They have opened up the market,

harvested.

It felt like a girl who had worked so hard to provide graduate students to become someone else's girlfriend.

Heart like a knife!

"Mr. Paul, but now that we have joined forces with other cosmetic companies, we cannot withdraw, at least we have prevented Xinmei from expanding overseas.

Footsteps.

They used the eastern market in exchange for Xinmei's lagging development in the international market, but the problem is that Xinmei's sales are still growing, and their sales

The amount is declining

At this rate, maybe Xinmei Cosmetics can catch up with their L'Oreal in sales this year, or even surpass them.

Bi Zhang can have sales of more than [-] billion US dollars in just one eastern market.

It's also easy, some cosmetics that have already been on the market cannot be withdrawn for approval.

The overseas market is [-] to [-] billion US dollars,

Just wait for Fu Liang to get angry, and the credibility of the FDA in that country will be greatly reduced.

What if the FDA of any country did this?

Paul talked: "That's the only way. Find a way to keep our market share in the East,

"Also, except for the brand of Little Nurse, the mask business of other brands should be stopped, and it will only be a loss if they continue to operate.

Several directors sighed. Last year, they stopped the business of hair removal cream. Although they did not do much before, they can have more than [-] million every year.

US dollar net profit.

Now the mask business is going to stop, and they need another piece of income

No way, who can beat Xinmei in perfect competition? 7

Not only Pingya, but other major international brand cosmetics companies have made the same decision.

On the one hand, we will reduce some unprofitable businesses, and on the other hand, we must also find ways to expand the market in the East and increase sales.

It can even reduce profit margins, but also keep sales and market share from falling.

They never imagined that some new rules were created to limit the development of Xinmei, but it made Xinmei develop better.

On the contrary, they have become constrained, and even their brand value has fallen.

Many people are beginning to regret it, knowing that they would not do it this way.

Xinmei also couldn't think of the idea of ​​live broadcast without makeup, and it wouldn't let their share in the eastern market drop so much, and even the global reputation is declining.

In the past, they wanted to sign a global spokesperson, and those female stars rushed to come.

but now,

- Everyone asked, do you need to live without makeup? Do you need to completely remove makeup during the live broadcast? If you need to, then sorry, they

Don't do this endorsement.

Once fans see them without makeup, their commercial value will plummet

The executives of Ronghe Cosmetics Company are in distress, but Li Xiner and Fu Liang are celebrating at home

"Don't those cosmetic companies prevent us from expanding overseas, then I will occupy the eastern market first, and then expand out.

Fu Liang looked at Li Xiner: "I have bad news to tell you that the new lip balm has been successfully developed, and some pharmaceutical ingredients can also be added to the lipstick, as long as

Users are not all right after eating a lip balm a day.

"There are also new hand creams, body moisturizing R, your sales share expectations in the eastern market may have to be adjusted again this year, and you may not have

Gotta rest.

PS: Ask for flowers, ask for evaluation, ask for automatic subscription! ! !

Chapter [-]: If you want to play, then have fun!

Now, it is not the advertising effect, not the sales channel, nor the product performance that restricts the sales growth of Xinmei Cosmetics, but the product type.

After all, the market for many products is so large that even if they occupy [-]%, they don’t have much money.

All the top cosmetics companies have very comprehensive product lines, and basically they also have products that other companies have.

Maybe a product can't make a lot of money, but as long as it can make money.

This is also a kind of publicity for the brand, giving consumers an impression that our products are complete and all your cosmetics can be purchased from us.

Even if some products lose money, they will continue to operate and slowly find ways to turn losses into profits.

Ruli really can't do it.Then buy a business that can make money on this product and help them make money on this product

If the brand of this company is good, then keep it. If the brand value is not high, it will directly ask the other party's products and sales channels, and use the other party's products.

Affix your own brand to sell and replace it

Fu Gao and Li Xiner both know the shortcomings of Xinmei Cosmetics, so they are constantly developing new products,

Using a common cosmetic formula, adding a new drug ingredient developed by Fu Liang, is a new type.

It's like lipstick color matching, Fu Liang doesn't understand at all, but many people understand.

The next step is to rely on the eastern market to enter the overseas market, and must get the world's first market share and sit on the throne of the leader.

Some cosmetic companies in Europe and the United States jointly formulated new regulations, which indeed affected the expansion of Xinmei Cosmetics and wasted a lot of their costs.

After all, expanding channels, adding counters, and opening up sales channels in some stores all cost money.

Now it's money spent,

, The lead channel was opened, but the product failed to keep up.

So although the sales in the eastern market are very good, Li Xiner is still unhappy

Too come can be better.

According to the performance of several previous cosmetics, it was a sure thing to be the first in the industry this year, but now it is uncertain.

But have you ever heard of that industry leader sharing a name with others?

Although it can be steadily promoted to one of the seven giants

It is only a temporary lead, and it may be surpassed at any time.

If it is, then it is not a real faucet,

"You don't need to worry about Xinmei Cosmetics during this time, and revitalize your Chinese patent medicine market. Chinese patent medicine has gained a firm foothold in Europe and the United States.

The counterattack of those pharmaceutical companies.

Li Xiner is very clear about tea. Cosmetics is her dream, but pharmaceuticals are Fu Liang's dream.

She will not let Fu Liang give up his original dream for his own dream

- Grasp cosmetics with both hands, and both hands must be hard!

Fu Liang smiled: "Don't worry, don't delay. I'll grab the medicine with one hand.

"Poor mouth. Cosmetics are not in a hurry, these are just products that add icing on people's lives, but medicines are people's

Li Xiner couldn't help but laugh:

indispensable things in our lives.

"You are the world's first genius pharmaceutical expert, how many people are waiting for your medicine to treat diseases, you are irreplaceable.

Fu Liang said indifferently: "I have already conquered so many cancers, what else do I need to do?

"The human heart cannot be completely satisfied, and all the diseases in the world cannot be cured. One day in the future, many diseases will mutate.

Special education drug resistance.

'I have accelerated the progress of the global pharmaceutical field for decades, and now I want to provide you with some good cosmetics, can't it? "

"Those remarks on the Internet are just deliberately guided by some big cosmetic companies, they don't want me to continue research and development, so that they can continue to make more money.

"How do you know it has nothing to do with the people from the small cosmetics company?

Li Xiner asked back:

Fu Liang spread his hands:

"Because small cosmetic companies have long been suppressed by those big ones and can't lift their heads.

In the past two months, when major cosmetic companies madly advertised in the East, some small cosmetic companies took the opportunity to make a fortune.

They do not advertise, but use micro-business, gold sales and other methods to let people sell products, many of which are three-no products.

Because of the high profits and the forgery of some documents, it has fooled many people who think that they will succeed if they work hard.

How can those big companies just watch their profits be split by these small companies?

ask for flowers

They took legal measures to crack down on such products. Not only did they beat Sanwu products, but also some small companies with legal approvals.

The company was also suppressed and went bankrupt

When big companies compete, they will never give small companies a chance to get cheap.

Just like the crazy advertising of Dongfang Liangle Group at the beginning, other carbonated beverages in China are basically invisible.

Was the Liangle Group at a loss at that time?

But it doesn't matter, they got the market, solved the competition and won in the future

Now the small companies are almost gone, and those small companies also know that it is not Xinmei that makes them have no market, but other big international cosmetics companies.

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