National Tide 1980
Chapter 358: Low-key opening
For the opening of "Huimin Yan Hotel", Ning Weimin and Zhang Shihui chose to keep everything simple.
They did no advertising, no flyers, no lion dances, and no ribbon cuttings.
They didn't even invite anyone to congratulate the guests that day.
Except for Luo Guangliang and Liu Weijing, two of their own family members who came to help early in the morning.
The only witness was the landlord "Zhang Dashao" who came over in the afternoon.
Originally, Kang Shude also wanted to come over and have a look.
Unfortunately, another owner of the jade factory who worked in the relay room fell ill.
Therefore, the old man had to live in the factory all the time and work as a shift worker for two people.
Naturally, you can't get away from it.
To be honest, if there hadn't been any news of Luo Guangliang setting off two large whips at the entrance of the store.
Ning Weimin and Zhang Shihui's cigarette shop can be considered a quiet opening.
If it weren't for the eye-catching signboard with red letters on a white background hanging on their store door, and the red slogan "Good Business Opening" written by Kang Shude on the glass window.
I'm afraid no one can tell that this is a newly opened tobacco shop today.
Of course, the reason why Ning Weimin and Zhang Shihui chose to act in such a low-key manner was definitely not due to lack of funds but for frugality.
This is mainly due to their unique and unique business strategies.
You know, Ning Weimin and Zhang Shihui have no intention of making money from ordinary people.
What's more, they themselves know very well that if they only rely on retail business to nearby residents, this tobacco shop may not even be able to maintain its capital.
The real source of profits has to come from high-end tobacco, wine, and high-end home appliances that are never seen on the counters of tobacco stores.
Therefore, the actual purpose of this store is to provide them with a fixed business location to serve as a front, to discuss business, to stock goods, and to provide legal attributes for their business.
Even when it comes to the function of withdrawing currency, this small store that waits for scattered customers may not be as efficient as the two brothers who use acquaintance routes to ship goods.
In this case, why do Ning Weimin and Zhang Shihui still want to show off?
And don’t forget that pigs will be slaughtered when they are fat. Making a fortune silently is a smart move.
Considering the huge profits hidden in their real business, they certainly hope that no one will notice the better.
The most interesting thing is that even though they set off firecrackers that day, no one noticed at all, and no customers came to the door immediately. It was a cold start.
But their business is in line with the saying "the aroma of wine is not afraid of the depth of the alley".
As time passed slowly, it quickly became warmer.
Still like blooming flowers, people are attracted to their shops like bees and butterflies.
In terms of business prosperity, it is actually no worse than other businesses that were launched with great fanfare.
Even worse.
If nothing else, the biggest magic weapon is that things are cheap.
Even though Ning Weimin and Zhang Shihui added a small amount of profit to the tobacco and alcohol sold in their store to prevent others from becoming suspicious.
Compared with selling to acquaintances, it is more expensive to pay whatever price you pay.
But even so, it is still cheaper than a non-staple food store after all.
This gives their scarce products an attractiveness that ordinary people cannot refuse.
They opened their doors and made their first sale that day, and it was almost half past nine.
A shop owner who just had nothing to do and was just strolling around opened the door of the store.
This is a man in his forties or fifties, with a bald head and a thin face.
Wearing a hurdle vest, large trousers, and a pair of white-edged cloth shoes.
Holding a big straw hat in one hand to fan the wind, and a net bag of cucumbers and tomatoes in the other hand.
The standard image of a Lower Riba person, in the words of thirty years later, is that of a diaosi and a greasy uncle.
No, I must have been returning home from a visit to a vegetable market near my home. I stumbled upon a newly opened store on the way and came in for a walk out of curiosity.
As the first customer in the store, this person was pretty big. He walked in the door with a carefree attitude.
First, he looked up and down at the young people behind the counter several times, and then looked around.
Until Liu Wei took the initiative to greet him several times, "Comrade, what do you want to buy?"
He finally asked the price, and then bought a bottle of Erguotou and a box of "Badaling".
The most amazing thing is that after buying the things, this person started to train the master.
