NBA: Start off James
Chapter 121
Chapter 121: All-Brand Invitation! Billion-level big contract!
The largest leading company in the NBA shoe market has finally found Jiang Lin.
But what makes Jiang Lin a little strange is why they didn’t contact Yang Fei, it stands to reason that Yang Fei couldn’t have not found Nike, which is the world’s largest sports brand.
Answered the phone: “I’m Jiang Lin.” ”
“I’m Nike vice president, Jason Smith, we want to sign a brand endorsement contract with you, do you have time to talk?” The other party’s words were very calm, indeed, he signed so many stars, so he was not too excited about Jiang Lin, but just said it as if he was going through the process.
“Well, hello, you can talk to my assistant YANG, she is responsible for representing my brokerage affairs.”
“We know she’s been looking for a lot of brands and we’ve talked to us, and I know what you’re going to do, and I don’t think you’re going to turn us down Nike.” Smith is confident that because they are Nike, few players will turn down an offer from Nike.
That’s confident, top technology, top fashion ideas, and the strongest sneaker market.
“I’m looking for you now also because you’re fully in line with our goals and are ready to offer you a good long-term contract. ~”
“Give?? Is it so strong? Jiang Lin heard the domineering in his tone and sneered, this is like you give me alms, you give me – want
Then said with a smile: “Well, I’ve been busy with the competition recently, tell my assistant about your conditions, she will give me the best choice.” ”
“Hello?? Feed?? Feed?? We can find someone to come to Memphis and talk to you.” When Smith said again, Jiang Lin couldn’t hear it.
He will not deny that he is comparing with other brand companies, _ home is not stupid, shopping around is an eternal truth, and he also knows that now it seems to be Nike’s only one, in fact, it is just a name, take Adi, the 10-year NBA clothes and pants bid is their bid, and there has never been any big problem.
However, after Nike took over, there were successive incidents of poor jersey quality, and it felt like it was broken with a light tear.
Jiang Lin returned the phone to Jack, and Jack looked at Jiang Lin with a shocked expression.
God, someone put Nike aside?
To know that Nike took the initiative to find players is a golden opportunity, the last Nike initiative to find and sign as an endorsement of the player is Kevin Durant!!
This is not an ordinary signing ah, endorsement! It means the kind you’re going to advertise for Nike, not the kind that just puts us in our sneakers as an on-court promotion.
And also found it through his mobile phone, in fact, it is enough attention, and the next talk is over, and signing a contract with Nike is an honor in itself.
“Dude, Nike might give you a signed sneaker contract.”
“Other brands also give ah, I have to find the one that suits me best.”
“Haha, okay.” Jack and Smith said a few words before hanging up.
Jiang Lin feels like a superstar talking about things, not like a 20-year-old child at all, if it is an ordinary rookie, Nike comes to them, it must be a fart to negotiate a contract.
Everyone has worn Nike since childhood, and when they grow up, they naturally dream of becoming the spokesperson of Nike, with a pair of Nike signature shoes of their own, many Americans only recognize Nike basketball shoes, AJ and Kobe series are too influential.
For example, the shoes of ordinary players without sneaker contracts are mostly Nike, and Jiang Lin is also Nike’s shoes in these dozen games, which is probably the reason why Nike has no fear.
But Jiang Lin feels good about this, now maybe Nike is king, but then a hundred schools of thought contended, the world’s top technology has been innovating, especially Adidas’ broost and bounce technology came out and directly shuffled the sneaker materials, so that all fans know why they should always believe in Adidas.
Not to mention domestic brands, in terms of innovation is particularly hard to do technology, and the gap with top brands is getting smaller and smaller, can only frantically study technology, Huaxia intelligent manufacturing is not blowing.
When she arrived at the parking lot, Yang Fei was already waiting, holding her mobile phone and watching some vlogs she took tonight.
“Hey, how about I drive it?”
“I don’t, you just finished playing and you’re tired.”
“You’re tired of watching the ball, I didn’t play today.” Jiang Lin sat in the co-pilot, and his spirit seemed much better today.
“Let’s go, go home.”
In the car, Jiang Lin told Yang Fei that Nike’s people had looked for him and should have met her.
Yang Fei: “Nike finally found you, this is the most arrogant attitude, I didn’t look for him, but I should have found me a long time ago after talking to so many brands.” ”
Yang Fei said that Adi and Puma have long been looking for him, if Nike is really urgent, it should have come to talk a long time ago, instead of talking about Jiang Lin 21 + 21 big two pairs to shock the world, could it be that Nike’s boss likes to watch assists?
“Haha, it’s okay, how did this internship task work?” Jiang Lin looked at Yang Fei who was pouting, obviously it was not easy for her to do this, negotiating contracts has always been the most difficult test for agents, and it is likely that both parties will not please.
