My Medication Side Effects Are Too Popular

For a while, the domestic acne-removing mask market expanded rapidly, but many manufacturers of such masks found that their sales were declining.

Obviously the market is expanding, why did their sales decline instead?

The fundamental reason is that everyone buys XM's 537 film, the price is cheap, and the advertisements are overwhelming.

For some office workers, this acne-removing and hydrating mask is not very popular, because they don't get acne much.

They prefer the moisturizing and beautiful mask.

Yang Ying's endorsement, the face value on the camera is really very high.

And I heard that when promoting offline, Yang Ying also directly removed her makeup, so that everyone can see her skin, it's really self-conscious!

Originally, Yang Ying was the queen of advertising. Her advertisements are very effective in many parts of Asia, because her appearance conforms to the aesthetics of Asians.

In the future, Yang Ying's advertisements will not only be placed in the Guodong market, but also in many Asian markets such as South Korea, Neon, and Nanyang.

Yang Ying has been on a lot of variety shows recently. As long as you turn on the TV, you can see her face, and you can see that she is recommending XM Meizi mask.

In fact, many people feel that they are not white enough.

, I often get very thick when I wear makeup.

But it's too thick, not to mention that the skin is not breathable. If the quality of the makeup is not good, and the makeup will come off after a little sweat, it will be uglier than no makeup.

-XM wrinkle firming mask endorsed by an actress in her [-]s, when her face appeared on the advertisement screen, many middle-aged people said that she

I didn't expect to see him for such a long time, this guy is still so beautiful, and he made a promise that he never had plastic surgery or injections on his face.

No plastic surgery, no injections, and I still can't see any wrinkles, it's incredible!

She also uses this mask? Bought it for my wife!

The advertisements of the three masks are more than one, which also means that the market is bigger than one.

A week later, the store sales statistics of the three masks were collected, and Li Xiner had a smile on her face. The first goal seemed to be achieved.

But when she saw the sales statistics of the e-commerce platform, she was shocked.

"How come there are so many?! The discounts are almost the same, and the physical store can still get trial packs of other products. Why do people like online shopping so much?

The online shopping environment in the East is actually much better than many developed regions in Europe and the United States, thanks to the better domestic logistics, and the mutual cooperation between several major e-commerce platforms.

competition and improve service quality.

Li Xiner has opened direct stores on major domestic e-commerce platforms, but she did not expect such a high sales volume, and there are almost no returns and no bad reviews!

Fu Liang sat on the sofa: "Maybe people are lazy these days, why go to the mall to buy it if you can deliver it directly to your home?

"Cosmetics in shopping malls are more expensive, more authentic, and easier to sell after sale. They are liked by the rich and the elderly. Online shopping is more popular.

It is liked by Xiangnian and middle-class families.

"Don't forget, many elderly people in China are reluctant to use cosmetics, even if their (bbdc) pension is seven or eight thousand a month, they prefer cheap

"They are not very receptive to this kind of novelty. Slow development is needed, and the future market expansion will be on the elderly and men.

Li Xin'er looked at Fu Liang in surprise: "You actually know this?

Fu Liang has never managed the company very much, and he has not made much achievements in operations. Most of them rely on money to hit the market.

Moreover, the medicines developed by Fu Liang are very effective, they do not need to be advertised, and there are no competitors, so Fu Liang's shortcomings are not a big deal.

But this time, the analysis of the mask market made Li Xiner impressed.

Fu Liang raised his head: "I still can't understand a little bit? Anyway, according to the current situation, the mask market in the East has expanded again, how much market can it eat?

The share can be seen from the sales in the first month.

As long as many people use this product for a month and discover the benefits of this product, they will love it.

When consumers buy a whitening mask, they will also come with a wrinkle-removing mask or an acne-removing mask. This trial product is also a promotional tool.

After using it well, it's hard to stop buying and using it unless you really run out of money.

But the price of XM's mask is not high, during the discount period,

It's only a few dollars a piece, and there are gifts.

However, after everyone is used to it, the regular price will be restored, and at that time a piece will cost more than ten yuan!

The price is also not expensive, and it is affordable for many office workers, and some college students can also afford it.

After that, you can also launch some high-end silk masks, light lines + whitening, the price can be doubled again, go high-end i

This month, the XM mask launched by Xinmei Cosmetics Co., Ltd. has more advertising than those Internet products that burn money to promote.

