NBA: Daiki Aomine at the full start

Why is it called Plan X.

Phil Knight’s explanation is interesting.

Nike has studied every player it signs.

Logan’s Chinese name is pronounced the same as Wolverine Logan in the X-Men.

Even Nike consulted the translation over there in the Celestial Empire.

Wolverine’s translation Chinese is exactly the same as Logan’s name.

So, they simply used X-Men’s X to name Rogan’s brand.

Turning the cover, the first page of the proposal book is an X shape composed of wolf paw prints.

And every corner of X is like a number – 7!

Number 7 is Rogan’s jersey number.

X is the label of the brand.

Wolf claw, representing the mark of Wolverine, that is, Logan!

It has to be said that Nike gave Rogan the draft of this LOGO design.

The design language is already very clear.

Nike’s positioning of the PX series is very precise.

It is aimed at the young market and the trend market.

In this Plan X proposal, Nike provided several pairs of PX1 generation sneakers with concept drawings.

Full of trendy elements as well as fashion labels.

It’s not just the aesthetic innovation.

In the technology equipped with the PX1 generation, Nike is not ambiguous at all.

Front and rear palm separation ZOOM air cushion, midsole large carbon plate + TPU hard sheet on the heel.

The technology that Nike gave Logan to the original boots is more luxurious than AJ’s.

There is no doubt that they hope that Logan’s original combat boots will be a blockbuster.

Directly let the PX series become a new benchmark in sneaker culture.

“I have complete confidence in your abilities, Logan.”

Phil Knight is confident: “We provide the best products, you are the best spokesperson.” ”

“With your court performance, this PX1 generation will have the potential to surpass the AJ1 and become the most successful product in the history of basketball shoes!”

AJ1 is the most successful pair of basketball shoes in the current basketball world.

It’s not even just a pair of sneakers, it’s a cultural symbol.

The PX series also has the potential to become a cultural symbol.

Phil Knight has faith in Rogan.

At the end of the proposal, Nike also marked the following:

In addition to his annual salary of 20 million yuan before tax, Rogan will also receive a 25% share of annual sales of all products in the PX series.

Moreover, sales are calculated according to pre-tax values, and Nike will help Logan pay California and federal taxes.

To put it simply.

If the pre-tax sales of the PX series is 100 million.

Then while Logan gets 20 million base salary, he can also get 25 million US dollars in the share!

This is the endorsement of the annual salary of 45 million!

Of course, Nike does not think that the PX series will achieve annual sales of more than 100 million.

You know, the entire basketball market, only the AJ series, has achieved the feat of annual sales exceeding 100 million.

And this is still based on AJ’s authentic sneakers out of more than twenty generations.

There are also various regional brands added together to achieve more than 100 million.

PX is just getting started, with the original generation of sneakers like breaking 100 million?

It’s too hard.

Therefore, the bulk of Rogan’s real contract is still that part of the base salary.

However, this is only Nike’s unilateral idea.

What Logan really likes is the 25% share of revenue.

The initial price of the PX1 generation is 299 US dollars.

The initial launch volume is set at 150,000 pairs.

In the later stage, the sales volume will be increased according to market demand.

There are two first color schemes, and the total sales volume has reached 300,000 pairs.

If all 300,000 pairs can be sold.

The sales of the PX1 generation alone in the first double color scheme have reached a staggering – 89.7 million US dollars!

Logan got 25%, which is 22.42 million US dollars!

The share income even exceeds the contract base salary!

Nike felt that the PX1 generation could not sell all 300,000 pairs.

Logan doesn’t think so!

“Please give me a day to think about it, and I will reply quickly.”

Of course, though, Nike’s Plan X is indeed tempting.

Logan still routinely asked the other party to wait for his decision after consideration.

But it is clear that the victory or defeat of this Logan sneaker endorsement battle is already clear.

Adidas’ offer is indeed full of sincerity.

They came up with the largest basketball endorsement contract in the company’s history.

This is already a bold attempt and breakthrough.

It’s a pity.

In terms of boldness + high gambling, Nike is still more skilled.

I think they gambled on Michael Jordan and achieved a salted fish turnover.

This time the gamble on Logan is to consolidate his position as the first brother in the basketball market!

“Luo, I have booked a ticket to Portland tomorrow night.”

