NBA: Start off James

Chapter 122: 150 million in 5 years, the most expensive rookie sneaker contract in history!

When he arrived at the hotel, Yang Fei came to pick him up in a formal suit, and he could see that today was indeed very important, Yang Fei was wearing a very formal dress, a white shirt and a black wrapped long skirt, and also wore high heels, his hair was tied into a ball head, and he looked very energetic.

“See important people today?” Jiang Lin asked?

“It’s several big coffee, now they are not willing to leave, waiting for your answer!”

Yang Fei took Jiang Lin past the door of a conference hall, several people looked towards it, Jiang Lin glanced at it in a hurry, and Yang Fei pulled him to the small conference room next door.

If you read it right, that’s Ding Shizhong?? Jiang Lin saw the figure of a Mediterranean man with a big belly, isn’t that Ding Shizhong Great God?

Yang Fei explained that these people were actually waiting for him, and she also had a headache.

Today, these sports brands are equivalent to the last round of bidding, a total of 12 companies are favorable competitors for Jiang Lin’s sneaker contract, Yang Fei and they talked about a final plan one by one, and said that they would give the final answer in the evening, let Jiang Lin decide.

So none of the people in charge of these brand owners left, one is to show his attitude, and the other is to see which one Jiang Lin will choose, if he chooses, will there be room for reversal, after all, it has always been Yang Fei who is talking, and he will definitely see Jiang Lin in the end.

Yang Fei said that when the results came out, they would find a certain company to discuss in detail, but they knew that Jiang Lin wanted to seize the opportunity after he came, no way, a player who can 21 assists per game, then his career will basically be long, long.

The longer the career, the more room for appreciation of the long contract, everyone has studied investment, and no one is worse than anyone.

“Okay, are you so patient?”

“Well, I arranged a room for them to rest, but they just want to know your choice, so I just quickly pulled you away, haha.”

“yes, it’s okay, otherwise I’ll be dragged to talk for a whole night.” Jiang Lin knows that these people’s three-inch tongue is not rotten, if he really wants to let him and these people one by one, he will definitely “one three seven” brain explode, you must know that Yang Fei has also spent weeks to investigate one by one, if only chat can sign the contract would be ridiculous.

And Jiang Lin himself did not have a deep understanding of the model of sneaker contracts, he was a basketball enthusiast in his previous life, and he never thought about this thing at all.

So I admired Yang Fei more and more in my heart: “Young sister, how did you manage to cope with everything??” Didn’t I ask you to find a few assistants? ”

Yang Fei: “During the internship period, I want to do my best by myself, and I have already started to prepare.” ”

“Awesome.”

Then the two discussed the final result in an office in the hotel, and Yang Fei held a document in his hand, which was the final result.

Jiang Lin explained while looking at Yang Fei, believing that with Jiang Lin’s mind, he could understand everything at once.

Then Jiang Lin made the final decision.

“OK。” Jiang Lin also became serious, his brain turned wildly, and began to analyze Yang Fei’s comparative research report.

Sneaker contracts generally have 3 models.

One is commodity contracts: after signing, players can get free equipment supplies during the game, and usually some product subsidies, basically in the form of store debt vouchers issued to individuals, players can order anything they want online (from sneakers and jerseys to women’s and children’s clothing for their families).

Most players in the NBA sign commodity contracts, which means they don’t get paid by sneaker suppliers, but they can get a certain amount of product subsidies, that is, they can use whatever they want in the store and wear our products every time.

These players are usually the water cooler players in the team or the big inside linemen (a consensus in the sneaker industry is that the market appeal of big players is not strong. ）

The players who sign this contract generally have a subsidy of about $25,000 per season, and they are gone when they run out, so it does not mean that they can take things from the store casually.

The second model is a cash contract, which is equivalent to paying you a salary on the basis of a commodity contract.

About 70 to 100 players in the league have cash contracts. The contract amount of these players also varies, ranging from as little as two or three hundred thousand dollars to as much as two or three million dollars. Suppliers pay them a basic salary, as well as incentive bonuses and product subsidies (providing them with jerseys and other items for free).

These players are well-known enough to interest sneaker suppliers, but they don’t think they have enough market appeal. However, many of these players do have PE (player version) boots.

This Jiang Lin knows, like Leonard, AJ has not made him custom boots after signing the contract, so he has made an AJ1 Leonard version, which has a hairy use… Purely to make money on Leonard’s fame.

There was also Bradley Beal, only the player’s version of the boots printed with his exclusive star logo and custom colors, so Leonard decisively switched to New Balance and immediately had signed boots.

The last way is the dream of the players, and there are only a handful of players in the league who have this kind of contract, and that is the signed sneaker contract!!!!

Signed shoe contracts are generally only issued to the NBA’s top big stars, and only about 10 players in the league today have their own signature shoes.

This type of contract refers to the development of combat boots in order to tailor a new basketball shoe that perfectly fits the foot shape of the star, and most of them are named after the player.

This is usually a top superstar or a player with a lot of fans, and the cost of research and development is too high, and the company dare not burn this money easily.

