NBA: Starting CBA system

Although the poor sales of Kobe series are due to Kobe's persistence in making low-top handsome shoes and Nike's own designs, the huge gap is still related to James' own operation. He is too good at establishing his personality.

Its sales have increased by 50% compared with 2010, but sales have not increased so rapidly since 2012. Everyone knows the reason.

SportsOneSource analyst Matt Powell commented: "First of all, it is aesthetics. These sneakers are good-looking, and his star status continues to rise. Media attention also helps him sell more shoes."

After James is Lakers star Kobe Bryant, whose "Kobe 8" signature shoes had sales of 50 million US dollars in the United States last year.

Although the sales of sneakers declined in 2012, Kobe is still the number one star in China, and his sneakers are very popular in Asia.

Ranked third is Knicks forward Carmelo Anthony, whose "Jordan Melo M9" sneakers had sales of 40 million US dollars in the United States in 2011.

The rankings 4-7 are: Kevin Durant ($35 million), Derrick Rose ($25 million), John Wall ($5 million), Dwight Howard ($5 million)

But now it is very likely that the dynasty will change!

He also analyzed that Jiang Hao is bound to rise and James is bound to decline on the Anta side.

One is that he has not won the championship for a long time, and the other is that his marketing has now entered a backlash period. This star has made more and more fans uncomfortable, and the wind vane is not right.

And because there is no AJ in the top 10 sneakers, real shoe fans are very dissatisfied with Nike's biased behavior:

If you have the ability, go and compare with the sneakers with the flying man logo! ! !

The main shoes are the right way!

But in fact, the lucky draws and meetings are all small traffic.

The real ordering rush came after the major online shopping platforms and offline fans wore them and gave the first wave of feedback and evaluations a week later.

As I said, rational people buy shoes to wear them, so that they will not break for two or three years.

Instead of just looking at the design or the promotion.

Until your friends or favorite bloggers sincerely recommend it.

"Durable!"

"No problem, I wore it for a week, the sole is intact, and I haven't twisted my ankle."

"I wore it violently for a week, the ink painting style is too sexy!"

"I'm a girl, and the air force white directly made me the most beautiful girl in the class!"

"The black bat is too cool, I wore it to farm, and it didn't deform at all after washing."

"You upstairs are really willing to give it up, or I can give you my AJ13, and you can send your black bat to me??? My offline store has not received it yet!!!"

"My sexy pink color combination plays basketball, and all the girls scream for me."

"My university history professor asked me where I bought this pair of shoes, saying that the logo is too cool, and he also wants to buy a pair (Note: He doesn't know Jiang Hao, the Great God)"

"My teacher said the same thing, saying that this 'Jiang' is so handsome, and Jiang Hao's logo is also so cool and artistic!"

"National trend!!! Anta is awesome!"

"Ziya is awesome!"

"The first step to beat James and Kobe!"

"No, it's the second step, he's going to beat James in business."

"If he really gets going, Jiang Hao is really invincible."

"There's no Anta flagship store in our town yet, brothers, buy more shoes, and let Anta open it in our town."

"Order has been placed!"

"Seven pairs have been ordered!"

"Our company will have a sports meeting next month, and I ordered a pair of Jiang Hao first generation for everyone!"

"The boss is generous!"

Half a month later.

Jiang Hao's shoe fan meeting was held as scheduled, and Anta also covered the travel and room expenses of these 100 people. This is actually true!

The dream of 100 fans came true and the dreamy interaction with Jiang Hao made more and more people buy shoes.

Moreover, with the addition of female fans, Anta is also gradually launching Ziya women's T-shirts, etc.

Liu Yifei also took the initiative to contact Anta and became the promotional ambassador of Ziya with a very low endorsement fee of 1 million yuan a year. Posters were gradually hung in major flagship stores. Top female stars endorsed Anta's sub-brands, while Li Ning, Peak, and Xtep next door were deserted. I was really stunned.

Liu Yifei and Jiang Hao were at the door of Anta store. How can this be played? ? ? ?

But she is not considered a spokesperson, because the spokesperson must be Jiang Hao himself, and this is the first sports brand she signed.

In Jiang Hao's promotion at the Jinling flagship store, he also met Liu Yifei for the first time in China.

The first sentence Liu Yifei said when she saw him was:

"You big liar~~ You promised to hug me next time we meet?"