Those products only burn [-] million to [-] million yuan a month, but the advertising fee of XM mask this month exceeds [-] million yuan!

The advertising fee alone, not the subsidy fee for discounts and promotions, is unprecedented.

-The monthly sales statistics are finally out. When Li Xiner saw the sales above, she couldn't stop smiling.

"Fu Liang, guess how much our face masks sold this month?

Fu Liang thought for a moment: "Five hundred million?

The average monthly sales of facial masks in the eastern market is [-] billion, [-] million, or [-]/[-], exceeding the [-]% market expected in the first month

Li Xiner stretched out her hand and gestured: "Eight hundred million! In just one month, we won [-]% of the market share and became the

No. [-] selling mask products in the world! "

Chapter [-]: The advertising fee has been increased, but the sales have not risen?

[-] million. Although the facial mask market in the East has expanded a lot due to Xinmei's strong intervention, Xinmei still occupies [-]% of the market share.

And the monthly sales exceed [-] million US dollars, which is the global sales champion of facial masks!

Monthly sales of other facial mask products can exceed -

- Ten million dollars is a star product, but before Xinmei's XM mask, it is not enough to see.

This is only the sales situation in the eastern market. At present, XM masks have opened up sales channels in some Asian countries and obtained approval.

Soon there will be a batch of facial masks for sale in overseas markets. What can be seen is that the sales of XM facial masks will become even more horrible next month.

"Three months from now, we will be the world's No. [-] mask manufacturer, and have no-competitors!

Li Xiner was full of pride at this time.

I originally thought that I would be able to occupy the eastern market in three months. After three months, I entered the overseas market and became the number one in the mask industry in one year.

But at present, it turns out that there is a market for face masks,

Not a single one can beat!

They only sell in the eastern market, and they have already won the throne of the leader

Fu Gao asked with a smile: "Can the production capacity keep up?

Li Xiner nodded: "I have not only expanded domestic factories, but also set up factories in Europe and the United States, where I will soon get the approval for listing,

After a batch of goods, the new product promotion will start.

"This year, the global mask market may reach [-] billion US dollars. I think the previous plan was conservative. We will reach the full market in three months.

One year later, it will occupy more than [-]% of the global market share! "

more than [-]% of the global market,

"Relying on this product, the sales of our Xinmei Cosmetics will also climb to a new peak. When the facial creams that lighten spots and whitens are launched globally next month, the sales will increase.

Will increase again!

Li Xiner was very excited. Her dream since childhood was to be an international first-line cosmetics brand, but after getting to know Fu Liang, it was easily realized.

"Look, what I'm saying, it's actually not that difficult to become number one in the industry." Fu Liang said with a smile.

L'Oreal headquarters, CEO Paul looked at the brand directors: "Can anyone tell me why our sales in the East are not growing?

This month, their L'Oreal increased a large amount of advertising investment, and the investment in one month was more than that in the previous six months.

As a result, sales barely increased, and advertising costs were spent!

For a company to make money, especially a large company, it is also important to save costs

It is often found that many large companies can turn a profit by saving a billion dollars a year with a cost-saving initiative.

Open source and reduce expenditure, L'Oreal chose open source and prepared for it, why did the sales not increase?

- A brand director said: "Mr Paul, it's because other companies are advertising,

, and there is also competition between our brands.

"When there's so much advertising done, everyone's share of sales doesn't change much.

Paul pointed to the brand director: "This is your answer? The East is an emerging potential market, and the market is far from saturated.

"Advertising increases, users should increase and the market expands. Our share can stay the same, but I'm asking why sales

No growth!

If so many advertisements are placed, or the company that leads the increase in the amount of advertisements in the East, the market share also drops, then it is not a joke?

Dongfang is currently a market that major brands and enterprises are competing for. If you lose in this market, it will have an impact on the overall situation!

A brand director raised his hand: "I think I know the reason. Because Xinmei Cosmetics has a larger advertising volume, which dilutes our advertising effectiveness.

"Secondly, Xinmei Cosmetics has a new type of facial mask, which has the effect of wrinkle removal, whitening effect, and anti-acne effect, which is the same as some of our products.

Flutter and cheaper.

"And the discount promotion of Xinmei Cosmetics made other cosmetics companies follow up, but we didn't, so we lost on the price.

Paul looked at the brand director and was slightly satisfied.

Don't be afraid of problems, you can find a way to solve the problem, but you don't know how the problem happened!