My Medication Side Effects Are Too Popular

Everyone has proposed solutions, but it seems that they are not so confident.

3.2 If they are really confident, they will not be so impatient, but just like before, when they meet their opponents, everyone sits and drinks coffee and snows.

, the problem is solved like chatting.

In fact, Estee Lauder has a relatively high positioning, so it is almost impossible to sell at a lower price, and there are very few discounts, unless it is when the stock is cleared.

But they have just launched new products, and the new products are discounted, which means that the brand style will decline and more consumers will be lost.

A director asked reluctantly

"We have so many cosmetic companies that have been operating for decades, just because of Fu Liang, do we want to hand over the market to others?

"What else? Unless our other companies can join forces and set a new standard, this is our last chance!"

Chapter [-]: Soaring sales, new industry regulations!

The production line of Xinmei Cosmetics is running fast, and boxes of masks and creams are quickly shipped to various places.

Many of these are delivered to the terminal for direct shipment to overseas markets

After more than a month of hard work, the overseas market has expanded very well. Many sales channels have been opened up, and agents in dozens of countries have been added.

Added thousands of counters.

Several new factories in Europe and the United States have also started production.

The expansion of Xinyang Cosmetics is going very smoothly, mainly because of the large amount of money.

In fact, the market expansion of many companies does not lack methods, but money.

With the strong support of Fu Liang's funds, the expansion of Xinmei Cosmetics will be much smoother.

While there has been resistance in many markets, no market is completely out of the question when money opens the way.

After broadening the sales channels, Li Xiner also began to increase the investment in advertising abroad, and quickly launched the product popularity.

After Fu Liang read 11 documents in the morning, Li Xiner came over

"It's not bad to look at the eight emotions, and the sales of new products are good?" Fu Liang asked with a smile.

Li Xiner nodded quickly: "Sales have once again exceeded expectations. Our acne-removing creams and acne-removing facial cleansers are selling very well, removing wrinkles and firming the skin.

sales of facial creams are also rising.

"This time, it is not only the domestic market, but also the overseas market. If it continues to develop at this speed, Xinmei's sales will definitely break through the third

Tens of billions of dollars, maybe even more.

"We have also entered the first tier of the international first-tier echelon, comparable to companies such as L'Oreal and Estee-Lam.

At present, the company only has two brands, one is XM, which is positioned in the middle and low end, the price is close to the people, the profit margin is not high, and the sales volume is extremely high.

Another is FX, which is positioned in the mid-to-high end, with high prices, outstanding effects, extremely high profit margins, and rising sales.

"You can be satisfied with them? Our plan is to reach $[-] billion in sales within three years and become the industry leader.

reminded,

Li Xiner rolled his eyes at him: "Can't we come step by step? Besides, many new product development has not been completed yet, our product line is far inferior to those top products.

Abundant cards.

"This year has only been more than half a year, and we have been able to successfully increase our market share from less than two percent to more than five percent in such a short period of time.

It's already great, right?

Is it possible to triple the sales volume, which is what the average company can do?

Fu Gao scratched Li Xiner's nose: "This means that my new product development is slow, don't worry, I have some good things for you soon.

Fu Liang is currently developing shampoo, but only one product of shampoo is definitely not enough, so more types of efficacy are needed.

Such as itching and dandruff, oil control, nutritional repair, supple and so on.

Until this development is successful,

Can be launched under the XM brand, or create a new brand that specializes in head care

The multi-brand strategy of many companies is to use different brands to sell different products, so that when people want to buy such products, they can think of it.

their brand.

Many people don't actually count Xu Fashui in the category of cosmetics. Those who dye their hair and perm their hair are considered cosmetics.

Fu Gao is also preparing to develop lip balm, including Pu Chan's lip balm and lipstick products, which are inseparable from almost every woman.

Adding a super moisturizing factor to the lipstick, the lipstick has the function of preventing dryness and cracking, which will be very popular.

