My Side Job is a Trader

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"I also want to try on the clothes you mentioned, and experience whether it is as good as you said."

Zhang Xin said: "The boss said that the clothes made of this special material seem to be unworn on the body. They are very light. They are lighter than the Susha Zen clothing once unearthed from ancient tombs. What's even more amazing is that, It is said that this kind of clothing is worn on the body, warm in winter and cool in summer. It can keep out the cold in winter and keep the body temperature. In summer, it will not sweat when worn on the body, and it will also feel very cool."

"real or fake?"

"I don't know whether it's true or not. After all, the boss said it, and I didn't wear it."

Zhang Xin made an expression that I don't know.

When he saw Zi, Zhang Xin slapped Li Xueer to signal that it was time for her to practice, so the two took off their silk pajamas, sat face to face, and began to practice.

The next day, Zhang Miao found Zhang Xin and asked him how to create high-end luxury goods.

"Brother, I didn't sleep well last night, and I was always thinking of what you said at the dinner table.

In the past, I just thought it was enough to open the store. After hearing you say that yesterday, I found that I also had an impulse in my heart. Will you support me? "

"Of course, but if it succeeds, how can the old sister pay me back? After all, the siblings belong to the siblings, and the brothers will settle the accounts."

Zhang Miao gave him a white look and said, "Brother smelly, he is really a big profiteer. I will share your shares. Is this all right?"

"You can't regret it!"

"No regrets. Now that you are also a shareholder of the company, can you make a contribution?"

Zhang Xin said: "Of course, in two days I will take advantage of my free time to write a specific business plan, and then I will show it to you and implement it in accordance with the plan, step by step, and it will be successful."

"Okay, then I'll wait. What should I do at this stage? After all, I still sell clothes in the shop."

Zhang Xin thought for a while, and said: "This brand can be done first, and then as a sub-brand, it will also target the mid-to-low-end product line, but you must not lower the price anymore and keep the current price."

Zhang Miao nodded, and Zhang Xin continued: "Sister, you'd better go to Jinling or Suzhou City when you have time. You must know that in ancient times, Jinling was the location of the Weaving Mansion, and everything made was a tribute to the royal family. Items, even in the past 100 years, there are still many good things among the folks, especially some people who have traditional textile technology. The current situation they are facing is not good. You can take the opportunity to recruit some people and let them pass on their skills. Going down, these things may bring unexpected surprises."

Zhang Miao nodded and agreed. In ancient times, serving the royal family represented a superb skill level. Today, it can be said to be more than enough for luxury goods, and these skills can only be made by hand at present, which is very consistent. The concept of artificial creation of luxury goods can be said to be a brand that will push these luxury things to the world.

Of course, it’s not that no one thought of doing this. It’s just that China hadn’t had such a big influence in the world before, and in the past, people generally believed in foreign things and felt that the moon abroad was rounder than at home.

Now the opportunity is here. As China’s national strength becomes stronger and stronger, its influence is also growing, accompanied by the growing cultural self-confidence of the younger generation. This is why more and more young people like to dress openly. Traditional clothing, even if traditional clothing is very inconvenient, they also like it.

So when Zhang Miao introduced the improved traditional clothing, it became a hit. Now on the road, many people have become accustomed to wearing traditional clothing.

"Also, we must pay special attention to the quality of the clothes and ensure that the materials of the clothes are genuine. At present, you are in a critical period of building a brand. You must have a good reputation. This is the most important thing."

After the quality control is done, the next step is to publicize, and the publicity methods cannot be used in the way of ordinary brands. It is best to find the current popular celebrities as endorsements.

However, this step is not available for the time being, at least it has to wait until the factory has a certain capacity before it can be promoted by celebrities.

The most important thing now is to participate in some well-known fashion design competitions, which can operate a little bit. Even if you can't get the first place, at least the top three will not run. The key is to see how much you can pay.

Even Zhang Xin and Li Xueer can do publicity, such as participating in some so-called high-end cocktail parties, or Li Xueer will often have the opportunity to go to the red carpet in the future. These occasions are the best places for publicity.

With the status of Zhang Xin and Li Xueer, it is estimated that many ladies and ladies will go to inquire about Li Xueer's clothing and dressing. As long as these celebrities are dealt with, then the establishment of the brand is basically completed, and the next step is to start selling, and Because some are high-end routes, there are not many stores. First-tier cities must have them. For the rest, choose some second- and third-tier capital cities. After all, luxury goods cannot be too flooded, otherwise the brand will be discounted.

At breakfast, Zhang Miao listened carefully while eating breakfast, and then asked: "If someone takes the opportunity to pretend to be our brand, how can I get it?"

"In the beginning, we could use the membership system, that is, only by becoming our members can we buy the genuine products, and only members can buy the latest models.

In addition, if someone wants to become our member, they must be recommended by an old member to qualify.

What is luxury? The essence is that people have no self and others have self-excellence. Only in this way can we highlight the advantages of the wealthy people and satisfy their vanity. "

Zhang Miao and Li Xueer thought for a while, and discovered that this is really the same thing. People pursue luxury goods to show their identity and set off their own uniqueness.

If everyone can afford Hermes, then Hermes will soon be abandoned, because it can no longer meet the needs of the rich, and the rich will naturally not hesitate to pursue what is difficult for ordinary people to obtain. Items come to highlight the difference.

After understanding the real meaning of luxury goods, Zhang Miao probably has a direction in his heart~www.readwn.com~ In short, it is to promote only among a few wealthy people, and at the same time, to cooperate with external publicity, and in order to increase The difficulty of imitation will inevitably use some unique anti-counterfeiting marks.

After Zhang Xin's guidance, Zhang Miao decided to go to the folks to find some powerful craftsmen, such as embroidering the brand LOGO on each piece of clothing with a specific skill. In this way, others are imitation styles at best, but they can't be mixed up.

Years later, as in previous years, first go to visit relatives in her natal family, and then visit Hanyue's hometown.

When Shen Xiansheng really went home this year, Zhang Xin could clearly see that the smile on his aunt's face was much larger than in previous years.

After introducing Li Xueer and the two babies, Shen Xiansheng pulled Zhang Xin aside and quietly said to him: "Cousin, thank you, now my mother is obviously happy a lot, and since I am the boss, my dad is not right now. Forcing me, the relatives in the family also looked at me with admiration, and said no thanks for the great kindness."

Zhang Xin said: "If you really want to thank me, please invite me to dinner. The grade can't be too bad."

"Okay! When the time comes to eat, drink and have fun, brother, let me take you to experience what is heaven and earth."

"roll!"

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