“Tomorrow morning, I will consult with Nike about the quotation, and then make an analysis and comparison, if possible, it can basically be finally done tomorrow evening, sorry, let you wait so long.” Yang Fei said apologetically.
Jiang Lin shook his head and smiled: “I’m sorry what, I’m not in a hurry, how many brands are looking for you?” ”
“Including today’s Nike, that’s a full-brand invitation.”
“All… Full brand?? Jiang Lin was stunned for a moment, meaning that all the big sports brands in the world have found themselves, what is this concept?
Not to mention that there are more than 200 small and small sports brand companies, at least more than 20 basketball shoes, Yang Fei has all communicated and made comparisons in such a short time, very strong!
Yang Fei was amused by Jiang Lin’s expression, she smiled and revealed sweet dimples: “What do you think, you are super.star, everyone is dying in order to sign a sneaker contract with you.” ”
“Hard work on you! My family Yang Fei. ”
“Who’s home?”
“My assistant is of course from my family.” Jiang Lin touched his head dotingly, Yang Fei showed a happy smile, the hard work in the past ten days has disappeared at this moment, it is worth it to have such a good boss!
……
The next morning, Nike Memphis agent came to negotiate with Yang Fei, and it was also completely taken seriously, because Smith was a little nervous yesterday night after Jiang Lin’s indifferent attitude, and then learned about the offers of other families were shocked, and held meetings overnight, if this kind of player did not sign with Nike in the end, they would be directly fired!
According to Nike’s market analysis, Jiang Lin may be the player with the most appreciation value of sneakers in the next 10 years, and the next one they are slowly examining is Zion in junior high school
······ Flowers·
And because Jiang Lin wears Nike’s brand shoes every time, these shoes are very popular in Memphis stores.
So they didn’t rush to find Jiang Lin, they felt that this was a certainty, this is also a way for the brand to reduce the price, it is best to wait for the player’s agent to find it himself, then they become much simpler.
Nike has always signed rookies and veterans differently, and there are only a few rookies who take the initiative, that is, James and Durant’s level, and they give contracts without entering the NBA, that is, they are sure that they can’t water, and this is indeed the case.
It’s just that now Smith is panicked, Jiang Lin doesn’t like to wear Nike sneakers as much as he seems, and he, the vice president, is not excited at all, and so calm, he is immediately anxious.
Yang Fei naturally had a good talk with Nike, after all, this is Nike.
According to the share of each sneaker brand among the current NBA players:
NIKE 61%, NIKE Classic branch brand AJ10%, these two together have divided 71% of the market adidas17%, UA5%, other brands (PUMA. ANTA. PEAK, NewBalane, etc.) 4%.
………..
So if you can sign Nike, it must be Nike, which is almost undoubted, in terms of basketball shoes, they are the first.
Yang Fei has been really under pressure recently, in the NBA for superstars will have a steady stream of sponsors to find the door, among which the highest cost of player endorsement is the sneaker contract, as a professional NBA mobilization, choosing sneakers is a very important thing.
Many players earn a decent amount of money from their sneaker contracts (and other endorsements). In some cases, this part of the revenue accounts for the highest percentage of a player’s total revenue.
Jiang Lin’s salary is not high, so the sneaker endorsement contract must be selected, which is related to the direct interests of the player.
So Jiang Lin said that it was an internship task for Yang Fei, but this was the most difficult task for the assistant to do.
“Jiang Lin, Jiang Lin, your test is really big.” Yang Fei talked with the agent all morning, and finally shook his head after looking at a number.
Jiang Lin believed in Yang Fei from the beginning, even though this may be his biggest job in the future, a must-have for retirement!
Some players make a lot more money from their sneaker contracts than they take from the team, and it’s mostly long-lasting, especially when the signature sneaker effect comes up, generation after generation, generation after generation!
For example, Derek Ross Adidas gave him a 13-year, $250 million supershoe contract after he won the MVP, which far exceeded the salary he later received.
Puma’s sneaker contract to future Lakers rookie Kyle Kuzma was also higher than the salary he received from the Lakers.
Not to mention Jordan and Iverson, Jordan can get $100 million in dividends from Nike every year, and Iverson would have been impoverished now if he hadn’t signed a lifetime dividend contract with Reebok, and Reebok saved him and paid him a dividend every year.
In the evening, after Jiang Lin’s training, Yang Fei called Jiang Lin to the conference hall of a five-star hotel:
“Neighbor, your sneaker contract is done, wait for you to decide.”
“Okay, a little looking forward to it.” Jiang Lin whistled, looking at Yang Fei’s expression when he bought the house before, the value of this contract should be very high.
If you guessed correctly, it should be a big contract B starting from 100 million. _
Feilu reminds you: three things to read – collect,
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