Chapter 263: Three consecutive Chinese players landed in the NBA! Horner

"Come on, come on, we are all in the same boat now, hug each other."

The warm hug between Jiang Hao and Liu Yifei also became the biggest highlight of this promotion, the hug between the national idol and the fairy sister.

The main reason is that their looks are too comical, both of them are flawless dream gods and goddesses, and with such a hug, fans who were not CP fans have become CP fans.

For Liu Yifei, her cheeks instantly turned red, and her heart was beating non-stop, and she was absent-minded in the subsequent promotion.

Because it has been a quarter since she last saw Jiang Hao on the court and agreed to hug.

Time has passed, Jiang Hao was still a small star at that time, but now he is an international superstar and a representative of national honor! ! !

It is true that the fans at the scene and the fans on the Internet were completely reversed.

I used to envy Jiang Hao, but now I envy Liu Yifei. What an honor it is to be able to hold Jiang Hao in my arms, and to be able to promote Jiang Hao's generation with Jiang Hao.

You must know that Jiang Hao originally wanted Chen Duoling, but Chen Duoling is still a college student, and she has only acted in two movies. Her status is not enough to endorse a brand like Ziya.

But Liu Yifei is definitely enough. Apart from Liu Yifei, only Yang Mi and Liu Shishi are qualified for women's sportswear and shoes in China, but they have already endorsed other sports brands.

"Thank you Miss Liu Yifei for coming to help Anta solve our problems!"

But I really have to thank Liu Yifei today, because Jiang Hao's promotional event directly attracted everyone from the entire Suning Plaza. Fortunately, Liu Yifei diverted some of the attention, otherwise Jiang Hao wouldn't be able to carry out this event properly.

After it was over, both of them looked at each other with wet backs and smiled.

"So, would you be honored to have dinner with me tonight?"

"My pleasure."

"What should I do if my back is wet?"

"Go to the hotel and change clothes?"

After working hard for a long time, the two went to the Jinling Hotel to have dinner together, but just as they said.

Although there were two adjacent rooms, they walked into one immediately. The two of them faced each other and rinsed off the smelly sweat. Then they tried it gently, and then went to the private room to eat comfortably. Had a candlelight dinner.

After replenishing their energy, Jiang Hao and Liu Yifei were in the room chatting about movies, life, and body structure.

"I want to see why you are so strong."

"You don't have to look, just feel."

"Don't really think of me as a god. Although I want to play "Mulan", I am not like this."

"Then you can be Nie Xiaoqian."

"I can do this."

The advantage of playing with an actor is that she can change her role in minutes. Liu Yifei changed her eyes instantly and wore a white gauze, and the atmosphere suddenly became more charming~~~ (Search Liu Yifei's A Chinese Ghost Story picture by yourself for the illustration~~)

Half a month later.

Nike China Tour Begins!

It was originally a good opportunity for Nike to help promote it, but maybe there are more and more Nike anti-fans and Zhanhei in China. Unexpectedly, it is not very popular this time.

There were also two minor accidents. I don’t know if it was James or James. He secretly photographed James’ privacy inside the smoke exhaust vent of the corridor of the publicity arena. One was at an outdoor event, and one imitated James and spread lime. He still learned a lot. alike.

James was very upset and threatened that he would never come to China again because of these disrespectful fans.

Originally, he came to China this year because he wanted to suppress the crazy momentum of Jiang Hao's generation. Otherwise, given his resentment towards Jiang Hao and the Chinese team, it would have been a no-brainer for him to come.

It’s not because the Chinese market is the second market after North America, he has to rely on the Chinese market to sell his James 11th generation.

As a result, when these things happened, he directly told Nike China officials that he never wanted to come again.

On the other hand, Wade, although he was given a watermelon and fruit platter by the waiter at the KTV at an event arranged by Li Ning, he still respected the cultural differences and enjoyed the meal happily.

"Whether you come or not is none of my business. This is my motherland."

Some Virgin Bitch told Jiang Hao about this, and Jiang Hao directly told these unscrupulous reporters during the charity event not to use this to create a topic.

And this is an Anta moment-by-moment event, what the hell is the name Nike?

This is my motherland, not his!

Hard enough!

The children present looked at Jiang Hao with fascination. In this era of worshiping foreigners, Jiang Hao's character is particularly prominent.