My Side Job is a Trader
Chapter 326: Top luxury
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A few days before the Spring Festival holiday, Zhang Xin and Li Xueer were particularly busy.
With more and more wealth, Zhang Xin has more companies, and the key thing is that these companies are not in the same place.
As company owners, Zhang Xin and his wife have to attend the annual meeting of every company. Therefore, Zhang Xin flew from Shanghai Stock Exchange to Xiangjiang Quantum Investment. After attending the annual meeting, he flew back to Hanyue and then went to Chaos Space Exploration Company of the Great Northwest.
Of course, as a not-so-qualified capitalist, as long as the annual meeting is finished, Zhang Xin will allow employees to take vacations in advance without deduction of wages. Meeting such a conscientious boss will naturally be welcomed by the employees.
As in previous years, it was twenty-nine at the end of the year, and my sister Zhang Miao came back from work.
After visiting a few houses, she finally chose a house on the top floor just to get the sun first in winter.
"Sister, you seem to be quite busy during this time."
Zhang Xin asked directly during the New Year's Eve dinner.
"Hi, I am very busy. I didn't expect that business would be so good after I changed my mind. The main reason was that people kept asking me to get the goods. Recently, it was basically the factory and the store running both ways. I have already opened several branches. Now there are my clothing stores in several large shopping malls in Shanghai Stock Exchange."
"Then your business is quite big, and you have started to open branches."
Zhang Boyu gave a compliment.
"Yes, I did not expect that young people nowadays like traditional styles of clothing. The clothes designed by Li Xueer solve the complicated dressing steps of traditional clothing and reduce the complexity to simplicity, but still retain the traditional style in appearance. This is also the main reason why it can be welcomed by consumers. After all, the main reason why traditional clothing was eliminated in the first place is that the dressing steps are too complicated."
Zhang Xin asked: "Imitation should appear on the market now, right?"
Zhang Miao gritted his teeth and said: "It has been there. When we started selling, some people questioned whether we could sell it. As a result, less than half a month after our business was booming, a follow-up shop appeared on the same floor of the mall."
Zhang Xin said: "Haha, it's normal. Clothes are not high-tech products. People only need to buy one or two sets and take them home for careful study and observation, and they will be able to reverse the pattern of the clothes. It is too easy to imitate. Therefore, the most important thing for you, sister, is to make a monument. When necessary, you can fight a price war while ensuring the quality. Don’t forget, you have your own factory. Those who follow suit need to entrust other people’s factories to produce. , Your factory may not even need to be profitable, and if those factories that produce on behalf of others are not profitable, who will help with production."
Zhang Miao nodded and kept Zhang Xin's thoughts in mind. After all, Zhang Xin is an absolute expert in the business field.
However, Zhang Xin thought for a while and felt that something was wrong. Once a price war started, the profit of the clothes could be said to be very meager, and the low price would make consumers form a habit, thus giving people a cheap domestic product. It will be very difficult to fix the impression and increase the price in the future.
Therefore, if there is no price war, there will be no price war. Once a price war is launched, it is very likely that the entire industry will be killed.
Zhang Xin pondered and said, "Sister, there is actually another way to try. Once successful, the profits will be very substantial."
Not only Zhang Miao, but other people also pricked their ears, wanting to hear Zhang Xin's views. After all, by listening to the real thoughts of the rich, they can also learn some ideas from them.
"Sister, you can make your products high-end, even personally customized, and only make money from the rich, take the boutique route, increase brand influence, and create domestic luxury brands, so as to avoid competing with those peers."
Zhang Miao's eyes gleamed slightly, and Zhang Xin can be said to describe a very bright prospect.
Luxury is something that almost every woman pursues, and now she can afford to buy these luxury goods, so this is nothing to her. If she can create a luxury product by herself, then she deserves pride and pride. Only to prove that he is better than other women.
Zhang Miao looked at Li Xueer, and Li Xueer blinked, feeling that this matter was very challenging.
But as long as you think of those Kuo ladies wearing clothes of their own design and comparing each other, Li Xueer will also feel very fulfilled. Conquering the rich is much harder than conquering ordinary people.
Zhang Miao asked, "Is it possible? You know that those luxury brands are basically century-old brands. It has gone through the test of time before they have won the favor of the rich."
Zhang Xin said: "Sister, do you think that with China's profound historical and cultural heritage, it will be inferior to those things with only a hundred years of history? Do you know that there are some things in China that even the wealthy people can't afford. I heard that Su The city has a traditional weaving technique, using a special kind of spider silk to make clothes. I heard that you can’t make a few clothes in a year. Each piece of clothing can be said to be invaluable. Do you still think that China has no luxury goods?"
"What kind of clothes? Clothes made of gold are not that expensive, right?"
Liu Dan and others found it incredible.
Zhang Xin said: "The main reason is that the materials used to make this kind of clothes are too special, the annual output is very low, and special weaving skills are needed. You know, in ancient times, this was a tribute to the palace, and only the emperor and empress were qualified to wear it."
Zhang Miao started to think carefully, and said, "You said that if I go to get a piece of clothing like this and use it as a gimmick and hold an auction, will it make the brand famous?"
Zhang Xin praised: "It's a good idea, but if you hold an auction, there can be only one thing, right? Besides, such a thing is not your brand product."
"this…"
Seeing that Zhang Miao was lost in thought, Zhang Xin smiled and said nothing.
After eating the New Year's Eve dinner and going to bed, Li Xueer lay in Zhang Xin's arms and asked about the topic at the dinner table.
"Husband, didn't you just finish talking? I always feel that you still have something to say."
Zhang Xin patted Li Xueer's bare shoulders and said: "Our Xueer is really smart. I really have something to say. In fact, it is not difficult to build a luxury brand belonging to China. The difficulty is that the output of products is not enough. China does not lack good things. The problem is that even for luxury goods, it needs a certain amount of output to support, otherwise it will never become a luxury in the eyes of the public."
"The clothes made of silk from spiders you said are really so expensive?"
"It is true. This is what a boss in Sioux City said when I was chatting with those bosses. Not only spider silk but also clothes made of lotus root silk are not cheap either."
"Huh? Can lotus root make clothes too?"
"Yeah, so don't underestimate the imagination and technology of the ancients. Compared with these things, LV and Hermès all stand aside. These are the things that the real rich people use. This is the ultimate luxury. ."
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