Urban Super Live

There is an advertiser who is planning to buy the exclusive naming rights for the first season of "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWan Fang" The first season of the exclusive naming rights.

And Andy has reached a preliminary agreement with the other party. The exclusive naming rights for 1.1 episodes in one season are priced at [-] million in total, which also includes sponsorship advertisements for each episode, and shooting two creative video advertisements that satisfy the other party.

All the details have been basically negotiated, and now we are waiting for Yang Shuhe, the screenwriter and director who never expected, plus advertising planning, to discuss with the other party the creative idea of ​​the upcoming commercial, and see if he can satisfy the other party.

If the advertising idea is recognized by the other party, it can be signed directly.

"correct,"

An Di did not hang up the phone, but seriously told Yang Shuhe:

Chapter 137 E-Commerce

"The other party's company is called 'Pindong Mall'. It is a self-operated e-commerce company that mainly sells various household appliances through the Internet. I heard that the other party has received hundreds of millions of dollars in financing from many domestic and foreign venture capitals. Get ready to capture market share quickly.

So they are going to spend huge sums of money to promote the website.

Our "Unexpectedly" is just a part of their network promotion.

Immediately afterwards, they will also carry out publicity on TV stations, major online forums, and communities, and the momentum will become very large.

If this order is won, it will not only have a great promotional effect on our "WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWan".

And when they are done, they will give priority to our sponsored advertisement of "The Voice".

So you have to be more careful about the creative of the advertisement this time. Their CEO has very high requirements for advertisements. "

"E-commerce? Specialize in selling home appliances?"

Yang Shuhe suddenly thought of the "Jingdong Mall" on the earth, and the other party also had this kind of business model.

I just don't know if this "Pindong Mall" was also created by Liu Qiangdong.

"Aren't we going to set up a 'Douyu Shopping' website, and advertise to other e-commerce companies, will it be funding the enemy?"

Yang Shuhe didn't worry about advertising creativity, but worried that "Pindong Mall" would become a competitor of Douyu Shopping.

Andy comforted:

"You don't have to worry about this. Our plan for Douyu shopping is to rely on Internet celebrity anchors to sell nuts, snacks, specialty products, clothing, jewelry, mothers and babies, cosmetics and other daily necessities. The intersection with their electrical appliances is not great. "

Yang Shuhe thought of the expansion of JD.com on Earth, and worried:

"I see that 'Pindong Mall' is coming aggressively. It will definitely not only satisfy the electrical appliances, but will also set foot in other fields sooner or later."

Andy:

"At that time, our Douyu website had already been established, and even if we didn't accept their advertisements, they would switch to other platforms to promote them. With [-] million funds, they would not worry about losing momentum. And our It will cost more than [-] million naming rights in vain.”

Yang Shuhe also knew this truth.

As long as the advertising fee is sufficient, if you don't do it, someone will do it.

Yang Shuhe's family is not the only way of publicity on the Internet.

Therefore, it is obviously unrealistic to want to snipe the development of Pindong from advertising.

It's better to take the [-] million naming fee first, this is the real gain.

On the way to DreamWorks, Yang Shuhe called Guan Juer and told her the news.

"Since there are business matters, of course you have to focus on business matters. As for our date, let's wait another day."

Guan Juer heard that there was a naming fee of more than [-] million yuan, so she was happy that Yang Shuhe was able to sign such a big deal, but also regretted that today's date failed.

"Guan Guan, I'm sorry, I'll see if I can finish it sooner, and come to accompany you in the afternoon." Yang Shuhe apologized.

Guan Juer changed shifts with someone else for this date, and Yang Shuhe certainly understood the disappointment.

Guan Ju'er said generously: "You don't need to worry. For such a big project, you'd better be on the safe side. We don't rush to meet each other."

"Don't worry, I know it!"

Not long after the call ended, Yang Shuhe arrived at DreamWorks.

"Mr. Yang, let me introduce you. This is the founder and CEO of Pindong Mall, Mr. Liu. Mr. Liu, this is Mr. Yang of our DreamWorks. He is also the director and screenwriter who never expected, plus advertising creative planning."

In An Di's office, An Di introduced Yang Shuhe to an ordinary-looking middle-aged man in his thirties.

It's really Liu Qiangdong!

When Yang Shuhe saw Mr. Liu's appearance clearly, he was a little surprised, but also somewhat expected.

Yang Shuhe shook hands with Liu Qiangdong and said, "Mr. Liu, hello!"

"President Yang's name, I've admired him for a long time!" Liu Qiangdong said enthusiastically. He praised him as a self-made business powerhouse based on his own ability, but he treats people differently.

"I hope it's not all about notoriety." Yang Shuhe smiled wryly.

Liu Qiang laughed loudly and said, "It's a mediocrity not to be envied, and you're not RMB, so you can't make everyone like you."

There were several vice presidents and assistants who came with Liu Qiangdong. Following An Di's introduction, Yang Shuhe shook hands with them one by one.

After a short greeting, everyone went to the conference room to sit opposite each other.

Liu Qiangdong's personality seems to be more enthusiastic, so he opened his mouth first:

"Mr. Yang is really young and promising. He established such a big company at such a young age, and the filming of "Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWaaaaaaaaaaaaaaaaaaaaaaaaa. Not only is the idea very good, but it has actually promoted the sales of their products, which is incredible."