"You said that Oriental Chinese patent medicine stars are more expensive, and the effect is not necessarily better than ours, why are people willing to buy them?
"Could it be that just because the price is expensive, the effect of the medicine is better? Then we also increase the price?
Yamada Koichiro shook his head: "The sudden increase in our drug prices will give consumers the illusion that we are just trying to increase profits, unless all the
Pharmaceutical companies have raised prices together, but can you convince other pharmaceutical companies?
They have a relatively good relationship. Although there is competition, they also cooperate.
But the relationship with other pharmaceutical companies is only competition. Why should others listen to you?
They are not imported drugs, but the price has risen to the same price as imported drugs. Will consumers still be willing to buy them?
If they were housewives, they would not be willing to buy it.
"Then what should we do?" Watanabe Junsuke couldn't help but ask, can't they just sit still like this?
, the family is about to make ends meet
Pharmaceutical companies that have been in business for so many years will not even do other business. Once the pharmaceutical factory is shut down,
"Fu Liang can sell Oriental proprietary Chinese medicines to our Neon, why can't we sell medicines to the East?" Koichiro Yamada asked rhetorically.
Everyone's eyes lit up, yes, Dongfang is also one of the top markets for Kampo medicines!
When their Kampo medicines arrive in the East, they will also be imported. Can they be more expensive?
It seems that I heard that Orientals like to come to Luhong's drugstore to buy things, not only cosmetics, but also some medicines.
In this case, they will sell the medicine directly to the East
They have tried it before, but because there are too many Kampo medicines in the East, and more than [-] companies produce them, it is difficult for them to sell them.
In addition, many Orientals do not have high recognition of Neon's Kampo medicine. They even prefer to ask a Chinese medicine doctor to prescribe Chinese medicine directly, boil it and drink it.
But that was before, and now Fu Liang has revitalized Dongfang's proprietary Chinese medicine, which also gave them a chance.
If Fu Liang's medicines can be sold, then their medicines can be sold!
They want to formulate a counter-offensive plan. When the Eastern Chinese patent medicines are aggressively attacking the neon market, they will attack the Eastern market.
, as long as they get half of the Eastern Chinese patent medicine market, they will also make a lot of money.
In the future, even the neon market will be won by Oriental proprietary Chinese medicines.
After all, the population of the East is several times that of Neon!
After a few discussions, they told some pharmaceutical company bosses they had made friends with, so they spread the word about ten,
.Ten hundred.
Soon, the pharmaceutical companies that made Kampo medicine in Neon decided to sell the medicine to the East and occupy the market in the East.
They quickly found some agents and began to produce new drug instructions,
:Add Chinese description, a freighter full of medicines, sailing to the east.
Fu Gao was approving this document in the laboratory, and assistant Xiao Wang knocked on the door and came in.
"Boss, Neon's pharmaceutical companies have sold their Kampo medicines to our country.
Fu Liang stopped writing: "How is the sale? Are the sales channels good and the price high?
, The sales channels are currently general, and there are not many drug sales companies willing to act as agents.
'The price is generally [-]% more expensive than similar domestic drugs,
"For the time being, it seems to be selling very poorly,
.I don't know what will happen next
Fu Gao smiled without lips: "Then they will sell even worse. I really thought that if our drugs attacked the neon market, they would be able to counterattack the eastern market.
"Let them know that they could not occupy this market in the past, nor will they be able to occupy it in the future!"
Product
Chapter [-]: Why can't we sell if we increase the price?
Competing for the market among peers, this is a very common business method
Fu Liang also thought that Neon's pharmaceutical companies might come to compete in the East, but he didn't take it to heart.
, the market share of [-] billion US dollars a year, the East is only more than [-] billion US dollars
Because don't look at Miehong's pharmaceutical company Kampo, which seems to be the world's leader,
However, the recognition of Chinese patent medicines by the Orientals is different from that of Wenhong.
They will buy some finished Chinese patent medicine preparations, but more often, they will buy some medicinal materials, some are prescribed by doctors, some are not made by themselves.
Know where to find the recipe.
