Cosmetics also need clinical trials because of the addition of chemical ingredients. However, different products require different data, such as facial masks.
Much simpler.
The boss agreed, and Xiao Wang also wiped his face: "Boss, can this super moisturizing factor be made into a hand cream? In winter
Many people will still buy it.
Although Xiao Wang doesn't use cosmetics, his fiancee does.
Fu Gao's eyes lit up: "That's right, this is another development direction.
"But let's start with face masks. Those cosmetics companies with big international brands are not aggressively attacking the eastern market?
"He also said that Xinmei Company lacks new products and has insufficient product categories. This time, let them see what is called a mask strategy!"
Chapter [-]: Advertise with my name!
Ordinary cosmetic filing and approval does not take long, as long as it is not a special feature of national makeup.
If it is a national makeup special character, it often takes more than a year to do it, which is also to ensure safety.
All the peers are the same, so there is no one to suppress anyone, but it just delays the time for some products to go to market
Masks, makeup and makeup are enough, five days for filing, and another fifteen days to get approval.
When Li Xiner was researching and developing Fu Liang,
While expanding overseas sales channels, expanding production plants.
After the approval was issued, production began immediately, and at the same time, we went to buy advertisements.
At this time, in the domestic market, you can see overwhelming cosmetics advertisements. These brands compete for advertising space, which leads to the crazy price of many advertising spaces.
The original advertising space of tens of millions has now risen to [-] million.
Instead, it was the advertising space of popular programs, all of which were bought by these cosmetic companies.
Even if you can't be named, you must become one of the advertising sponsors.
After Li Xiner notified the company to start the production of facial masks, she frowned as she looked at the advertisement quotation that the secretary gave her.
"It has risen so much? But this is also a good thing, many small cosmetic companies are about to be eliminated.
Immortals fight, moon people drink.
"What's going to be eliminated?" Fu Liang's voice came from the door,
With a confident smile on her face, Sol Xiner walked out from behind her desk: "Of course, many cosmetic companies are going to be eliminated.
Li Xiner's secretary saw Fu Liang come in, turned around and went out, she wouldn't stay here as a light bulb.
Fu Liang sat on the sofa, and Li Xiner sat next to him.
"How is it, is there enough money? I'll transfer some more to your account?" Fu Liang asked with a smile.
"For ten billion dollars, how could I spend it so quickly. Besides, for this time I advertise in China, two hundred million dollars is enough.
Li Xiner has a general understanding that the advertising funds invested by those foreign cosmetic companies are only [-] to [-] million RM.
price result.
Otherwise, under normal circumstances, their advertising expenses in a quarter are only tens of millions of RMB, and [-] million to [-] million in a year.
Cosmetics advertising is calculated by the number of times. Generally, the number of advertisements for a brand is less than [-] per year, and the average is less than three per day.
But they often sponsor a variety show, a dozen times a week, once a week.
Or run prime-time commercials on TV,
, play one before a TV series airs, and play one after it airs
But this month, all cosmetics companies' advertising volume has increased several times.
There are also many types of products covered, and many of them have invited international supermodels or Oriental stars, international stars, etc.
Hope to use the star effect to drive product sales.
Those brands have increased their investment,
One is to seize the market in the East, after all, this is an emerging market with the greatest potential;
I'm afraid of Xinyang's cattle storage space for your cosmetics.
They can accept some best-selling items of Xinmei Cosmetics, such as hair removal cream, light spot cream and so on, but they do not want Xinmei's brand value to continue to increase
Drive sales of other products.
The best thing is that Xinmei Cosmetics only has these two best-selling products, so that everyone does not interfere with each other, and they can all give up this market.
But Sol Xiner's appetite is not so small. Fu Liang gave her so much money, and gave her new formulas to produce new products. She really wanted to do it.
Industry leader!
"My plan is to spend [-] million US dollars in the next three months on the next popular domestic programs, self-media, magazines, newspapers, stations and other media.
Positioning advertisers".
"Wherever they are, let them see our ads, see ads for face masks, in their lives.
"And we will launch discounts offline and advertise online with e-commerce platforms. As long as everyone searches for facial masks, we will always be the first to appear.
The product
"I don't believe it, so our sales can't go up!
There is no doubt that advertising drives sales.
What's more, this time, she not only asked the original spokesperson Yang Ying to add some commercials, but also invited some middle-aged women to do commercials and young idols.
Fu Gao looked at the advertisement words and advertisement pictures on the table, and said with a smile: "You can add a sentence to the advertisement, the formula was developed by Fu Liang.
Although most people don't know what Fu Liang looks like, it doesn't affect them knowing Fu Liang's name.
And thanks to the amazing effects of the medicines developed by Fu Liang, everyone is concerned about the cosmetic ingredients developed by Fu Liang,
There must be this great trust
Li Xiner shook her head: "No need. After all, these have not been tested for a long time. Maybe most people are fine, but in case someone has allergies or other diseases.
If he appears wet, it will not affect you well.
Fu Liang fucked Li Xiner's hair:
". What are you afraid of, if there is any, please mark the cause of allergies, so that everyone can rest assured. In fact, all the
Some people are allergic to cosmetics.
"And I also believe that there is no problem with the ingredients of the drug I developed. The risks that should exist have already been marked.
There is absolutely no adverse reaction to any drug. In fact, everyone knows in their hearts that what they are worried about is that they have caught up with adverse reactions, especially if they occur.
Some adverse reactions that are not marked on the instructions.
In this way, some people can use the added ingredients to find recommendations, and they will not believe any expert who dares to be irresponsible without any evidence.
Doubt Fu Liang!
"Okay, that's the decision. I also want to see how it works when I advertise with my name.
Fu Liang didn't ask Li Xiner to refuse again. It's his own business anyway, so why can't he use his name (Li Haozhao)?
He and Li Xiner, what else do they have to do with each other?
Li Xiner looked into Fu Liang's eyes and nodded: "Okay, I'll ask them to add it to the print advertisement.
"In three months, I want a [-]% share of the mask market in the East, and in a year, I want a [-]% market share!"
Three months later, we also used the East as a springboard to enter the European and American markets. At that time, our overseas sales channels were almost established.
just use
Check out this product. "
Li Xiner was also full of confidence at this time, with Fu Liang's support, plus the advertising plan she made herself, and even consulted her father, what else could she do?
worried?
She has spent so much money now and is waiting for the final result.
This new product sale will not disappoint her luck!
PS: Ask for flowers, ask for evaluation, ask for automatic subscription! ! !
Chapter [-]: One month, the world's first sales!
"XM Acne Removal and Moisturizing Mask, Mr. Fu Liang developed the core formula to have smooth and tender skin even in adolescence!
The three teenagers read the advertisement words, matching their delicate skin after makeup and retouching, it is really attractive
After the three of them endorsed this product, they also tried it out, and the effect is really good.
After using it for a few days, my face is really less prone to breakouts, and even the effects of frequent makeup have disappeared.
After seeing this advertisement, many college students choose to buy some to try.
Several direct-sale stores of online shopping platforms also have discounts, and the discounts are only for one month.
- If you buy it after a month, the price will go up.
Some people bought dozens of tablets without hesitation, and there are discounts if you buy more, so you can share the cost among roommates.
This way everyone will put on the mask together, and it will not be so embarrassing.
Otherwise, a boy would go to sleep and exhale a mask on his face, always feeling a little bitchy.
But the power of role models is endless. When the three little ones that girls like are also put on masks, the male students don't care anymore.
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