines are all on the shelves here. If you have dark circles under your eyes, you must have been very late.

Xu, let's order Liuwei Dihuang Wan.

He finally understood why their sales had declined.

This special pharmacy mainly promotes Chinese patent medicines from the East. Can they sell them well?

Co-author they spend so much money on advertising, it's better to make some more profit from the pharmacy

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Chapter [-]: Neon Pharmaceutical's Counterattack Plan

Fu Gao looked at the sales statistics and was very satisfied

Although this sales model is old-fashioned, it works well.

Whoever masters the terminal retailer can occupy a larger market, which can be reflected in the enterprises that sell beverages

Coca-Cola and Pepsi are not just bombarded with advertising all the time, they also have great deals on end retailers

For example, making plaques for some small supermarkets, giving ice drink cabinets, placing vending machines in some popular places, etc.

Because no matter how well you advertise, consumers end up going to the retailer to buy.

You want to drink Pepsi, but the other party tells you that it is only delicious, and many people will buy it because the taste is similar.

The retail price of all the proprietary Chinese medicines that Fu Gao sells to other companies has increased, and the reason given is that it was a price reduction before.

Although many people do not understand why there are also price reductions for medicines, it seems that there are no regulations.

Now nominally the normal price has been restored, but in fact the price to major pharmacies and drug retail companies has remained the same.

In other words, Fu Liang's profit margin has not increased, but 11 has increased the pharmacy's profit margin by about [-]%.

With such high profits, will those pharmacies not be tempted?

It's like a pharmacy on the street in China. Why do many medicines and nutritional products often do activities, what to buy a few to get a few, to buy any medicine to send eggs, and wool to come out

On the sheep, the pharmacy made a profit in name, but actually made more money.

Maybe Leihong doesn't like so many old men and women in China who like to pick up cheap prices, but the main consumer of Neon is housewives.

Li Xiner also told Fu Liang that Fu Liang was a super idol among the housewives of Neon.

Therefore, the medicines recommended by Fu Liang, those housewives will be willing to buy them.

In addition, the price is higher, it is imported from the birthplace of Chinese patent medicine, and the efficacy and adverse reactions are relatively clear, so it will naturally sell better.

"Xiao Wang, continue this sales strategy, you can give those pharmacies some subsidy for leaflet advertising, it is considered that we have paid for the advertising fee, in this way they will be more

If you work hard to distribute flyers, you will also work harder to sell.

Xiao Wang said with a big smile: "Boss, this method is so easy to use in Neon, do those Neon pharmaceutical companies regret it now?

Does Fu Gao not know?Hong's medicine was stunned, but this was just the beginning.

All of them are the same, with a look of disgust

At this time, all major pharmaceutical companies in Neon are looking at the sales statistics.

Spending a lot of money on advertising, not only did the market share not increase, but also decreased.

It feels like swallowing a fly

Some acquaintances got together and wanted to discuss a good solution

"My company spent [-] million yen on advertising last month, and as a result, the sales of medicines did not increase, but instead declined. If this continues, there will be no

In three months, my company will be in a loss.

"Maybe in six months, maybe ten months, my company may file for bankruptcy.

"Sakura Medicine's Koichiro Yamada said depressedly.

"Me too." Watanabe Junsuke of White Dragon Medicine couldn't help but agree, "My company probably won't last for a year, I thought the market was taken away by you guys.

, or other domestic counterparts, but unexpectedly it turned out to be an Eastern Chinese patent medicine.