National Tide 1980

Song Huagui did not hesitate for long.

After her conversation with Ning Weimin, she decided to send a fax to the French headquarters only one day later.

He also personally communicated with Pierre Carton via long-distance phone calls, hoping to increase the price of his clothing in the Republic.

As for the reason why Song Huagui made up his mind so quickly and took action.

This was not only due to Ning Weimin's detailed feasibility report, but also because the day after the meeting coincided with the day when my country resumed the sale of gold jewelry and took the first step in opening up the gold and silver market.

The Republic established in 1949 started its economic construction and financial system with almost no gold foreign exchange reserves.

For a long time, the country has been implementing a policy of strict control over gold, so that the newly produced gold can be used for emergency international payments and national reserves.

However, it was not until September 28, 1982 that this situation completely changed.

From this day on, sales of gold jewelry began to resume in the country, and ordinary people can buy them freely in shopping malls and stores.

Needless to say, the response from the public to the re-launch of gold jewelry that had been out of the market for decades was huge.

In fact, this news was officially announced as early as January, and it became explosive news at the time.

The temperature of public opinion has never cooled down. It has been hotly discussed by the people and they are looking forward to it.

And when it comes to the day when gold jewelry is officially sold to the public, it will be even worse.

On this morning, even the shops were not open, and there was a long queue in front of the Wangfujing Arts and Crafts Service Department.

There were actually more people waiting to buy gold jewelry than those queuing up to buy home appliances in front of the department store not far away.

You know, this day is not the weekend, it is Tuesday.

It was obvious that many people must have come on leave.

After opening the door, these consumers showed great enthusiasm.

They almost rushed in, rushing to the gold jewelry sales counter and asking the salesperson to get jewelry. The sales scene was very lively.

As for Song Huagui, he didn't come over from the Capital Hotel until around ten o'clock that day.

She originally just wanted to take a look, but she was completely shocked by the hot scene here.

It is completely different from the usual counter where gold jewelry is sold, which should be in an orderly, clean and elegant environment.

In front of her, there was actually a crowded and chaotic scene.

Not to mention that the counter was overcrowded, and the people queuing up to pay were even crazier. The cashier was already packed to the brim.

People holding high banknotes gathered in front of the accountant. They all held the money in their hands and stretched it out wildly, as if they didn't want the money.

Song Huagui could not see the gold products on the counter at all, but they were all blocked by others.

Fortunately, there were still newspaper reporters taking photos, and someone was interviewing the manager and staff here.

Only by listening in could Song Huagui learn some detailed relevant information.

But you don’t know if you don’t hear it, and you will be shocked when you hear it.

This shocked her even more and she couldn't believe it.

According to the manager of the Gongmei Building, due to limited craftsmanship, there are currently very few types of jewelry sold in shopping malls and very few styles.

Only rings, necklaces, heart pendants (cards, pins), gold spectacle frames and some gold-plated products are sold.

Moreover, the quality of these products is also low. They are all made of 14K gold and sell for 30 yuan per gram.

I'm afraid I have to wait until November 3rd before 18K gold jewelry with better quality will be sold, priced at 50 yuan...

Enough, enough!

Seeing is believing! Then cooperate with Ning Weimin's report.

Song Huagui would be a fool if he didn't understand how hungry domestic consumers are for high-end products.

You know, the gold of the Republic is entirely priced by the state.

The sales prices here are not in line with the international market, and the price difference is quite large.

Even gold jewelry of this level can be so sought after, which only shows that the domestic consumption power really cannot be underestimated!

Why is this happening?

The reason is actually very simple and not difficult to understand.

Although the economy of the Republic during this period was quite backward, most national consumption levels were still very low.

But for a huge country with nearly one billion people, its population base is its solid foundation.

In addition, the elite class is relatively concentrated in big cities.

To put it bluntly, this principle is that a skinny camel is bigger than a horse.

Consumption of public funds, salary compensation for veteran cadres, and people with well-established families and people with overseas connections are all added together.

There are actually many local residents in the capital who have relatively high spending power.

At least much more than Pierre Carton and Song Huagui expected when they started the company.

Considering that the domestic economic growth momentum is very good, the inflation rate has also begun to accelerate.

Some self-employed people in China have already exceeded 10,000 yuan in assets, adding new blood to the wealthy class.

It can be inferred that Pierre Carton's choice to increase the price of its clothing at this time is definitely a wise choice. In fact, the risk involved is minimal.

So what's there to hesitate about?

Of course, we must seize the opportunity and firmly grasp the most high-end consumer market.

In this way, Song Huagui, who returned to the company from the arts and crafts service department, had no hesitation in his heart and was really at ease.

And once people are relaxed, they can observe more things more carefully.

It's a coincidence that this day is also the day when the company pays salaries at the end of every month.

So Song Huagui soon noticed a very interesting situation.

These employees in the company are all experts in following fashion.

Especially the girls at the front desk, general affairs, finance, etc.

During lunch time, they all went to the Arts and Crafts Service Department to buy gold rings and necklaces with their newly paid salary.

After coming back, they happily compared each other and found fault with each other.

Even from their conversations with each other, Song Huagui further understood how much these little guys can spend money.

Each of them is actually a loyal customer of Pierre Carton, except for the clothing distributed by the company.

They also use their salaries and bonuses to buy for their families and for themselves.

They don't actually need much money to eat.

Almost all the rest is spent on clothes, shoes, and cosmetics. Each person buys at least two sets of the company's clothing at employee discount prices every month.

Of course Song Huagui knows the income of his employees.

The salary plus bonus for people at the lowest level is about 500, and the salary for important positions is 800 to 1,000.

Although this level of income is high enough in China, buying Pierre Cardin clothes every month is too luxurious.

Even if the company can offer a 30% discount.

To be honest, even she felt sad and speechless for these little girls who had not experienced much.

The hard-earned money, the price paid for with youth, was actually spent so generously, so easily, on things that were not very necessary.

But what could she say to that?

Wasn’t she the one who brought the concept of fashionable life and clothing? Isn't she the driving force behind it?

So after thinking about it for a long time, in order to have a clear conscience.

The soft-hearted Song Huagui took another remedial measure to try his best to protect the interests of these employees.

That is, while the price of clothing is increasing, bonuses are being increased for employees.

She decided to also reduce the 30% discount on clothing purchased in-house to 50% off.

This means that for grassroots employees, their income can still ensure that they can buy two sets of company clothes as they did in the past.

As for whether employees would like to enjoy the benefits of increased income, or let their youth flow freely and dress up to their heart's content.

Then it's not Song Huagui who can make the decision for everyone.