National Tide 1980

The French side quickly adopted Song Huagui's proposal.

Pierre Carton fully supports the price increase.

This old man is quite interesting.

He is obviously a Frenchman, but he is well versed in the Chinese way of "distrusting people and not trusting them", and he is also very good at praising people.

He not only told Song Huagui on the phone that as long as she thought it was necessary, she would just go ahead and do it. It didn't matter if the results were not ideal.

She also told Song Huagui that she had caused a sensation in Europe by facilitating the official cooperation between Maxim Restaurant.

Now his French colleagues are talking about it, saying that with such a capable assistant as Song Huagui, he will be able to drive Maxim to the moon sooner or later.

This naturally made Song Huagui very happy and excited, and he had no worries at all.

So soon, she issued formal orders to all sales channels on behalf of the head office.

It is required to cooperate with the broadcast of the National Day advertisement and increase the product price on the National Day.

As for the price increase, it is tentatively set at 60%, which is much more conservative than Ning Weimin's proposal of directly doubling the price.

This is mainly because Song Huagui is a woman after all, and her cautious temperament determines that her way of doing things will never be too radical.

Just like that, two days before National Day.

Whether it is Pierre Carton Clothing Company, its specialty stores, Zhai Palace Exhibition Hall, or the consignment counter of Friendship Store.

Everyone is talking about the price increase.

Because of this sudden change, the sales staff almost went crazy.

Needless to say, it’s great to enjoy the shade under the big tree!

Who doesn’t want to have a leader who can handle things?

In order to protect the interests of the sales staff, Ning Weimin fought hard with the head office and refused to give in.

First of all, he fully won the respect of everyone under him.

Especially the "Meichun Yangmeiko" in Jianguo store, these four gold medal sales are the biggest beneficiaries.

They couldn't understand it better. Ning Weimin kept their commission ratio and successfully suggested that the company increase the selling price of clothing, which was equivalent to a substantial increase in their income!

How could we not be grateful to Ning Weimin? Do your best to cooperate and use your best efforts to win face for him?

What's even more interesting is that the suggestion to increase bonuses for non-sales staff actually improved Ning Weimin's reputation in the head office.

Even the 50% discount on in-house purchase ratio that Song Huagui took the initiative to consider for employees was misunderstood as Ning Weimin's contribution.

So as these rumors spread among the little lips painted with lipstick, people like Reeption, Seal Manager, and External Relations no longer spoke ill of Ning Weimin.

On the other hand, as people compare with each other, these small staff members lament their bad fate more and more. They all feel that their immediate bosses are harsh people who only know how to curse.

It can be said that if all the grassroots employees of Pierre Carton Company were to vote at this time to elect the most popular middle-level executive, it would definitely be Ning Weimin.

And once these words fall into the ears of the heads of other departments in the head office, it will definitely be an extremely hurtful and insulting psychological blow.

But then again, although the price increase was implemented smoothly within Pierre Carton.

But on the National Day, the price of Pierre Carton clothing was adjusted before the advertisement was broadcast.

It is impossible for Song Huagui and Ning Weimin not to worry about the market's reaction.

So early this morning, in order to prevent customers from voting with their feet.

They all came to the scene in person and went to different specialty stores, waiting to see customers' opinions on the new price in order to control the situation.

Unexpectedly, the market response was quite good.

Except for one or two repeat customers who often buy clothes here, most customers did not object to the price change.

Even those customers who have doubts are convinced that Pierre Carton is the best clothing in the world.

I thought that the price in the past was lower than that in the international market, which was just a preferential behavior by Pierre Carton to promote the brand. It is normal for prices to return like this.

Soon, these customers recognized the new price under the salesperson’s smiling explanation, and almost no one changed their original consumption plan.

Many people even felt considerate and satisfied because Pierre Carton began to accept payment in RMB.

As the time approached six o'clock in the evening, Ning Weimin found out through rough statistics.

On that day, thanks to the dedicated work of "Meichun Yang Meizi", the shipment volume of the Jianguo Hotel franchise store actually increased by 20% compared with the past.

As a result, the turnover has more than doubled, and the profit has tripled from the past. It is simply a surge that defies recognition!

Without a doubt, this is the best proof.

Judging from the actual consumption capacity of the market, affording this price increase is by no means a problem.

The situation at the airport store is similar.

Although the sales level of Zou Guodong's people cannot be compared with that of Ning Weimin's people, shipments did drop slightly due to rising prices.

However, the turnover is still a full increase of 50% compared with the past.

The salespeople there were equally motivated, cheering with joy at the day's sales.

So Song Huagui was really happy to be happy, but he also felt a little regretful.

She regretted not listening to Ning Weimin's advice and failing to maximize profits. It seemed that she wasted this wonderful suggestion.

When this happens, it's inevitable to start muttering again.

Should we make adjustments immediately, raise the price further, and correct the mistake?

But it's a pity that even though I see my own problems, people have limitations and their temperament is difficult to change.

After much deliberation, Song Huagui finally made the wrong choice to keep going for half a year because of his face.

As a result, she greatly underestimated the prime advertising position that would later be known as the "King of Standards" and the appeal of French style to the common people of the Republic.

I never expected that the TV commercials after "Xinwen Lianbo" would be Ning Weimin's real genius.

To be honest, Pierre Carton's commercials are quite simple and would be nothing if broadcast in France.

The beginning of the film is Pierre Catton's trademark, and under the end of the film, the addresses of two Beijing specialty stores and the Zhai Palace Exhibition Hall are added.

The middle content is of a male and a female French model wearing Pierre Cardon clothes, wandering alone on the streets of Paris.

Finally, we met by chance by the Seine River and exchanged a look of love at first sight.

But it is this kind of tacit affection, as well as the Arc de Triomphe, Notre Dame, and the Eiffel Tower in Paris, that perfectly set off the brand style of Pierre Carton clothing.

Apart from the music, there is no advertising slogan in the entire advertisement, which makes people feel extremely fresh.

This kind of euphemistic romance and low-key elegance is in sharp contrast to those vulgar advertisements that want to scream "three excellent" into your ears.

How could TV viewers who have never experienced what it feels like to be sultry not to be deeply impressed by such an artistic advertisement?

It doesn't matter if you have clothes or not, the key is that this feeling is so wonderful.

Just like that, almost overnight, the Pierre Cardin brand became popular because of the broadcast of TV commercials!

His fame skyrocketed! A real fire.

It has become a well-known high-end clothing throughout the country and a symbol of the highest fashion standards.

Then what followed was uninvited interviews and reports from reporters from all walks of life.

And the sales volume, which has been soaring, has soared like a wild horse.

It is no exaggeration to say that half a month after the advertisement was broadcast.

The franchise store in Ning Weimin's hands has only sold the turnover of the past half quarter, and the net profit can be worth the entire quarter of the past.

You can imagine what kind of fanaticism this is.

However, this is far from the end.

As tourists from all over the country come to Beijing, more and more people come here because of TV advertisements and make a special trip to buy Pierre Cardin clothes.

Pierre Carton's turnover continues to grow day by day, and the fever persists.

The four girls under Ning Weimin were so tired that their faces were almost pale and their voices were hoarse after get off work.

So Ning Weimin had to allocate manpower from Zhai Palace to Jianguo Hotel to assist the "Mei Chun Mei Zi" and the others.

It became a class of three people.

Otherwise, even if you are a gold medal salesperson, you will have to get down.

No matter how much money you earn, you may lose your life.