What he said was particularly unpleasant to listen to and made people feel tired in their hearts.
"Are you individuals?"
"yes."
"Do you have a license?"
"Yes, I have."
"Then why haven't I seen you hanging out?"
Zhang Shihui heard something was wrong, so he pulled his wife down and intervened.
"Want to see our license? OK! But are you in the industrial and commercial tax department? Take a look at your work permit."
"Hey, you are young and talkative! Let me tell you, you have to be more serious when doing business. If you dare to fool the people, be careful about the seals..."
"Hey, what do you mean? What happened to us? You made it clear..."
"I'm going to give you a vaccination. How many of you are not cheating now? Let's talk about it. The cigarettes and alcohol I bought from you today are cheap. But if there is something wrong with the things, I can't go back. Looking for you..."
As he said this, he picked up his things and pushed the door open and left.
Zhang Shihui was so angry that he almost chased him out and scolded him.
Others also looked at each other.
I have said it all in my heart, otherwise I would say that the person is cheap, and he will not be happy if he takes advantage of it. He has to be sold at a higher price to feel relieved.
Why did I make my first business today and encounter such an unpleasant situation? It’s really frustrating.
It was almost ten o'clock when the second business was completed.
This time, three people of the same age as Ning Weimin came here to ask for beer.
I heard there was no beer, so I asked Osmanthus Chen.
I asked if there were any cigarettes in Changle, and then at Daqianmen.
In the end, I heard that there were no complaints, so I complained one by one.
"Brother, what kind of store is this? In such a big place, there is nothing except these items!"
"That's it, how do you make money by doing this business? What you sell is too low-grade. You can't even use it to meet friends outside..."
"I said, since you are a private business, how about being a little more casual? It can't be more rigid than the state-owned business!"...
This time it was Ning Weimin who came to deal with it.
"Brothers, what you said is correct. We don't have the beer, liquor, and high-end cigarettes that you want here. They are all ordinary things that cannot be more ordinary. But things here are cheap and can help you save money. Ah. If you buy two of our Badalings, you can save a box of Daqianmen. Isn’t it worth it?”
After saying this, the three young men discovered that the prices on the items at the counter were indeed cheaper than those in grocery stores.
One of the three people is tempted.
"So cheap? Your stuff isn't defective, right?"
"Look at it as you like. If there is something wrong with something, you can take whatever you want from my store."
"Drink, such a loud tone! Okay, then you can get me a 'Qingquan', my dad usually smokes this..."
After hearing this, Ning Weimin not only took out two cigarettes readily, but also tore off the seal on one cigarette.
In the surprised eyes of the three young men, they pulled out a box and tore open the cigarette envelope.
"See what you can tell? Try it all, it's mine."
With that said, he handed the cigarettes to several young men.
Under such circumstances, several young men could not refuse, so they all took one.
Lit and pumped, almost nodding together.
"There's nothing wrong with the cigarette, that's the smell..."
Then, what they didn't expect was that the opened box of cigarettes was pushed forward again.
"It just opened today. Make friends. If this one opens, I will give it to you."
Now the three young men were even happier.
Not only did they think it was a good deal, but they also felt that Ning Weimin was quite honest and happy, and they had a great impression of him.
Young people usually value face more than money.
So before the three of them left, they felt it was not appropriate to buy anything else and asked for an extra bottle of Erguotou.
In this way, with such piecemeal business done one after another.
After noon, the reputation of "Huimin Yan Hotel" passed through the residents unconsciously, and it gained a good reputation in Huanghuamen Street.
In the afternoon, there were suddenly more customers.
Even the "lost master" who trained people with every order this morning came back to take care of their business.
As for this visit, the bald man's attitude was different. He actually sincerely praised Qiyan Hotel in public for its genuine products.
I lament that among individuals, there are actually people who operate with integrity and do not lose their conscience.
Only then did Zhang Shihui realize that this dare Qingsheng had the temperament of a fool.
Dare to say anything and speak directly.
It was really hard to get angry when facing this honest man who could flip through a book faster than he could.
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