NBA: Miller moment at the start

Wang Ba didn't know what his father was thinking, so he didn't rush to sign the contract.

The right to speak is something he has to fight for.

If his current performance is not what he wants, then he should play better games and force the brand to sign him!

The Lakers are about to start a 5-game away trip. Good news came from the team, James is back.

Although Wang Ba's finger injury is not serious, it needs to be healed. It happened to be an away game, and with James's return, he will definitely rest for 5 games.

The Lakers have been in high spirits recently. The first round away opponent is the Suns led by Booker.

The Suns are at the bottom of the Western Conference, and the Lakers are second in the Western Conference. Many people think that the Lakers will defeat their opponents with great momentum, but the fact is the opposite.

Before the game, the league broadcast the selection of the All-Star Game live.

LeBron James is the vote king in the West, and Antetokounmpo is the vote king in the East. Wang Ba's votes did not rank in the top 30, and he was not selected for the All-Star Game.

He will participate in the Rookie Challenge.

The league also specially invites players to participate in the Skills Challenge and the 3-point contest.

This year's All-Star 3-point contest is full of superstars, including Lillard, Curry, Booker, Walker, Middleton, and Nowitzki.

The Curry brothers are on the same stage, the new and old Suns are competing, and Nowitzki's last dance is full of highlights.

Wang Ba is in his prime and was also invited to participate.

Before the game,

LeBron James, the top vote-getter, and the Eastern Conference captain Antetokounmpo selected players from the East and West respectively.

Perhaps it was the All-Star Game approaching, and the relaxed atmosphere affected the players' state. The Lakers fought for 4 quarters and finally lost to their opponents by 3 points, which was surprising.

It was a pity that they failed to win the game, but the players were in a good mood. After all, no one is an invincible general.

But no one expected that this defeat would be the fifth consecutive defeat.

The ranking in the Western Conference was very tight. The Lakers' losing streak directly dropped to the fifth place in the Western Conference.

The Lakers' ranking plummeted, and Wang Ba's negotiations were not smooth.

Wang Lin did not know how to contact Nike and Adidas, and proposed that the three parties inject capital to establish a new brand and operate it together.

Nike refused very straightforwardly.

Nike Group has four major brands, Nike, Jordan, Converse, and Hurley.

Converse makes sneakers, and Hurley is a fashion brand. They were all acquired after the group became bigger.

The Jordan brand was created under a special historical background.

After the brand became bigger, Nike bought back the shares held by Jordan himself, and Jordan himself only had the right to dividends.

Now Huili wants to inject capital into the new brand, which is completely internal consumption. Even if the equity ratio is larger, they will not agree. This is more excessive than Wang Ba's request.

Bill Duffy was helpless:

"Wang, give up."

"When Kobe was at his peak, and James, they only had their own series. Jordan was able to have an independent brand, and Nike reluctantly agreed to it by using 4.5% of Nike Group's shares as a bargaining chip."

"We don't have bargaining chips, so they will never agree."

The attitude of capital is that it can make less money, but it must have the dominant power, so the group's 4.5% shares are more important. Besides, Jordan only has the right to dividends.

They have independent brands and no homogeneous products, which is beneficial to the group.

Now Nike has 4 major brands, which have enough coverage. There is no need to create a brand by yourself and cause trouble for yourself.

Wang Ba shrugged,

"Wait a little longer."

If he didn't consider Huili before, now that he knows that Huili has been acquired by his father, he must choose Huili first.

Wang Lin is the only son, and the world that Wang Lin has conquered is not his? If his own family's industry does not support it, is it stupid?

But it is definitely not possible to join Huili directly. It must be a third-party brand, otherwise Huili will be too difficult to convince people.

It is OK to start from scratch in the international market, but in the domestic market, fans will definitely not dare to buy when they hear that Huili is making sneakers, so it is best to separate them.

In the evening,

Wang Lin came to the apartment, feeling unhappy,

"No brand agreed to cooperate?"

"Nike and Adidas both clearly refused, Under Armour did not make a clear statement, their chairman was interested, but the board of directors refused, after all, their current market share of their own brands is relatively low, and the establishment of a new brand is likely to squeeze the survival space of the main brand."

"Dad, didn't you say that there is nothing that cannot be done, only not enough money, I am optimistic about you."

"..."

At Nike headquarters, Pete was asking his subordinates:

"Have you found out the relationship between Huili and Wang Ba?"

"According to the feedback, Huili was acquired by Wang Group, and Wang Ba is the only son of the chairman of Wang Group."

"Oh? There is also this relationship?"

"Director, Wang Group has Wang Mall under its control, which controls the sales end. If cooperation is not bad for us."

Peter was silent, he was thinking about whether it was feasible.

Obviously, Wang Ba is the only son of the chairman of Wang Group, and Wang GroupThe identity of the successor of the group gives him enough bargaining chips.

The idea of ​​using money to attack Wang Ba is no longer feasible.

If the cooperation is really carried out, how much benefit can Nike get, and how much risk will it take.

Wang Ba has great potential and is a talented player, but there are more geniuses who fall in the league every year due to injuries, personality, crimes, etc.

Oden retired due to injuries, and Elvin Robertson of the Diamond Generation,

Eastern athletes have a short sports lifespan, are prone to injuries in high-intensity competitions, and have weak recovery abilities. Yao Ming is a living example.

The establishment of a new brand requires huge investment in funds, technology, and manpower. If Wang Ba falls, the brand will be completely ruined.

It will take at least 10 years to replicate the miracle of the Jordan brand. Wang Ba has maintained a high-light performance, which is unreliable no matter how you look at it.

However,

Nike is losing ground in the Chinese market. If it injects new forces, it may bring in $1 billion in profits.

Pitt cannot make a decision, so he decides to pass the blame to the president.

Nike's president Phil is a man of vision, otherwise he would not have surpassed Adidas by betting on Jordan.

It was just that the company was small at that time, and it was in the interests of the time to take a gamble. Now Nike has become a large group with a market value of 100 billion US dollars.

Risk control is more important, and there is no need to take risks.

"Although the Chinese market is very important to us, we estimate that the cost of establishing a new brand will exceed 500 million US dollars, which is too risky."

Pitt smiled bitterly:

"Then should we give up contact with Wang Ba?"

"No!"

Phil said firmly:

"Continue to keep in touch with Wang Ba and spread the news that Nike is very sincere. In addition to independent brands, we can talk about everything, including the terms he mentioned before."

"What does the president mean?"

"If you can sign Wang Ba, that would be the best. If you can't get it, destroy it."

If you can't get it, destroy it. This is the cruelty of capital.

Although they can't directly ruin Wang Ba's career, they can still suppress Wang Ba's rise.

The commercial value of athletes is linked to fans.

They only need to let North American and European fans boycott Wang Ba. No matter how well Wang Ba performs, it will be difficult for him to stand out.

As for how to make Western fans reject Wang Ba, it is very simple. Ideological and national cultural conflicts are very easy to use.