Urban Super Live

And Wan Shi Cola will follow this advertisement, and it will become more popular!

After you go back, you can study it and think about how to copy these slogans. "

……

a certain university.

An advertising and marketing professional class.

"Students, without textbooks today, let's talk about the five advertisements planned and shot by Yang Shuhe.

If someone told me before that just one advertisement can increase product sales immediately, I would definitely scoff.

But today, I suddenly started to believe it.

Because someone has already done it.

It is not relying on the raging wind paved by money, not relying on overwhelming advertisements to brainwash, but only relying on creativity, it has achieved the point where the audience can actively watch and understand.

This is like a god in the advertising world, completely leading the audience by the nose! "

……

Yang Shuhe's advertisement for the third episode caused a great shock!

Not only among netizens, the spread is all-round.

The reason for all this is not only because of the good creative idea of ​​the commercials he shot, or the wide audience of the episode "Wonderfully Expected", but also because of the products promoted in the advertisements. With the broadcast of these advertisements, the sales have been increasing steadily.

For example, the sales of Coco mobile phones continued to increase compared with last week, which further expanded the sales advantage among similar products.

In the past, there was a domestic mobile phone called "Sesame", and the market share of coco mobile phones was not much different. The performance, price and positioning of these two domestic mobile phone brands were almost the same. It can be said that the market overlapped.

Therefore, these two mobile phone manufacturers have been fighting each other in order to compete for market share. The competition is fierce, and it can be said that they are deadly rivals.

What kind of activities, prize quiz, price war, celebrity endorsement, all methods have been exhausted, but the effect is not obvious, after all, both parties can do these things.

Therefore, the sales of these two mobile phone brands are stalemate like a tug-of-war, and they are chasing after each other.

Until last week, the COCO mobile phone accidentally customized an advertisement in "Unexpectedly", and it was a bit more advantageous than the sales of "Sesame" mobile phones.

Originally, this advantage was not enough to change the situation with Zhima Mobile. After all, the two manufacturers have competed for so long, and there have been ebbs and flows. As long as the lagging merchants follow up and adjust together, sales will catch up again. .

But this time, as coco's mobile phone advertisements continued to exert force this week, this advantage suddenly became more obvious.

The market share of Sesame Phone this week has actually dropped by 40% year-on-year, which is enough to hurt the bones.

Sesame Mobile’s survey found that many young people subconsciously chose Coco mobile phones when they exchanged for a mobile phone worth about [-] yuan.

The culprit of all this is the two advertisements that Yang Shuhe shot for coco's mobile phone.

Coco mobile phone, the fighter in the mobile phone!

This ad slogan has gradually become popular among the people and has become an Internet buzzword!

When the boss of Zhima Mobile heard the news, he was anxious about the sales of his mobile phone, and at the same time personally issued an order to reach a cooperation agreement with Yang Shuhe at all costs.

Not only did the sales of Coco mobile phones increase significantly, but the sales of Master Cola this week also increased significantly.

After all, compared to mobile phones, how much is a bottle of drinks?

Drinking a few bottles a day is not a problem!

Everyone wants to have a taste, lonely!What would it be like!

Not to mention, on the Internet, many netizens left messages saying that drinking Wanshi Coke can really feel a little lonely!

Needless to say, these are singletons!

No wonder you're not lonely!

Everyone wants to taste loneliness. As a result, many Cola stores in the university city were sold out for a period of time. Although the supply was replenished immediately, this is enough to show how popular Wanshi Cola is!

Looking at the sales volume, Wan Shi Cola smiled happily, and sighed that he had picked up a big deal.

The advertising cost of an episode is less than [-] million, but I didn't expect it to have an effect of tens of millions.

They haven't invited a first-line international star yet, and the one-year endorsement fee is expensive, making a lot of money!

All things Coke is very happy, but as its old rival, Coco Cola, the days of this period of time have not been so easy.

Since this week, Coco-Cola executives have been holding emergency meetings to discuss countermeasures for Master Cola's large-scale occupation of market share. Everyone can see the color of worry on their faces.

Things have changed too fast, and the impact of Master Cola advertising has been too great. They have suffered heavy losses these days, and their market share has dropped significantly.

If this trend continues, this year's net profit will definitely decline sharply.

That's not the most important thing.

If consumers form a consumption inertia for Master Cola, the consequences will be even more serious.

This is what Coco-Cola is unwilling and will not allow to happen.

And the reason for all this is not the quality of their products, everyone is still the original product.

Just because Wan Shi Cola paid a small price to find Yang Shuhe to shoot a video advertisement, it produced amazing changes!

The most depressing thing is that DreamWorks had also approached them.