National Tide 1980

Seeing that Manager Sha sucked his tongue and became speechless, Ning Weimin was of course happy.

He felt extremely relieved and sneered secretly.

What a fool! You won’t laugh!

You don’t know what to do, and you don’t want to see who to argue with?

I use English to ask you to use Chinese, but you are not good enough...

But just when he was feeling triumphant and wanted to find a few more words to beat up the drowned dog.

Song Huagui was magnanimous.

In order to prevent Ning Weimin from continuing to run against Manager Sha, he picked up the topic just now and asked more questions.

"Weimin, do you really have a way to increase the company's profits? Then quickly tell me what you want to do. If your idea is really feasible, then you will have a lot of credit."

Ning Weimin had no choice but to answer Song Huagui's questions honestly.

So he had to give up the plan of killing the chicken to show Zou Guodong and resume his peaceful attitude.

"Mr. Song, in fact, the method I mentioned has been available for a long time. For you, it may only be a matter of one sentence. So I don't dare to take any credit. If what you say is wrong, don't blame me."

"Oh? It's just one sentence to me? Can such a good thing happen? Don't worry, just say whatever you think. After all, you are providing suggestions for the company. I don't blame you if I say something wrong."

From Ning Weimin's mouth, Song Huagui vaguely heard something.

But because Ning Weimin was so convincing, she became more and more interested and wanted to know the answer.

In fact, she was not the only one, there were others including Zou Guodong and Manager Sha.

Driven by curiosity, Ning Weimin also caught them in suspense.

No one wants to hear what fantastic ideas he has.

"Actually, my only idea is to increase the price!"

Ning Weimin's careless words were like a drop of cold water falling into a boiling pan of oil.

The sting exploded!

"Price increase?? This, this...that's your idea! Just raise the price as much as you want!"

"No, you...are you kidding me? The price can also be changed?"

"Hey, you really dare to tell me, who do you think you are! The sales price is set by Mr. Pierre Cardon himself!"

The meeting was in complete chaos. Ning Weimin's answer almost made everyone's noses twist with anger!

Everyone doesn't know how to describe him, okay?

Call him bold? absurd? Nonsense? Still don’t know what it means? Don’t you know how high the sky is and how high it is?

These words seem to be far from enough to describe everyone’s angry and funny feeling.

How do you describe this taste?

Basically, it can be compared to the person in Ma Sanli's cross talk who spent a fortune to buy special medicine to relieve itching.

After returning home, I opened the small medicine bag that was carefully wrapped in three layers, and finally found a small note with two words "tickling" written on it, which gave me a similar feeling.

Everyone thinks this is ridiculous!

He even thought he had been greatly fooled!

But strangely enough, despite everyone's fierce reaction, Ning Weimin remained unmoved and argued extremely seriously.

"Don't rush to reject it all. I have a few questions to ask you. What is the level of our Pierre Cardon clothing in China? Do we have any business advantages?"

"It goes without saying, of course..."

Without any hesitation, the person in charge of the finance department blurted out.

"We are definitely at the leading level in the domestic garment industry. Our business advantages are obvious! We are a multinational company with strong capital! A well-known international brand!"

Nodding, Ning Weimin asked again, "But besides this capital and reputation? What specific advantages do we have? We are unique, we can see and touch them, but others don't have them, and they can't catch up even if they want to. ?”

"Our imported fabrics, our style designs, our fashion sense, and our clothing promotion and display methods! There are so many! These are all unique in China! It can be said that we are far ahead in every aspect of clothing."

This time it was the person in charge of the design department, and he did his best to take advantage of the product.

"Yes!" Ning Weimin agreed again, but then he asked a sharp rhetorical question.

"So since we are the leader in the industry, and since there is no domestic clothing company that can compete with us in terms of operations and products! Then why do our clothing prices not reflect these advantages? Is this still reasonable? Shouldn’t we correct this? Why should we sell excellent clothing at mediocre or even low prices?”

"Low price? Are you mistaken? Our clothing is the most expensive in the country..." Zou Guodong couldn't help but intervene and jumped out to object to Ning Weimin's definition.

Ning Weimin looked at him calmly.

"Yes, we are the most expensive. But the price gap with other clothing is too small, and it still does not reflect our advantages and the essential difference between us and other clothing. Please don't forget the fact that in the European and American markets The Picardon clothing sold online is 20% higher than our domestic price.”