After seeing off Phil Knight and them, Taylor Fenson said directly: “Tomorrow after you finish the game in Madison Square, we can fly directly to Portland.” ”

“At Nike headquarters, complete the sneaker signing program with them.”

Tomorrow, the Lakers will travel to New York to face the New York Knicks at Madison Garden.

To end the focus of the Battle of New York, Rogan could fly directly to Nike’s headquarters in Portland.

Visit a wave of Nike headquarters, by the way, at the official press conference held by Nike, officially reached a signing plan with Nike!

Obviously, it’s not just Logan who has a decision in mind.

Taylor Finson also helped his players early on to arrange the next series of itineraries.

“It’s you, Taylor.”

Patting Finson’s shoulder, Logan smiled too.

This agent himself is still very good at things.

It was on the 18th when Logan decided on his sneaker endorsement.

The NBA also saw a series of great one-show shows.

For example, New Orleans Pelicans sneaker Anthony Davis finally briefly withdrew from the empty slash today.

Thick eyebrows, who scored 38+9+6+4, led the team to victory over the Blazers and won the team’s third victory of the season.

As the son of the United States, the thick eyebrow data is still sharp, but the team’s record is really ugly.

Cosmos Yong also defeated a strong opponent today, scoring his tenth victory of the season.

The 10-2 record puts the Warriors in second place in the West, second only to the first-place Lakers, who have not been defeated so far.

Also clinging to the record is the San Antonio Spurs.

Kawhi Leonard 23+12 to help the team beat the Grizzlies.

The Spurs are 10-3 and third in the West.

Before the start of the game, the western pattern in the minds of fans should be a super strong.

That super is the super team Golden State Warriors.

How strong, of course, refers to teams like the Spurs, Clippers, and Rockets.

But as the season unfolded, people unexpectedly found that the Los Angeles Lakers became spoilers, and the Spurs were much stronger than people thought.

The run-in of the warriors made their dominance lower than people expected.

The pattern of the west has actually become a three-legged trend!

“There’s no doubt that this year’s Western Conference playoffs will be intense.”

“It’s hard to imagine that the Warriors, Spurs and Lakers, one of the teams, will miss the Western Conference Finals!”

ESPN Evening News.

Stephen A. Smith smiled: “No matter which of these three teams missed the Western Conference Finals, I will feel sorry for them.” ”

“Wait, Stephen, what did you just say?”

Opposite Stephen A. Smith, Max Kellerman interrupted his partner: “Of the three teams you mentioned, is there a strange name mixed in?” ”

“Los Angeles Lakers? Dude, are you kidding? ”

“I don’t think the Lakers can discuss it on the same topic as the Warriors and the Spurs.”

Max Kellerman’s point is straightforward.

He feels that this year’s West is not what fans call a triumvirate.

The western pattern is a two-hero hegemony.

The Spurs and Warriors have already locked up the Western Conference Finals matchup in advance.

Other teams, including the Lakers, who are not currently losing, will be stepping stones on the road to the advancement of both teams.

“I don’t think you’re awake, Max.”

Stephen A. Smith is a loyal Logan fan: “Who is the only team in the league who hasn’t lost so far?” ”

“Who is the number one record in the West so far?”

“Who’s the team that is currently the number one team in the league?”

“Tell me its name out loud, man, this team’s name is the Los Angeles Lakers!”

Stephen A. Smith continued: “Look at what the West’s Player of the Week for the last three weeks is called, Max. ”

“The Golden State Warriors and San Antonio Spurs do have a lot of roots, but not a single player on either team has won the Western Conference Week Award so far this season.”

“Not one!”

“Logan will stir things up in this year’s Western Conference playoffs.”

“Los Angeles Lakers, definitely the spoiler of this season!!”

While Smith isn’t a Lakers fan, that doesn’t stop him from being a Logan fan.

“OK, Stephen, none of us can convince anyone, let’s change to a more interesting topic.”

Max Kellerman decisively avoided Stephen A. Smith’s gun: “Man, tomorrow, your favorite player will play your favorite team.” ”

“Do you think the New York Knicks are ready for Rogan?”

(Today is still guaranteed five changes, there are tips to add more, on the top is not capped, ask for automatic subscription support)