Chef Chat Group

"He thinks his Yuanyue graduate?"

"Even for the ordinary graduates of Yuanyue, the average menu recipes are mostly two to three thousand yen.

The price can be set at 5000 yen. It is because of years of continuous accumulation of fame and cooking skills that we have the confidence to launch such a set meal! "

"5000 yen is almost comparable to a star-rated restaurant, is the owner crazy?"

After persuading more than 50 customers away in a row, Mrs. Watanabe looked at the desolation of the opposite store, and couldn't help but smile proudly: "Hehe, you have no business to do, let's see if you still have the courage to open a store opposite Yuanyue!"

Mr. Watanabe, who was watching the gate, shook his head when he saw this and said, "Jiazi! Why are you doing this? I am the gatekeeper, and the civilian restaurant opposite Yuanyue, what can I do? I feel ashamed Yes, it must be the senior management of Totsuki Academy.

not to mention……! "

Mr. Watanabe recalled the tomato and egg miso noodles in the morning...Although, this is a typical civilian dish, and it is not necessarily more delicious than the food of a large number of outstanding students and teachers in Yuanyue.

However, as a low-level employee of Yuanyue, there are actually only a handful of opportunities to have the opportunity to eat high-end cuisine throughout the year.

After all, if Mr. Watanabe's income was opened up to eat those high-end cuisines, wouldn't he be able to survive?

Therefore, eat high-end cuisine, that is, some special activities of Yuanyue Academy, such as autumn selection, simulated store opening and other activities, the school will give some teaching staff some tokens as benefits, and use these coupons to eat To the works of some Yuanyue students.

Over the course of a year, in fact, Mr. Watanabe ate no more than 10 so-called high-end dishes, and they were all dishes from ordinary students of Yuanyue.

Compared with Tian Suohui's cooking, the cooking of Yuanyue's ordinary students is not very different.

It is precisely because of this that Mr. Watanabe thinks that tomato and egg miso noodles can be bought for 100 yen, which is a blessing!

Just because he can buy such a cheap and delicious breakfast in the morning, Mr. Watanabe doesn't want Liu's Chinese restaurant to close!

……

"The store manager...is there not a single customer who ordered food?" Tian Suohui looked at one customer after another and left without leaving a single customer, so he couldn't help feeling a little downcast.

"Ah? Such a failure?" Liu Xing showed a salty fish-like expression.

The tomato and egg miso noodles in the morning sold hundreds of copies, which made Liu Xing inexplicably confident that he could attract potential customers to the spicy hot pot at noon.

But as everyone knows, the potential guests who come to have breakfast in the morning are all very concerned about the price, and they come to take care of the business just because it costs 100 yuan a piece.

The spicy hot pot at noon is 2000 yen and 5000 yen, which is too different from the 100 yen breakfast.

It is basically impossible for customers attracted by cheap breakfast to pay for a lunch priced at more than 2000 yen!

As a result, customers came and went, and no one ordered food.

Not because Mala Xiangguo is not delicious!

In fact, more factors are that the guest's wallet is not enough!

After all, the customers currently attracted by Liu's Chinese Restaurant are basically ordinary citizens passing by, and there are very few real rich people.

Some diners swallowed their saliva when they smelled the spicy pot.

However, in the end, I made up my mind to leave because of the price!

The gourmets who don't care about the price are also extremely small in the food world, accounting for less than 5% of all diners.

However, the market amount contributed by these high-end diners is more than the consumption amount contributed by the other 95% of diners!

But those high-end diners who don't care about the price and only care about the delicious food are mostly captured by some famous high-end restaurants with great reputation.

The low-level civilian restaurants basically rely on low-price strategies to capture diners.

High-end restaurants and civilian cuisine are almost two distinct markets that do not interfere with each other!

Because high-end restaurants disdain to snatch the civilian cuisine market because they work hard and do not make money. Just imagine, the chef of a high-end restaurant has an annual salary of 1 million yen, and the restaurant owner wants to cook a dish of hundreds of yen. Lost?

While high-end restaurants disdain to compete for the low-end civilian cuisine market.

It is also impossible for most low-end restaurants to formulate menu pricing comparable to high-end restaurants.

1000 yen is almost a gap.

Generally, there are not many civilian restaurants with much cooking skills. Diners only want to be cheap and full. This kind of shop usually keeps the price down. There are very few menus above 1000 yen, and basically they can be eaten for a few hundred yen. Fullness is the way to solicit customers for low-level civilian restaurants.

Chapter 25 Inviting New Wife Eiji to Join

"Hey, is it easy for me to start a small business?" Liu Xing sat at the counter, resting his chin with both hands, showing a salted fish-like expression.

"Senior, don't be discouraged, cheer up!" Tian Suohui clenched his hands into fists, making an encouraging gesture.

"I think about it, at first I couldn't attract diners, mainly because they were worried that my food would not be worth the price.

That is to say, compared with other stores, it lacks word-of-mouth, and the word-of-mouth of customers will bring more customers! "Liu Xing thought for a moment, "For dishes with higher prices, you must have word of mouth to sell them!" "

The simplest word of mouth - Yuanyue graduates!

Nearly half of the restaurants in Yuanyue Food Street are opened by Yuanyue graduates.

Relying on the reputation of Yuanyue graduates and their own traffic, ordinary gourmets will flock to try the newly opened restaurant when they hear that Yuanyue graduates are the head chefs.

"Enen, senior, dishes that cost more than 2000 yen are not the same concept as a quick and convenient breakfast." Tian Suohui said.

Most of the breakfast business in the world is to attract customers with cheap and approachable food.