National Tide 1980
Chapter 359: Popular
People who often listen to cross talk must have heard this piece of singing.
"Business can be tolerated, and harmony makes money. No matter whether you are rich or poor, treat them the same. If you are familiar with the business, you will be smiling when you come to the counter. Don't be sleepy. Don't be in a daze. How can you not make a fortune in a business like yours?"
To be honest, the phrase "treat rich and poor alike" in the lyrics is probably just a self-advertisement similar to a propaganda slogan.
Because if you think about it, you will know that as a businessman, from the perspective of economic interests, how can you not like big customers and aim at wealthy people without concentration?
Just like Ning Weimin and others, that is the most typical example.
Not to mention that the profits are all obtained from those with deep pockets, even the benefits of subsidizing neighbors and friends are also derived from this.
Then of course their main focus must be on doing big business.
This is understandable.
Otherwise, if we cannot “kill” the rich, how can we “help” the poor?
But having said that, it is always true that only with popularity can you have financial resources.
If any businessman really does business by flattering others and openly showing his likes and dislikes towards the rich and the poor, he is definitely a fool.
Because no matter whether you are rich or poor, you will hate this kind of human nature and avoid it.
Therefore, the more skillful a businessman's business methods are, the more considerate and thoughtful he can be on the surface and please everyone.
He does not show any deliberate flattery or flattery towards the rich.
Nor does he show contempt or indifference toward the poor.
Only by operating in this way can we take care of everything, both sides, and put all the money we can earn into our own pockets.
Obviously, from this point of view, Ning Weimin is also a good example of a clear-headed and shrewd person.
Don't even look at him. The hotel retail business isn't really profitable.
But he himself knew it well, as a necessary cover, disguise, storage place, negotiation place, credit guarantee, and payment method.
The store is still too integral to his business.
Therefore, in the actual business of entertaining customers, he is still enthusiastic and smiling.
Not only will it not bring out an attitude of neglect and contempt.
Even the shouts of big brothers, big sisters, uncles and aunts were quite pleasant.
Obviously he knows that everyone who comes here wants to sell his goods cheaply.
But he kept thanking everyone who bought things for taking care of his business.
Obviously some people are cash-strapped and have limited spending power, and can only afford a pack of cigarettes and a bottle of wine.
But he politely exposed his shortcomings, saying that the store had few small items and could only guarantee that the goods were genuine and asked the other party to be more tolerant.
Even if someone is temporarily inconvenienced and wants to buy something but doesn’t have any money with him.
As long as you ask if you are a guest who lives nearby, he will be impatient and will quickly ask people to take away the cigarettes and alcohol first.
I still have to say a few kind words.
"Just send it over when you have time, or wait until you come to take care of business next time, and we can work it out together. From now on, our dealings will not be a day or two, and we can't trust each other. It's a trivial matter, don't worry about it. Don’t worry…”
In short, his tone and words did not imply the other party's poverty or look down on others.
Not only did the other party buy the things in the store, but he was also psychologically satisfied.
Then think about it, in this way, led by his example.
Others will follow the same example when entertaining customers, and they will be good-tempered.
As for the customers who bought the goods, not only did they think the goods were valuable, they also had nothing to say about the service attitude of the tobacco shop.
When I go back, I have to continue telling others about the benefits of this place.
So for a cigarette shop, isn’t it even more like “blowing the trumpet on the wall—famous”?
If this business wasn't popular, it would really make no sense.
In fact, after closing the door at 6:30 in the evening, Ning Weimin and Zhang Shihui roughly counted the cash in the cash box.
They were surprised to find that they actually sold two hundred yuan a day.
Good guy, if this happens every day, the monthly turnover of 6,000 yuan cannot be underestimated.
And based on a 2% profit, you can almost earn the salary of two people.
Such a result was something none of them expected.
However, what surprised them even more was that the biggest reward of the day actually came from "Zhang Dashao".
Originally, they were going to invite the big guys to eat out today.
The landlord "Zhang Dashao" was also specially invited to celebrate and express his gratitude for the opening of the store.
Unexpectedly, Zhang Dashao changed his mind about what he had promised.
On such a hot day, the old man actually took the initiative to cook several dishes and easily entertained them with his delicious dishes.
The old man also moved out the tables and chairs himself and set up all the dishes, bowls and chopsticks in the courtyard.
There's no need to doubt "Zhang Dashao's" craftsmanship. He'll be really hungry if he catches up with a few more people.
Once the aroma of the delicious food wafts to the front, no words are needed at all.
It didn't take much time to attract all of them to the back yard.
Needless to say, when Ning Weimin and the others watched and conjured up several delicious dishes on the table.
Everyone was stunned.
"Zhang Dashao" was wiping the sweat from his neck and talking happily like an old naughty boy.
"You didn't expect that, did you? Do you know why I didn't eat you today, but let you eat me instead? Hehe, let me tell you, it's because you have a human touch in doing things."
Followed by Ning Weimin and Zhang Shihui.
"Hey, you guys didn't lie to me. When you do business, it's not just fake, it's real. I like it."
"The prices of the things you sell are real, good! You are also considerate of these neighbors. To be honest, I haven't seen a shop that accepts credit for a long time. There are not many young people like you who know how to behave these days. "
"I have to say, I feel really at ease now about renting my house to you. I praise you all to the neighbors, which makes me feel proud as well. I'm treating you to this meal, you guys, Go with the food I cook.”