Ning Weimin then faced everyone and said, "You may not be aware yet, but our suits sell for 280 yuan a set, which is only 80 yuan ahead of Hongdu, the best custom clothing store in Beijing. About. The price of a set of our women's clothing is almost the same as that of women's clothing manufactured in Hongdu. It only exceeds theirs by twenty or thirty yuan."

"This is our most expensive. To be honest, the fabrics used by Hongdu to make clothing, in terms of softness and color, as well as the version and style of clothing. There is no one that can compete with us. I believe that as long as you compare us and People who buy clothing from the two Hongdu clothing stores will definitely choose us. At the current price, we are completely selling our products at a low price."

"Then why do we still maintain the status quo? As the number one in the clothing industry, shouldn't we have the final say on the price ceiling of our clothing? Why can't our product prices increase? I think that in order to reflect To achieve the advantageous position of Pierre Cardon clothing, we must widen the price gap with other domestic high-end clothing!"

At this time, Manager Sha jumped out again, thinking he was smart and found fault with Ning Weimin.

"But this price was set by Mr. Pierre Cardon himself after considering the domestic consumption level. Do you think you are smarter than Mr. Pierre Cardon? Even I understand the principle of small profits but quick turnover, don't you understand? Price advantage This is also our current advantage. Are you afraid of affecting clothing sales if you make changes without authorization? If what you say has the opposite effect, can you bear this responsibility? Young man, I would like to advise you, don’t be eager for quick success and quick gain in doing things, just want to change . You still need to think more about why this is the case, so that you can handle things thoughtfully..."

Ning Weimin was actually happy looking at Manager Sha.

Because Manager Sha is so stupid. He just copied things mechanically and tried to show off as an expert.

"Manager Sha, you are quite a good teacher. Thank you for your kind reminder, and I will give you one sentence in return. It is important for people to know themselves. Don't pretend to understand if you don't understand. If you are a layman, you must be humble. If you are full of dissatisfaction, you will wander around with half a bottle. , it can only make people laugh if you say it. People who often treat others as fools are actually the ones themselves...hey..."

As he spoke, Ning Weimin sighed again and looked at him with a look of sympathy for Manager Sha's lack of IQ.

Manager Sha's self-esteem was immediately painfully stabbed, and he shouted in anger without concealing it.

"What did I say wrong? What did I say wrong? Tell me, make it clear in front of everyone..."

Zou Guodong was a sensible man, but he couldn't see the Allies making a fool of themselves, so he quickly spoke to stop it.

"Lao Sha, please be patient. There is something wrong with what you said. At least the strategy of small profits but quick turnover does not apply to our company's clothing. Our market positioning is the high-end market. Real luxury goods cannot be discounted. If the price is too close to the people, it will harm the brand. High-end prices can bring customers an extraordinary consumption experience. This is determined by the particularity of the customer group."

Manager Sha was still confused, "How could this happen? Doesn't high-end clothing need to consider the purchasing power of customers? Isn't it better to buy more clothes at cheaper prices?"

"Of course we have to consider the customer's purchasing power, but as long as it is within the acceptable range of the customer. A higher one is often more attractive to customers than a lower one. Let me give you an analogy, just like the foreign trade cigarettes you smoke, Sanwu cigarettes are three A box of RMB 5 foreign exchange coupons. If it were RMB 2 or RMB 5 like Marlboro and Hilton, would you still only smoke RMB 35? Also, if you want to give gifts, you have to buy expensive ones. , or buy the cheaper one?”

Zou Guodong's concise and concise explanation immediately left Manager Sha speechless.

Several of the others also showed expressions of understanding.

This is normal, after all, the market environment of the Republic in this era is too primitive.

For most people, the concept and operation of luxury goods are almost a matter of groping with their eyes closed.

There are very few people like Zou Guodong who understand some basic principles.

Ning Weimin is a unique monster who should not exist in the first place.

Therefore, Zou Guodong's statement inevitably made Ning Weimin feel a little regretful.

Because it would be nice if this guy was as stupid as Manager Sha, or if he insisted on protecting his shortcomings.

On this occasion, he could easily make Zou Guodong lose face and resign in shame.

What a pity, Zou Guodong is fair and knowledgeable.

