Urban Super Live

Andi had no choice but to help Yang Shuhe with regret, and declined these cooperation requests.

The hit airing of the third episode of "Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWow" The popularity of the third episode not only caused a shock on the video website, but also caused a sensation among advertisers and the advertising industry as the popularity of the third episode continued to ferment on the Internet.

It is said that laymen watch the fun, and experts watch the doorway.

Netizens only think that the third episode is more interesting and funny. After watching it, they can post a few comments at most and it will be over.

But in the advertising industry, it was undoubtedly like a seven-magnitude earthquake. They were all stunned by the few advertisements in this episode, and they called it a creative idea, and started crazy research and learning!

Originally, after Yang Shuhe's first advertisement for coco mobile phone was successful, it had already attracted the attention of people in the advertising industry.

But that was just a case after all, maybe Yang Shuhe had a flash of inspiration, so although they were shocked, they could accept it.

But this time, Yang Shuhe released a series of commercials, each of which is full of creativity, the audience can't stop watching it, but people in the advertising industry can't ignore it again!

In the past, the advertisements they made were all about bluntly instilling various information about the product to the audience, which made the audience have no interest in watching it.

Except for a few public service announcements, all viewers immediately turned to the channel or did other things when they saw the advertisements.

This makes these advertisements have to be played continuously and repeatedly brainwash the audience, so as to achieve the purpose of advertising.

But this also deepens the viewer's boredom of advertising.

But now, there is actually an online short film that interspersed with a TV series in the commercial, and the audience is still enjoying watching it. How can these people in the advertising industry remain indifferent?

There are no advertisers in China or abroad who can do this!

Now there is only Yang Shuhe!

Only he did it alone!

People in the industry are completely kneeling!

Not only did they study and analyze several advertisement videos in "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaiaaaaaaaaaaaaaaaaaaaaaaless not only researching and analyzing a few advertising videos in the film, even the first few sponsored subtitles, they also thought over and over again, hoping to find a routine to imitate.

In the lecture hall of a person in the advertising industry.

A senior advertising planning director stood in front of the podium.

The picture on the huge screen behind him just stayed on the advertisement picture of Lanshou Slimming Tea shot by Hu Yifei.

The director of planning talked eloquently to nearly a hundred practitioners who came to attend the class, and said: "I believe everyone knows the few commercials that were just released, and I believe everyone has seen them a dozen or twenty times."

Everyone in the audience nodded.

What more?

Some people have seen it hundreds of times!

Play on repeat [-]/[-]!

The advertising director smiled and said:

"I saw some comments on the Internet, saying that these advertisements are vulgar, spoof, and unprofessional. They neither introduce the corporate culture of other businesses, nor introduce their product features at length. On the contrary, if you only watch the beginning of the video, I don’t even know that this is an advertisement. But why are these advertisements so attractive, after the audience watched them, not only are they not bored, but they also applaud and watch it again?”

The crowd nodded again.

Yes, this advertisement is indeed a bit spoof and gaudy, and many of them cannot be broadcast on TV stations, but why do the audience love to watch it?

The director said in the next moment: "It is because he is so attractive that the audience can take the initiative to understand it and achieve the purpose of publicizing..."

Someone is taking notes with a notebook.

Someone looked up and listened carefully.

These days, the practitioners in the advertising industry are meeting almost every day, attending classes every day, and studying every advertisement that Yang Shuhe shoots!

-------------Chapter Dividing Line---------------

Ever since the five advertising videos shot by Yang Shuhe became popular, the advertising industry has been the busiest these days.

Because those advertisers, after seeing the huge impact of the advertisements shot by Yang Shuhe, asked these advertising companies to also make this kind of creative advertisements, instead of being satisfied with the dull introduction-like advertisements before. up.

Advertisement moment Alexander!

Classroom of an advertising company.

"In addition to the funny and attractive video commercials, Yang Shuhe's biggest feature in advertising is the placement of advertisements at the beginning of the episode - this episode is sponsored by a certain brand, and then it is accompanied by an unscrupulous slogan.

This style may not be rigorous enough in content, but some of the novel techniques are worth learning from.

A good advertising slogan should be simple and easy to understand. It may not necessarily be related to the product, but it must resonate with consumers.

The following are all the opening ad texts of these three episodes that I have compiled from the Internet.

Listing them all out is really overwhelming, and I believe everyone will feel the same after reading it.

First of all, let’s take a look at the information in hand. Let’s first analyze the slogan that Yang Shuhe thought of for Wan Shi Cola. What I drink is not a drink, but loneliness!

This advertisement seems ordinary, and it has nothing to do with Wan Shi Cola, but it is popular, do you think it is serious?Does it make sense?

You can see that this sentence has been going crazy on the Internet recently, and it has evolved into different versions.

Like what, my sister didn't drink a drink, but loneliness.

What brother sings is not a song, but loneliness.

It's not about sex, it's about loneliness, etc. These are enough to show the wide influence of this advertisement.