Therefore, in terms of Chinese patent medicine preparations, Dongfang is not as good as Neon, but in terms of Chinese herbal medicines, Dongfang is the world leader, there is no doubt about this.
Even the pharmaceutical companies on Neon’s side import some Chinese medicinal materials from the East, and most of the Chinese medicinal materials on Neon’s side are not available.
It's not that Neon's pharmaceutical companies have not tried to enter the eastern market before, but they have all failed.
After delivery, I found that there are not only many types of Chinese patent medicines in the East, but also many brands of similar products with different prices, but most of them are better than theirs.
much cheaper.
So their medicines can't sell at all
This time, Neon's pharmaceutical companies thought that they did not make enough profits for retailers. They learned from Fu Liang and adopted a method of high pricing and high profits for retailers. Hope
Grab a quick market down.
Even if they only occupy [-]%, they are not at a loss.
But this method was glanced at by Fu Liang, and he knew that it was doomed to fail.
Because those pharmaceutical companies in Xiahong do not understand the domestic drug sales model at all, people in the East no longer buy things only by price.
In the past, many people liked to pursue expensive things and imported goods, but now everyone prefers to buy the right things
Proprietary Chinese medicine, buy imported goods, is this not a joke!
Can foreign Chinese patent medicines be authentic?
Many people even say that this is to ship domestic proprietary Chinese medicines overseas, and then come back after passing the customs, and export them to domestic sales.
The same medicine, why buy expensive?
What's more, many of Xiahong's pharmaceutical companies have joint ventures in China, and even some drugs are really produced in China.
Fu Gao just let Xiao Wang pay attention-
, I don't care anymore
Every day, he is still busy looking at the clinical trial results of some proprietary Chinese medicines, and by the way, he develops some new medicines with special effects.
A month has passed quickly, and many pharmaceutical companies in Neon are waiting for agents to replenish their supplies, and at the same time report to them the good sales results in the eastern market.
In the first month, what they could accept was not very good,
, After all, the advertising effect has not come out yet.
But after waiting for a long time, I didn't see the agent calling.
They couldn't help but took the initiative to hit them.
Yamada Koichiro called the agent of their pharmaceutical company: "Hey, I'm Yamada Koichiro, how much are you going to ask for this month?"
Agent: "Huh? We didn't say we want goods this month. Didn't the contract say that there is no mandatory sales task?
If it weren't for this clause, who would be willing to represent Neon's Kampo medicine?
So many proprietary Chinese medicines sold in China are average, let alone foreign ones.
Ichiro Yamaguchi was stunned: "What are you thinking, you don't need replenishment? Are our medicines not selling well?
The advertisement is done, tell the agent that the pharmacy has a high profit margin, is this not enough?
"Yeah, the sales are not good. We supply some pharmacies, and new drugs are supplied first, and we will see how the other party sells them, and then the other party will decide whether to
In bulk.
"There is no pharmacy looking for us to stock up now, why should I replenish it?
Koichiro Yamada is puzzled, isn't the profit margin I give you high? We are imported medicines, don't the oriental people like our neon imported products very much?
After hanging up the phone, Yamada Koichiro asked their person in charge in the east to go to some pharmacies to see what was going on.
- Is the agent not enough
Yamada Yajiro came to the pharmacy, and the eldest brother asked him to check the sales of medicines in the pharmacy in the east, and also checked a
He came to a pharmacy and saw a poster of the store selling neon Kampo on the glass door of the pharmacy.
And there was also a leaflet at the gate of the day. He took one and it did contain their company's medicines.
Walking into the pharmacy, he asked in blunt Chinese: "Excuse me, how do you sell Neon's Kampo medicine here?
"It's all here, do you want to buy it? I suggest you buy our oriental Chinese medicine, the effect is better.
Yamada Yajiro: "???
Why is this different from what my brother said?
Didn't the eldest brother say that they gave these pharmacies high profits, shouldn't they mainly promote our medicines?
He looked at the counter and found their neon medicines. They were all on the lower level of the counter, a place that was not easy to see.
In the places that are easy to see, there are some large boxes of medicines. If you look closely, the price is twice as expensive as their neon imported medicines.
The medicine that the clerk recommended to him is this medicine.
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