"Yes, the price of our clothing was set by Mr. Pierre Cardon himself. At the beginning, he did take into account the low domestic consumption level. But I have to say that our current environment is different from last year. Through market practice, not only have we established a firm foothold and our products are quite popular, but the domestic consumption level is also far beyond our understanding, which has proven that the original pricing was too conservative."

"Manager Zou used tobacco and alcohol as an example, which is very intuitive. So I will just use this topic to talk about it. I understand that domestic supply currently exceeds demand and there are only a few high-end commodities with the highest consumer demand. Home appliances, clothing, tobacco and alcohol .”

"What these items have in common is that the imported prices are higher than the domestic ones. Also, the official prices in stores are different from the prices circulating outside. Imported home appliances can cost 60 to 70 percent to twice as much. Expenses. Even more tobacco and alcohol, two or three times is no problem. This shows that domestic people are familiar with imported products, and secondly, their enthusiasm and ability to consume high-end goods are beyond imagination."

"The special thing about clothing is that high-end clothing from regular manufacturers is only limited to high-end business establishments. What ordinary people can buy are low-end goods, among which Cantonese goods are the most popular. And the prices are confusing. But only from a dozen Judging from the fact that jeans costing around RMB 10,000 can be sold in the capital for three to four times the profit. Judging from the fact that cut-off items of famous brand products can sometimes be purchased at the original price in the store. People are also willing to spend money on clothing consumption. "

"So based on the fact that most of our domestic customers currently consume public funds. It is also difficult to find a room in the Jianguo Hotel, and a night's stay costs US$100. I think we have plenty of room for price increases. It’s okay to at least double it.”

Ning Weimin completely changed the atmosphere of the meeting.

As soon as he finished speaking, the room was silent for a moment, and then a chaotic sound erupted into a buzzing discussion.

Don't tell me, it sounded like a joke at first, but so far, Ning Weimin's idea seems quite reasonable.

He really did market research and planned it in detail.

Immediately, everyone's hearts were excited and they started talking about it.

"Of course it's good to increase prices, but what about the Price Bureau?"

Someone raised questions again, but this time someone took the initiative to help Ning Weimin make peace.

"The Price Bureau can't control us. We are a foreign company. We just need to say hello to the leaders of the Ministry of Economic and Trade."

"Yes, we still have advertising costs, performance costs, imported raw materials, logistics, entertainment fees, etc. Just say that it was a preferential price at the beginning. If you want to add costs, it is not just a matter of a few figures."

"Either it doesn't increase, or it should increase as soon as possible, preferably in conjunction with the timing of TV advertising. Only then can we gain maximum benefits and avoid doubts from old customers."

"But the problem is, no one can guarantee that it will be as good as we think. Who dares to say that we won't take any risks? What if there are fewer people buying clothes..."

"You can rest assured." Seeing that there were still people who were worried, Ning Weimin struck while the iron was hot.

"If you are worried about a simple price increase, we can accept RMB and foreign exchange certificates in both currencies. In this way, we can also bring in many customers. We have an extra layer of protection. Anyway, we operate domestically and cannot do without it. Spend in RMB.”

"What's more, if our prices double, our profits will triple. Because our current prices already include all operating costs."

Ning Weimin's deep and detailed thinking could not help but impress his colleagues.

The prospect was brilliant, like a glittering golden mesh studded with diamonds.

Once a person's greed is turned on, it is like a domino being toppled.

At this time, the wind direction completely changed, and not only people who had not expressed their opinions at first began to support Ning Weimin's whimsical idea.

Even those who initially supported Zou Guodong and Manager Sha began to switch sides and even praised Ning Weimin.

Such an ending naturally made Zou Guodong and Manager Sha jealous.

Today we were supposed to see Ning Weimin become disillusioned, but instead they themselves lost their alliance and became disgraced.

But there was nothing they could do.

At the same time, we have to admit that Ning Weimin's planning is indeed much higher than theirs.

At the same time, Song Huagui smiled approvingly at Ning Weimin.

"Hey, we're all here!" Ning Weimin's spirits perked up, and even he himself became excited.

Because this step only requires Song Huagui to nod.

As long as the top leader is willing to support him, he can go big.

Then not only will this matter be settled smoothly, but the entire company's situation of being trapped by money will probably never return.

He was able to achieve such a reversal today on his own. Of course, you will feel ambitious and have a great sense of accomplishment.

This is called, there are thieves in the company, and they are making a fuss over the reduction of commissions. Weimin is not afraid, and plans to raise prices significantly.