“Well, this kind of contract is very difficult.” Jiang Lin thought of Duncan, the superstar who can be said to be the number one striker in history, and he has not had a pair of signed sneakers until now, which shows how difficult it is.

Under the terms of the signed shoe contract, sneaker suppliers typically need to pay players a base salary of $5 million to $15 million a year, as well as various incentive commissions and bonuses, which can be negotiated.

Yang Fei gave an example, for example, if you are a breakthrough player, then wearing combat boots to complete a certain number of breakthroughs, there will be a bonus.

If you’re a dunk god, then if you dunk as many hoops in a single season, there are also bonuses, which are some special incentives for signing sneaker contracts.

Then there’s the player’s favorite version, which will have a 1% 5% royalty cut, which includes jerseys and sneakers or any merchandise made with his 1OGO signature, not a small 5%, which Jordan relied on to buy an NBA team directly.

The signed contract will guarantee that in the player’s retirement, a new model will be launched within 1-3 years, that is, a new generation, such as Kobe and James, every year there are new boots, which is determined by the specific sales situation.

“Okay, I basically know.” Jiang Lin nodded.

That means if you’re the league’s top player, try to get a signed shoe contract.

If your level is in the middle of the league, you may conclude a cash contract.

If you’re an NBA sideplayer, you have to work hard to get free court gear.

For example, being an NBA player is not bad…

Each NBA team will have a storage room, whether in the arena or in the training gym, which will be filled with shoes provided by sneaker suppliers, and the sneaker color matching matches the team’s color matching. For players who don’t have any sneaker contracts, the team’s equipment manager usually picks up sneakers from the storage room and gives them free of charge.

For example, Jiang Lin has several pairs of AJ grizzly bear color limited edition and Kobe’s full set, which is also what manufacturers want to see.

Because as long as you are an NBA player, you play in the league with the most basketball fans in the world, in case a few fans see that the basketball shoes under your feet look good and then buy them, there are definitely many fans who buy shoes under the big base.

Some of the banned colors in the league are not simply the league wants to ban, it is the sneaker manufacturers opposed, such malicious competition, everyone engaged in flowery and green pure appearance basketball shoes, fans can not buy those really practical practical running shoes.

“Except for AJ, which is a cash contract for you, everything else is a signed contract.”

Yang Fei said in fluent Mandarin: “Then the documents given to you are the final offers of these brands, you first see which one you want, and then maybe you can get a little more money in person.” ”

“Well, no problem.”

Jiang Lin has looked at the comparison of technology, craftsmanship, design, fashion, etc., these he roughly looked at the line, in later generations he basically knows the quality of various brands of shoes, even if not written on this he knows that technological innovation This thing has new every year, and now these are old technologies.

He mainly looks at quotes.

Only one gives a cash contract, that is, AJ Jordan, a cash contract of 80 million for 5 years, and then decide whether to transfer the signed contract after 5 years, and it can be promised for the time being that the AJ Zhengdai series will produce Jiang Lin’s joint money.

“It’s still this urine.” This makes Jiang Lin think of Kawaii and the future Ellen Guo in China, AJ looks at his own positive generation more than anyone, in Jordan’s eyes to create a good AJ annual positive generation is the key, don’t look at AJ’s few stars, but each is an elite level, wearing AJ to play is also the most fashionable, after all, the fashion trend in the sneaker industry.

But this price can ah, 16 million a year, Yang Fei can talk so much from Jordan?

Yang Fei said: “The largest sponsorship contract signed by a rookie in NBA history is 7 years and 60 million, and Durant in his rookie period got this Nike contract, and all your contracts exceed this price.”

“Bull!” Jiang Lin gave Yang Fei a thumbs up.

Under Armour: Signed sneaker contract, 3 years 90 million, promised 8% royalties, it is estimated that it is looking at the Chinese market.

Adidas: Signed sneaker contract, 100 million for 5 years, promising 3% royalties, and developing new products once in 1 year.

“Adi is good.” Jiang Lin is a little worried about Adi’s broost, which is really the top sole material.

A long contract of 100 million, if this contract is known to the outside world, it will directly blow up the sky!!

After Jiang Lin was awakened by Yang Fei, he knew that the concept of this price in this era can be said to be against the sky.

He estimated that he felt that this was a number after looking at the big contract more, after all, now these companies do not know what kind of sky-high contract they later opened in order to compete for Cain Williamson, which is 250 million in 10 years, and Cain took the most expensive and longest rookie sneaker contract in history.

Puma is preparing to return to the basketball shoe market this year, and the price they offered Jiang Lin is also 100 million for 500 years, and there are rich bonuses, such as 5 million yuan for winning the slam dunk contest.

“Haha, can play.” Jiang Lin saw that several other contracts basically have this reward, it is estimated that Yang Fei requested, everyone knows that every picture of the dunk contest will be made into a poster, the picture is going viral on major websites, at this time the shoes are very conspicuous, everyone is looking at you, the shoes will definitely attract everyone’s attention, the most important thing is that if you win the championship, a bunch of people who want to enhance the bounce will buy this pair of shoes…….

For example, Jones, who later signed Puma, and Aaron Gordon, who signed 361 degrees, increased their upper-foot all-star sales by 5 times that month.

