NBA: The strongest talent

10 years 100 million endorsement fees, and launch exclusive brand series.

Reebok was the first to come out and quoted such a high price.

Many brands have retreated.

This price is almost bankrupt for some small companies.

Once they miscalculated Yang Xu’s commercial value, then the brand also fell.

So, some people from small brands shake their heads one after another.

However, there are also some brand leaders who immediately call the management.

Discuss whether to continue discussions with Yang Xu.

If you want to continue negotiating, you have to increase the weight again.

After all, the current situation is so clear, if you want to sign a contract with Yang Xu, at least it is greater than Reebok’s contract.

Or there are some other advantages, otherwise there is almost no chance.

After listening to Reebok’s offer, Oliver quickly called Nike’s executives.

As a result, Nike executives decisively decided to raise the endorsement fee to 90 million for 8 years.

Although the total price is not as high as Reebok, it is higher than Reebok on average per year.

Although they are optimistic about Yang Xu, they are not optimistic about Yang Xu’s state duration.

10 years was too long, so they set the year to 8 years.

With the support of the top, Oliver was suddenly full of confidence.

At the same price, Nike’s brand value is much higher than that of Reebok.

Nike’s hopes are still big.

Oliver was confidently ready to speak, but one of them took the lead.

“Let me introduce myself first, I am the marketing manager of Converse, my name is Quincy.”

“We, Converse, in order to show great respect for you, specially proposed a contract that suits you very well.”

“A very sincere contract was proposed, 60 million for 8 years, and a 2% share of your sneaker sales every year.”

Converse made this offer, and the heads of other brands shook their heads again.

Converse is too cunning.

The highest sales of sneakers for active players is James, about 300 million a year.

If you take a 2% commission, that’s 6 million that year.

Coupled with the original average of nearly 10 million contracts a year, the endorsement fee for one year is quite a lot.

However, this is the first data in the league, which is the ceiling of active players.

If Yang Xu wants to get a high-priced endorsement fee, he needs to have a high sales of sneakers.

This disguised and transferred the risk that should have belonged to Converse to Yang Xu.

This trick is really cunning.

So the average NBA player rarely signs such a contract.

But if this star is really popular, it is a big profit.

Like Yang Xu now, there is a big trend.

Converse made such a decision because they took a fancy to Yang Xu’s self-confidence.

Yang Xu has said in front of the media before that he wants to become the first in NBA history.

Then the sales volume to become the first in active service should also be one of his goals.

Therefore, this way of cooperation is that they saw Yang Xu’s self-confidence and did enough analysis of Yang Xu.

After Quincy finished speaking, everyone immediately turned their attention to Yang Xu.

If Yang Xu is interested in this way of cooperation, then this method is worth learning from.

However, Yang Xu always had a smile on his face, quite like watching a performance.

As if out of the world, what they are discussing now has nothing to do with him.

Oliver admits that he has been in the mall for twenty years and has learned a trick of insight.

It is to use this trick to sign a lot of big names at a very low price.

For example, Griffin’s annual endorsement fee of 400,000 yuan.

However, today he hit a wall.

He couldn’t see Yang Xu’s thoughts, compared to him, Yang Xu was like an old fritters.

At this point, everyone was directionless again.

Even Quincy, who was originally full of confidence, instantly lost his bottom.

After Quincy finished speaking, no one spoke again for a long time, and the atmosphere was very quiet for a while.

Oliver saw that the situation was almost the same, so he raised his hand.

“Since I didn’t speak again, then I’m welcome!”

Nike’s head in New York spoke, and everyone else looked at him expectantly, what kind of price Nike would offer.

Even Yang Xu himself was very curious.

Last time, Oliver came to him with a 5-year contract of 20 million, but he fiercely refused.

And what kind of price will he offer now?

I saw Oliver looking around at all the people present.

As if taking an oath, with me, you are all fine.

This is Nike’s final contract price to give him confidence.

At the same time, it is also a kind of arrogance that he has cultivated over the years in Nike.

But when his gaze finally fell on Yang Xu’s face, he relented a little and replaced it with a friendly smile.

“First of all, I don’t think we need to introduce the Nike brand, the biggest sports brands, 70% of NBA players have partnerships with us.”

As soon as these words came out, everyone else shook their heads and scoffed!

Playing scoundrels again.

“Let’s not talk about that, I think everyone should know.”

“Before introducing the contract, I want to apologize to Yang Xu for my ignorance last time, the price last time was indeed too low, and after I went back, the head office also deeply criticized me.”

Oliver said, and bowed his head slightly towards Yang Xu to apologize.

After Oliver finished speaking, everyone knew.

Sure enough, he had come to Yang Xu before.

Fortunately, the two sides did not reach a cooperation, otherwise everyone would have no chance at all.

After apologizing, Oliver continued, “Then let’s start my theme now!” ”

“Our Nike this time, gave the greatest sincerity, 8 years 90 million!”

Oliver said while gesturing 8 and 9 with his finger!

“What exclusive brand collection? What is the commission on sales? Those are all fictitious, and the money fixed every year is real! ”

“And we Nike can add an additional clause to the contract, if the sales reach a certain target during the cooperation between the two parties, we will also give the corresponding bonus!” This bonus amount will definitely be a big number! ”