My Medication Side Effects Are Too Popular

"Then do you have a solution?" Paul interjected

"Yes. We also offer discounts and continue to increase our advertising volume.

The other brand directors immediately objected: "Mr Paul, you can't do this.

"We're overspending on advertising,

Continue to increase the amount of advertising, will other companies follow? Even if our sales increase, we will

The tears will also be low.

ask for flowers

"Xinmei Cosmetics invested [-] million in advertising costs last month, which is only in a market in the East, and their new product mask sales estimate is also

It's only about [-] million, and it's a total loss of money!

"And many of our brands are high-end, how can you easily discount them?

[-] million in advertising fees in exchange for [-] million in sales, this must be a loss.

If the [-] million advertising fee is exchanged for [-] million profit, then it is a profit.

Paul frowned and asked:

"But if we don't increase advertising costs and don't make discounts and promotions, and other companies do, our market share will remain unchanged.

continued to fall.

"If we lose the eastern market, then we will lose the throne of the world's leading cosmetics industry, you know that will affect our brand value.

How big is it?

What is in front of them now are two glasses of poisonous wine, they can only choose to drink the less toxic wine, and there is still time for treatment.

It has always been big companies burning money to grab the market. For the first time, they met a company that was not as good as them, burning money and robbing the market from them.

The sheep company straight is the female crazy, never seen before!

L'Oreal has set a strategy to increase its advertising volume next month, and other cosmetics giants have made the same decision

When someone does that, they can only fight

In fact, they didn't do this at all before. Everyone has a tacit understanding with each other. They can guarantee profits with less money, so why spend more?

When the time comes to cause other opponents to unite, they will suffer even more

But I didn't expect that Xinmei didn't talk about martial arts, and she just went straight to hard, and she used money to smash it, and it was successful.

They are also forced to throw money at them, otherwise they will lose more.

Knowing that it is to drink doves to quench thirst, I also want to go!

After Li Xiner saw that the advertisements of various cosmetics in the Oriental media had increased again, she did not hesitate to increase the advertising investment, just to give

Advertise the new whitening and lightening cream.

This year she is going to burn money to burn market share!

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Chapter [-]: Don't overlap the products I developed!

"Wrong, did you find that when you turned on the TV recently, there are advertisements for cosmetics everywhere? You said that cosmetics are so good, and they are still so expensive." A program

Staff complained to colleagues.

The colleague looked at him: "Then don't buy it for your girlfriend, is she angry? There are so many advertisements, my mother bought them, she used Dabao before.

"Your family is like this, so is my family. My wife didn't use cosmetics very much before, and now she's starting to buy them." Another programmer came over

The company's new product has just been handed in, and they just have time to take a break.

- Go to the smoking area to smoke a cigarette and chat.

"You tell me how much this advertisement will cost, just open a short video of shaking hands, it's all a cosmetic advertisement.

"There are also live broadcasts from other e-commerce platforms, my girlfriend watches it every day,

, bought a good "[-]" multi-mask.

"What brand is it, my wife has bought a lot of them too, saying it's from XM.

"Yes, yes, my family also bought the XM brand. I asked her why she chose this one and didn't buy a big brand. She said this is a big brand, or Fu Liang.

developed.

"She believed in the product developed by Fu Liang, so she chose this one, regardless of the spokesperson.

At this time, many brands are entrusting some consulting companies to do market research to see why their sales will decline. There are obviously many advertisements, and many

They are all popular variety shows.

, see a lot of people ah.

They all got-

- The same answer, because the formula of the XM mask was developed by Fu Liang!

Fu Gao is the world's No. [-] pharmaceutical expert. He has developed so many patented drugs with special effects and cured various cancers, and is deeply trusted by the general public.

Originally, many people fooled their girlfriends, saying that cosmetics are not good for the skin and are prone to skin cancer. Now it is not easy to use.

Can the products developed by Fu Liang be good?

You just don't want to buy it for me!

At this time, the sales directors of many cosmetic companies discovered that it was not that their advertising volume was less, but that the advertising spokespersons they hired did not.

Xinmei Cosmetics Co., Ltd. made a big move, printing the words that the formula was developed by Mr. Fu Liang on the packaging, and even printed it on many print advertisements

Such handwriting.

Fu Liang's name is more appealing than those international stars, especially in the eastern market.

At the headquarters of the Estee Lauder Company, a few Americans are devastated

"Have you communicated with companies such as L'Oreal, are they willing to work with us to reduce the amount of advertising?

"After communication, they are willing, but who can persuade Xinmei Cosmetics Company? As long as there is no reduction in one,

, we can not reduce.

This is the problem. Some people don't reduce it, and they don't dare to reduce it. Otherwise, the market will be handed over to others.

Publicity has a huge impact on product sales.

, sometimes even better than the price cut.

You cut the price, but they think your product is not of good quality.

Yashi Lantong felt very uncomfortable, but Xinmei couldn't communicate at all.

As soon as it was said that they would work together to reduce the amount of advertising, the other party said that all the money was spent, and there were still hundreds of millions of dollars in the budget that had not been spent.

This arrogant appearance made them very helpless.

But they also have billions of dollars in profits every year. Can they be counseled at this time?

Once you are discouraged, the cost will be saved, and the sales and profits will inevitably decline.

"Let's go through Johnson & Johnson to say hello to Mr. Fu Liang? We are willing to let Fu Liang take a stake in Estee Lauder, is this sincere enough?

Generally, when they encounter a brand that is emerging in a certain market, they try to suppress it, and they buy it with money.

But now, they can only do the opposite and let the other party take a stake in Estee Lauder, thus creating a situation where everyone is their own, so that the other party is no longer so crazy

Crazy grabbing the market.

"That's the only way, try it.

Fortunately, a director of their company is also a director of Johnson & Johnson. I hope it will be effective.

Fu Liang sat in the office and looked at the face of an American on the computer: "James, I'm not interested in investing in Estee Lauder. If they are willing to sell them all to

I can buy it.

James feels a headache. Estee Lauder has a net profit of more than four billion US dollars a year. Who would be willing to sell such a profitable company?

He agrees, and neither do other shareholders.

"Mr. Fu, can't we really negotiate? I can't agree to your condition. We all reduce advertising costs, and I can guarantee that Estee Lauder will help Xinmei.

Cosmetics are sold in North America through the exact same channels as Estee Lauder.

Fu Liang shook his head: "James, if you were me, would you agree?

Is ten billion dollars enough?Not enough I will add more.Advertising costs only a few hundred million dollars, can I afford it?

"I can invest in the construction of the channel myself,

"I like to be a leader in whatever industry I'm in. When Xinmei becomes a global leader, maybe we will reduce the investment in advertising costs.

"Xinmei's products are not many, but there will be more soon, and advertising will only increase, never decrease!

'You told the other directors of Estee Lauder, it's okay not to overlap with the products I developed, or you will lose!

James passed the message back to the Estee Lauder board, and members of the board were outraged.

"Fu Liang is too arrogant, why does he come to grab the market for our cosmetics? Let us take the initiative to avoid it,

Do you really think our brand is vegetarian?

"That is, cosmetics are not medicines. In many cases, the brand effect is more important than the effect. Our products represent high-end and high-end products.

What Xinmei does not have!

"We can acquire some cheap brands in the East and hit the market.