Foreign brands screened these, followed by domestic brands, Jiang Lin was shocked after seeing it, is this taking the whole company to sign him?

Now the leading boss in China, Li Ning: signature sneaker contract, 10 years 200 million US dollars, 5% royalty commission, top designer, bonus plan.

As the most well-known Huaxia sports brand in Huaxia, Li Ning is already very powerful, with a long contract and a rhythm of giving all resources.

Xtep: Signed sneaker contract, 3 years 120 million US dollars, 0 million advertising investment per year.

“Xtep is crazy, forty million a year?? Earned them a lot of money every day? Jiang Lin was stunned for a moment, but he could think of it, because he knew how valuable his future was, it was simply infinite.

Jiang Lin also saw that Xtep is a buyout mechanism, and he has not received a 5% commission in the past three years, so 20 million advertising fees have nothing to do with him, and 2 million more than others is equal to royalty income?

According to the price of 500 shoes for a pair of shoes, Jiang Lin gets 5% of the pure royalty that is 25 yuan, and 20 million is the 800,000 pairs of signed basketball shoes to be sold a year, which is actually good, so Xtep looks like a lot of money, but it is actually pure earnings, which Jiang Lin can see at a glance.

ANTA: Signed sneaker contract, 5 years 150 million US dollars, 5% royalty commission, sneaker upgrade once a year, bonus plan.

Peak: Signed sneaker contract, 150 million US dollars for 5 years, 5% royalty commission, 0 million advertising dollars per year.

Yang Fei smiled after seeing Jiang Lin’s expression: “You know, if a Huaxia player signs a domestic brand, the sales volume is invincible when supporting domestic products.” This price has a bonus in your country, of course, they really can’t compete with the world’s top brands in other aspects, so they can only throw money. ”

“Eh.” Jiang Lin sighed, now is the development period when the Huaxia brand is slowly involved in the NBA sneaker market, and NBA stars will not choose the Huaxia brand at all.

Let’s just say that the powerful stars have long been signed, and you can’t bid too late to be divided by Nike Adi, they are all connected with scouts of various teams, and there are more players who signed commodity contracts in high school, and they switched to cash contracts in the NBA, anyway, it has always been under my flag.

The CBA has actually been occupied by Li, but the CBA makes money, BA is losing money, and only NBA players wear Chinese sneakers that they can start making money.

It is difficult for Huaxia brands to enter the NBA, and Americans also support domestic products, so let them support Huaxia sneakers, then unless the technology is really surpassed, they can only throw money.

The way they later chose was to slowly sign role players, and also design signed sneakers for role players, such as Battier, if it were not for signing the Huaxia brand, it would be impossible to have their own signature sneakers.

Or just throw money, like Wade and Parker.

And now there is a top NBA star in China, and they really smashed the entire company into it as Jiang Lin said.

When not to fight at this time?

No wonder Anta boss Ding Shizhong personally went out, according to Yang Fei, the bosses of 361 and Xtep also came, and they were the first to contact Yang Fei, and I heard that they contacted Jiang Lin on the day he hung up Yang Fei’s work email.

It can be seen that the degree of importance is 1.1

Jiang Lin knows that this is already the highest price, Yang Fei’s every contract is the most expensive rookie sneaker contract in history, listening to Yang Fei, everyone’s initial offer is about 5 million US dollars a year, which was carried up by her.

Yang Fei said modestly: “Whatever, your performance during this period of time is too good, and it also makes me feel a lot more confident when negotiating.” ”

“Haha, these people are very sophisticated, then, which one do you think is good?”

Yang Fei: “To be honest, I want to choose domestic brands, not just because of patriotism. ”

“Oh? Talk about it carefully. ”

Next, Yang Fei carefully analyzed, she felt that in the long run, no one knows what will happen in 5 years, but domestic brands are developing rapidly, and the future is no worse than Nike Adi.

“Well, just what I want, I want to choose one between Li Ning and Anta.” Jiang Lin has long known that in the future, everyone in the basketball shoe market is similar, depending on whose star has the stronger appeal.

Later, Wade’s Way and KT4.That are the world’s certified excellent shoes, and the Peak Pole series is sold out of stock in Huaxia! 361 is the softest running shoe material in history in 200 years!

He didn’t expect Yang Fei to choose domestic sneakers, this is really a top vision, later the national tide should not be too hot, and if he joins, it is very likely to make the national tide happen in advance! ! !

That’s self-confidence!!

The current situation is that Nike Adi AJ’s quotation is much less than that of domestic brands, if the price is similar, he will still choose Nike Adi, after all, everyone wants to wear empty 11 ~ military No. 1 to press the road.

Yang Fei: “I don’t agree with Li Ning’s marketing strategy, they are ready to make your sneakers the highest end, and then press the goods.” ”

“Yes, forget about it.”

“Okay, then Anta.” Jiang Lin’s decision made Yang Fei feel that it was a little too hasty.

“One is 200 million in 10 years and the other is 150 million in 5 years, and I understand Li Ning’s marketing strategy, it’s stupid, choose Anta Sports, no problem.” Jiang Lin’s eyes were full of confidence.

“Okay!” _

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