A product can increase sales by billions of dollars. When more than a dozen types are added, can’t sales increase by tens of billions of dollars?

The rest is to rely on sales methods, brand promotion and other methods to increase the sales and market share of products, and achieve sales of [-] billion US dollars.

Possible

After all, many products developed by Fu Liang can almost achieve a factual monopoly.

Such as hair removal creams, masks, whitening creams, acne products, etc., the effect is better than similar products on the market

Advertising may be able to increase sales for a while, and the quality of the product can make sales grow steadily and widen the gap with other similar products!

Li Xiner put her arms around Fu Liang's neck: "You said that when Xinmei becomes the first in the industry, we will have a child, okay?

Fu Gao sat up straight: "Mr. Li, I decided to order [-] billion US dollars of products from Xinmei, you are already the first in the industry.

Li Xiner covered her mouth and smiled, was picked up by Fu Liang, and walked into the lounge inside

An hour later, when the two came out of the lounge, Li Xiner picked up the phone, and suddenly her expression changed.

Fu Liang looked at her: "What's wrong? Something happened to the company?

Li Xiner handed the phone to Fu Liang, which showed the message from her secretary.

The International Cosmetics Industry Federation issued an announcement: All new pharmaceutical ingredients added to cosmetics need to undergo long-term testing before they can be listed.

Comparable to FDA's approach to drug administration.

The testing procedures for imported cosmetics should be appropriately extended, especially for some cosmetics with new ingredients added.

cosmetic industry advertising,

, do not retouch pictures, do not use beauty filters,

, so as not to cause exaggerated effects and suspected false propaganda.

The cosmetics industry shall not sell at a discount, otherwise it will be regarded as unfair competition

Product approval will be cancelled.

These, the new $540, is obviously aimed at Xinmei Cosmetics

New drug ingredients should be tested for a long time, and the added drug ingredients can be clearly identified.

They have all been tested by the FDA and are allowed to be added to cosmetics. This is

To prevent Xinmei's new product launch time.

There is also a second item, which is to prevent Xinmei's new products from expanding in overseas markets. Some countries that could have obtained import approvals in the past few days, if suddenly

If the issuance of approval documents is stopped, many products will have to be re-transported to other regions, and even the packaging will have to be replaced, which increases a lot of costs.

Almost all advertisements in the cosmetics industry have been retouched.

: They have also used beauty filters, and now they are not allowed to use them.

The last one must not be sold at a discount, which is to prevent the low-price competition in the market. This is nothing. The products sold by Xinmei have no

is discounted.

Even if it is a few dollars a mask, the production cost is not more than one dollar.

But the above is ambiguous. If you include advertising costs, logistics, warehousing costs, etc., the cost will be much higher.

: There are only sales of over [-] million yuan, which is obviously a loss.

Just like last month, nearly [-] million advertisements for face masks were placed,

Those cosmetic companies are joining forces to target Xinmei!

PS: Ask for flowers, ask for evaluation, ask for automatic subscription!!.

Product

Chapter [-]: The popular female star live broadcast without makeup!

"Why, are you worried? This is not just a limitation of Xinmei's product launch time, their new products are also limited, everyone is the same

Fu Gao put Li Xiner's phone down, what's there to worry about?

In this way, it will be more difficult for the new products of cosmetic companies to enter the eastern market.

Since it is an announcement issued by the International Cosmetics Federation, Dongfang will abide by the way. For at least the next six months, don't expect to see those international big names.

Brand new cosmetics.

One day those international big names and the eastern market lack new products, then the market share will definitely decline.

After all, many cosmetic companies in the East have never joined the International Cosmetics Industry Federation.

Fang is already satisfied with making money.

In fact, an industry association is not qualified to formulate industry rules.

You can create some industry standards and let all consumers know, but you can't create some regulations

But the International Cosmetics Federation also cooperated with FDA organizations in Europe and the United States to jointly announce this decision, which forced Xinmei to comply.