What else could Ning Weimin and Zhang Shihui say at this time.
He wanted to be polite, but before he could say anything, his stomach growled and his mouth gave them away.
Nothing else, just thank you and start eating. What are you waiting for?
But unexpectedly, the old man stopped them again, saying that he still had something to say.
"Don't be impatient yet. I have to tell you two things before you can serve them."
"First, I don't care about cleaning up. After eating and drinking, you can deal with the aftermath. And the food is mine, but you have to pay for the wine."
"Besides, if you lose money or make money in business, it's yours alone. We can't negotiate my rent. How much is the amount..."
Hey, that's right.
This is the style of "Zhang Dashao", everything is on the surface.
Ning Weimin and Zhang Shihui looked at each other and smiled almost at the same time.
One said, "Okay, don't worry, I'll do as you say."
The other one nodded, "No problem, just wait, I'll get the wine from the library, it will be worthy of your craftsmanship."
Just like that, everyone finally washed their hands and went to the table happily, stretched out their chopsticks in a swarm, and ate happily at the good wine and food.
Soon, apart from the sound of chewing, there was only praise on the table.
"What kind of dish is this? This meat is so delicious! It's not greasy at all!"
"Oh, this dish is getting more and more delicious the more you eat it."
"Master Zhang, what kind of dishes are you cooking today? How come we haven't even seen them before?"
This is true, it is not surprising that some of them asked questions.
Because these dishes are all unique private dishes of "Zhang Dashao" and cannot be found in restaurants all over the capital.
The most commendable among them are the three dishes.
Not for anything else, just because no precious materials are used at all.
These three dishes are all made with the most common ingredients and can be called the best of home cooking.
How delicious is that?
It becomes clear once you explain how to do it.
The first stuffed eggplant can also be called steamed eggplant.
The method is to take a door eggplant, wash it and peel it, and cut off the top of the eggplant into round slices, about one finger thick.
Then cut three finger strips standing around the eggplant and fry them separately until browned.
Then put the fried round slices on the bottom of the bowl, and the other fried eggplant strips in two layers along the edge of the bowl, forming a basin shape.
At this time, stir-fry pork shreds, yellow flowers, fungus, and eggs together, which is equivalent to a plate of sweet-scented osmanthus meat.
Pour the fried eggplant strips into a bowl and steam them in a large steamer over high heat for ten minutes.
Finally, put the steamed eggplant into a large plate, pound the garlic paste and pour it on top of the eggplant, and serve.
Mix well when eating. The aroma of eggplant, garlic, meat and egg are all integrated into one. It has a special taste and is particularly appetizing.
Because it is osmanthus meat wrapped in an eggplant, it is called stuffed eggplant.
From Ning Weimin's perspective, this dish is almost as beautiful as the eggplant in "A Dream of Red Mansions".
At least it can be said that they have similar approaches but similar effects.
The second dish is fried bergamot pimples with shredded pork.
According to Zhang Dashao, the method is very simple.
Cut the pork and bergamot into thin strips and stir-fry with mung bean sprouts.
Originally, this was a common dish in Shandong cuisine, equivalent to shredded pork and stir-fried pickled mustard.
It's delicious because the bergamot pimples in sauce have a unique taste.
But the problem is that bergamot is a high-end pickle that was relatively expensive in the past, and ordinary people cannot afford it.
Now neither Liubiju nor Tianyuanhao has to be sold.
These bergamot pimples are marinated by Zhang Dashao himself with a special sauce.
Therefore, it is not only chewy but also fragrant, making it a great meal.
This luxurious and upgraded version of this dish is naturally extraordinary.
The third dish is the most amazing, which is called poached crucian carp, also known as crucian carp stuffed with stuffing.
The method is to use several live crucian carp weighing three to four ounces, cut open and wash them, stab them with a flower knife on both sides, and fry them in an oil pan.
In addition, prepare the prepared pork filling, or shrimp paste with water chestnuts, and various condiments to make a paste, and then stuff the fillings into the crucian carp cavity.
Then boil the peppercorns in a pot, add onions, ginger, garlic, peppercorns, aniseed, fennel, sugar, vinegar, soy sauce, cooking wine and other more than a dozen seasonings.
Bring to a boil over medium heat, put the fish into the casserole, simmer over high heat for half an hour, then simmer over low heat, then add salt when it is almost cooked.
The crucian carp made in this way is really crispy. You don’t even need to pick the fish bones, you can eat it directly and it tastes extremely delicious.
Especially because there are many changes inside the fish, and there are two kinds of fillings, it is even more amazing.
But the best part lies precisely in Zhang Dashao’s original intention for this dish.
Because it was originally a gimmick dish that he had thought about opening a river seafood restaurant on the shore of Shichahai for the sake of celebrities and literati.
The original plan was to sell two pieces in one, not a big pot of several pieces put together.
Therefore, the real name has two more characters. It is actually called "Yuanyang Pouch Crucian Carp".
Such fashionable and romantic creativity will still be amazing even after thirty years, and will never be out of date.
From Ning Weimin's point of view, this dish is even enough to become as perfect and delicious as "Yuanyang Kou", a classic dish that is indispensable at wedding banquets.
What is a celebrity chef? Only those who can create such dishes are called famous chefs.
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